Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis,
2003−08 19
Value Analysis, 2008−13 20
Value Analysis, US$
2003−08 22
Value Analysis, US$ 2008−13 22
Volume Analysis,
2003−08 24
Volume Analysis, 2008−13 25
Company and Brand
Share Analysis 28
Distribution Analysis 32
Expenditure & consumption
per capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Mars, Inc. 37
Nestlé SA 39
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 42
Value
Analysis, 2003−08 42
Value Analysis, 2008−13 43
Value
Analysis, US$ 2003−08 45
Value Analysis, US$ 2008−13 45
Volume Analysis, 2003−08 47
Volume Analysis, 2008−13 48
Company and Brand Share Analysis 51
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 59
Value Analysis, 2003−08 59
Value Analysis, 2008−13
60
Value Analysis, US$ 2003−08 62
Value Analysis, US$
2008−13 62
Volume Analysis, 2003−08 63
Volume Analysis,
2008−13 64
Company and Brand Share Analysis 65
Distribution
Analysis 68
Expenditure & consumption per capita 70
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 73
Value Analysis, 2003−08 73
Value Analysis, 2008−13 74
Value Analysis, US$ 2003−08 76
Value Analysis, US$ 2008−13 76
Volume Analysis, 2003−08 78
Volume Analysis, 2008−13 79
Company and Brand Share Analysis 82
Distribution Analysis 85
Expenditure & consumption per capita 87
Chapter 8 COUNTRY COMPARISON 90
Value 90
Volume 95
Market Share
100
Chapter 9 IRELAND SOCIOECONOMIC PROFILE 101
Country Overview
101
Key Facts 102
Political Overview 103
Economic Overview 104
Chapter 10 IRELAND MACROECONOMIC PROFILE 105
Macroeconomic Indicators
105
Chapter 11 RESEARCH METHODOLOGY 110
Methodology overview 110
Secondary research 111
Market modeling 112
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 12 APPENDIX 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115
LIST OF FIGURES
Figure 1: Ireland dog care value
and value forecast, 2003−13 (€ m, nominal prices) 21
Figure 2:
Ireland dog care category growth comparison, by value, 2003−13 23
Figure 3: Ireland dog care volume and volume forecast, 2003−13 (Kg/Units
m) 26
Figure 4: Ireland dog care category growth comparison, by volume,
2003−13 27
Figure 5: Ireland dog care company share, by value,
2007−08 (%) 30
Figure 6: Ireland dog care distribution channels, by
value, 2007−08 (%) 33
Figure 7: Ireland dog food value and value
forecast, 2003−13 (€ m, nominal prices) 44
Figure 8: Ireland
dog food category growth comparison, by value, 2003−13 46
Figure 9:
Ireland dog food volume and volume forecast, 2003−13 (Kg m) 49
Figure 10: Ireland dog food category growth comparison, by volume,
2003−13 50
Figure 11: Ireland dog food company share, by value,
2007−08 (%) 52
Figure 12: Ireland dog food distribution channels, by
value, 2007−08 (%) 55
Figure 13: Ireland dog toys value and value
forecast, 2003−13 (€ m, nominal prices) 61
Figure 14: Ireland
dog toys volume and volume forecast, 2003−13 (Units m) 64
Figure 15:
Ireland dog toys company share, by value, 2007−08 (%) 66
Figure 16:
Ireland dog toys distribution channels, by value, 2007−08 (%) 69
Figure 17: Ireland dog chews & treats value and value forecast, 2003−13
(€ m, nominal prices) 75
Figure 18: Ireland dog chews & treats
category growth comparison, by value, 2003−13 77
Figure 19: Ireland
dog chews & treats volume and volume forecast, 2003−13 (Kg m) 80
Figure 20: Ireland dog chews & treats category growth comparison, by volume,
2003−13 81
Figure 21: Ireland dog chews & treats company share, by
value, 2007−08 (%) 83
Figure 22: Ireland dog chews & treats
distribution channels, by value, 2007−08 (%) 86
Figure 23: Global
dog care market split (value terms, 2008) – Top 5 countries 91
