Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 25
Volume Analysis, 2008−13 26
Company and Brand
Share Analysis 29
Distribution Analysis 33
Expenditure & consumption
per capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Mars, Inc. 38
Nestlé SA 40
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 43
Value
Analysis, 2003−08 43
Value Analysis, 2008−13 44
Value
Analysis, US$ 2003−08 46
Value Analysis, US$ 2008−13 46
Volume Analysis, 2003−08 48
Volume Analysis, 2008−13 49
Company and Brand Share Analysis 52
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 61
Value Analysis, 2003−08 61
Value Analysis, 2008−13
62
Value Analysis, US$ 2003−08 63
Value Analysis, US$
2008−13 63
Volume Analysis, 2003−08 64
Volume Analysis,
2008−13 65
Company and Brand Share Analysis 66
Distribution
Analysis 68
Expenditure & consumption per capita 70
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 73
Value Analysis, 2003−08 73
Value Analysis, 2008−13 74
Value Analysis, US$ 2003−08 76
Value Analysis, US$ 2008−13 76
Volume Analysis, 2003−08 78
Volume Analysis, 2008−13 79
Company and Brand Share Analysis 82
Distribution Analysis 84
Expenditure & consumption per capita 86
Chapter 8 COUNTRY COMPARISON 89
Value 89
Volume 94
Market Share
99
Chapter 9 NEW PRODUCT DEVELOPMENT 100
Product launches over time
100
Recent product launches 102
Chapter 10 ITALY SOCIOECONOMIC PROFILE
103
Country Overview 103
Key Facts 104
Political Overview 105
Economic Overview 106
Chapter 11 ITALY MACROECONOMIC PROFILE 107
Macroeconomic Indicators 107
Chapter 12 RESEARCH METHODOLOGY 112
Methodology overview 112
Secondary research 113
Market modeling
114
Primary research 115
Data finalization 116
Ongoing research
116
Chapter 13 APPENDIX 117
Future readings 117
How to contact
experts in your industry 117
Disclaimer 117
LIST OF FIGURES
Figure 1: Italy dog care value and value forecast, 2003−13 (€ m,
nominal prices) 22
Figure 2: Italy dog care category growth comparison, by
value, 2003−13 24
Figure 3: Italy dog care volume and volume
forecast, 2003−13 (Kg/Units m) 27
Figure 4: Italy dog care category
growth comparison, by volume, 2003−13 28
Figure 5: Italy dog care
company share, by value, 2007−08 (%) 31
Figure 6: Italy dog care
distribution channels, by value, 2007−08 (%) 34
Figure 7: Italy dog
food value and value forecast, 2003−13 (€ m, nominal prices)
45
Figure 8: Italy dog food category growth comparison, by value,
2003−13 47
Figure 9: Italy dog food volume and volume forecast,
2003−13 (Kg m) 50
Figure 10: Italy dog food category growth
comparison, by volume, 2003−13 51
Figure 11: Italy dog food company
share, by value, 2007−08 (%) 54
Figure 12: Italy dog food
distribution channels, by value, 2007−08 (%) 57
Figure 13: Italy dog
toys value and value forecast, 2003−13 (€ m, nominal prices)
62
Figure 14: Italy dog toys volume and volume forecast, 2003−13
(Units m) 65
Figure 15: Italy dog toys distribution channels, by value,
2007−08 (%) 69
Figure 16: Italy dog chews & treats value and value
forecast, 2003−13 (€ m, nominal prices) 75
Figure 17: Italy
dog chews & treats category growth comparison, by value, 2003−13 77
Figure 18: Italy dog chews & treats volume and volume forecast, 2003−13
(Kg m) 80
Figure 19: Italy dog chews & treats category growth comparison,
by volume, 2003−13 81
Figure 20: Italy dog chews & treats
distribution channels, by value, 2007−08 (%) 85
Figure 21: Global
dog care market split (value terms, 2008) – Top 5 countries 90
Figure 22: Global dog care market value, 2003–2008 (Top 5 countries)
93
Figure 23: Global dog care market split (volume terms, 2008) –
Top 5 countries 95
Figure 24: Global dog care market volume,
2003–2008 (Top 5 countries) 98
Figure 25: Map of Italy 104
Figure 26: Annual data review process 113
LIST OF TABLES
Table 1:
Dog care category definitions 8
Table 2: Dog care distribution channels
9
Table 3: Italy dog care value, 2003−08 (€ m, nominal prices)
20
Table 4: Italy dog care value forecast, 2008−13 (€ m,
nominal prices) 21
Table 5: Italy dog care value, 2003−08 (US$ m
nominal prices) 23
Table 6: Italy dog care value forecast, 2008−13
(US$ m nominal prices) 23
Table 7: Italy dog care volume, 2003−08
(Kg/Units m) 25
Table 8: Italy dog care volume forecast, 2008−13
(Kg/Units m) 26
Table 9: Italy dog care brand share, by value,
2007−08 (%) 29
Table 10: Italy dog care value, by brand
2007−08 (€ m nominal prices) 30
Table 11: Italy dog care
company share by value, 2007−08 (%) 32
Table 12: Italy dog care
value, by company, 2007−08 (€ m nominal prices) 32
Table 13:
Italy dog care distribution