Figure 24: Global dog care market value, 2003–2008 (Top 5 countries)
94
Figure 25: Global dog care market split (volume terms, 2008) –
Top 5 countries 96
Figure 26: Global dog care market volume,
2003–2008 (Top 5 countries) 99
Figure 27: Map of Ireland 102
Figure 28: Annual data review process 111
LIST OF TABLES
Table 1:
Dog care category definitions 8
Table 2: Dog care distribution channels
9
Table 3: Ireland dog care value, 2003−08 (€ m, nominal
prices) 19
Table 4: Ireland dog care value forecast, 2008−13
(€ m, nominal prices) 20
Table 5: Ireland dog care value,
2003−08 (US$ m nominal prices) 22
Table 6: Ireland dog care value
forecast, 2008−13 (US$ m nominal prices) 22
Table 7: Ireland dog
care volume, 2003−08 (Kg/Units m) 24
Table 8: Ireland dog care
volume forecast, 2008−13 (Kg/Units m) 25
Table 9: Ireland dog care
brand share, by value, 2007−08 (%) 28
Table 10: Ireland dog care
value, by brand 2007−08 (€ m nominal prices) 29
Table 11:
Ireland dog care company share by value, 2007−08 (%) 31
Table 12:
Ireland dog care value, by company, 2007−08 (€ m nominal prices)
31
Table 13: Ireland dog care distribution channels, by value,
2007−08 (%) 32
Table 14: Ireland dog care value, by distribution
channel, 2007−08 (€ m nominal prices) 32
Table 15: Ireland dog
care expenditure per capita, 2003−08 (€, nominal prices) 34
Table 16: Ireland dog care forecast expenditure per capita, 2008−13
(€, nominal prices) 34
Table 17: Ireland dog care expenditure per
capita, 2003−08 (US$ nominal prices) 35
Table 18: Ireland dog care
forecast expenditure per capita, 2008−13 (US$ nominal prices) 35
Table 19: Ireland dog care consumption per capita, 2003−08 (Kg/Units)
36
Table 20: Ireland dog care forecast consumption per capita,
2008−13 (Kg/Units) 36
Table 21: Mars, Inc. Key Facts 37
Table
22: Nestlé SA Key Facts 39
Table 23: Ireland dog food value,
2003−08 (€ m, nominal prices) 42
Table 24: Ireland dog food
value forecast, 2008−13 (€ m, nominal prices) 43
Table 25:
Ireland dog food value, 2003−08 (US$ m nominal prices) 45
Table 26:
Ireland dog food value forecast, 2008−13 (US$ m nominal prices) 45
Table 27: Ireland dog food volume, 2003−08 (Kg m) 47
Table 28:
Ireland dog food volume forecast, 2008−13 (Kg m) 48
Table 29:
Ireland dog food brand share, by value, 2007−08 (%) 51
Table 30:
Ireland dog food value, by brand 2007−08 (€ m nominal prices)
51
Table 31: Ireland dog food company share by value, 2007−08 (%)
53
Table 32: Ireland dog food value, by company, 2007−08 (€ m
nominal prices) 53
Table 33: Ireland dog food distribution channels, by
value, 2007−08 (%) 54
Table 34: Ireland dog food value, by
distribution channel, 2007−08 (€ m nominal prices) 54
Table
35: Ireland dog food expenditure per capita, 2003−08 (€, nominal
prices) 56
Table 36: Ireland dog food forecast expenditure per capita,
2008−13 (€, nominal prices) 56
Table 37: Ireland dog food
expenditure per capita, 2003−08 (US$ nominal prices) 57
Table 38:
Ireland dog food forecast expenditure per capita, 2008−13 (US$ nominal
prices) 57
Table 39: Ireland dog food consumption per capita,
2003−08 (Kg) 58
Table 40: Ireland dog food forecast consumption per
capita, 2008−13 (Kg) 58
Table 41: Ireland dog toys value,
2003−08 (€ m, nominal prices) 59
Table 42: Ireland dog toys
value forecast, 2008−13 (€ m, nominal prices) 60
Table 43:
Ireland dog toys value, 2003−08 (US$ m nominal prices) 62
Table 44:
Ireland dog toys value forecast, 2008−13 (US$ m nominal prices) 62
Table 45: Ireland dog toys volume, 2003−08 (Units m) 63
Table 46:
Ireland dog toys volume forecast, 2008−13 (Units m) 64
Table 47:
Ireland dog toys brand share, by value, 2007−08 (%) 65
Table 48:
Ireland dog toys value, by brand 2007−08 (€ m nominal prices)
65
Table 49: Ireland dog toys company share by value, 2007−08 (%)
67
Table 50: Ireland dog toys value, by company, 2007−08 (€ m
nominal prices) 67
Table 51: Ireland dog toys distribution channels, by
value, 2007−08 (%) 68
Table 52: Ireland dog toys value, by
distribution channel, 2007−08 (€ m nominal prices) 68
Table
53: Ireland dog toys expenditure per capita, 2003−08 (€, nominal
prices) 70
Table 54: Ireland dog toys forecast expenditure per capita,
2008−13 (€, nominal prices) 70
Table 55: Ireland dog toys
expenditure per capita, 2003−08 (US$ nominal prices) 71
Table 56:
Ireland dog toys forecast expenditure per capita, 2008−13 (US$ nominal
prices) 71
Table 57: Ireland dog toys consumption per capita,
2003−08 (Units) 72
Table 58: Ireland dog toys forecast consumption
per capita, 2008−13 (Units) 72
Table 59: Ireland dog chews & treats
value, 2003−08 (€ m, nominal prices) 73
Table 60: Ireland dog
chews & treats value forecast, 2008−13 (€ m, nominal prices)
74
Table 61: Ireland dog chews & treats value, 2003−08 (US$ m
nominal prices) 76
Table 62: Ireland dog chews & treats value forecast,
2008−13 (US$ m nominal prices) 76
Table 63: Ireland dog chews &
treats volume, 2003−08 (Kg m) 78
Table 64: Ireland dog chews &
treats volume forecast, 2008−13 (Kg m) 79
Table 65: Ireland dog
chews & treats brand share, by value, 2007−08 (%) 82
Table 66:
Ireland dog chews & treats value, by brand 2007−08 (€ m nominal
prices) 82
Table 67: Ireland dog chews & treats company share by value,
2007−08 (%) 84
Table 68: Ireland dog chews & treats value, by
company, 2007−08 (€ m nominal prices) 84
Table 69: Ireland dog
chews & treats distribution channels, by value, 2007−08 (%) 85
Table
70: Ireland dog chews & treats value, by distribution channel, 2007−08
(€ m nominal prices) 85
Table 71: Ireland dog chews & treats
expenditure per capita, 2003−08 (€, nominal prices) 87
Table
72: Ireland dog chews & treats forecast expenditure per capita, 2008−13
(€, nominal prices) 87
Table 73: Ireland dog chews & treats
expenditure per capita, 2003−08 (US$ nominal prices) 88
Table 74:
Ireland dog chews & treats forecast expenditure per capita, 2008−13 (US$
nominal prices) 88
Table 75: Ireland dog chews & treats consumption per
capita, 2003−08 (Kg) 89
Table 76: Ireland dog chews & treats
forecast consumption per capita, 2008−13 (Kg) 89
Table 77: Global
dog care market value, 2008 90
Table 78: Global dog care market split
(value terms (US$ m), 2008) – Top 5 countries 93
Table 79: Global
dog care market volume, 2008 95
Table 80: Global dog care market split
(volume terms, 2008) – Top 5 countries 98
Table 81: Leading players
- Top 5 countries 100
Table 82: Ireland Key Facts 102
Table 83:
Ireland population, by age group, 2003−08 (millions) 105
Table 84:
Ireland population forecast, by age group, 2008−13 (millions) 106
Table 85: Ireland population, by gender, 2003−08 (millions) 106
Table 86: Ireland population forecast, by gender, 2008−13 (millions)
107
Table 87: Ireland nominal GDP, 2003−08 (€ bn, nominal
prices) 107
Table 88: Ireland nominal GDP forecast, 2008−13 (€
bn, nominal prices) 107
Table 89: Ireland real GDP, 2003−08 (€
bn, 2000 prices) 108
Table 90: Ireland real GDP forecast, 2008−13
(€ bn, 2000 prices) 108
Table 91: Ireland real GDP, 2003−08
(US$ bn, 2000 prices) 108
Table 92: Ireland real GDP forecast,
2008−13 (US$ bn, 2000 prices) 109
Table 93: Ireland consumer price
index, 2003−08 (2000=100) 109
Table 94: Ireland consumer price
index, 2008−13 (2000=100) 109
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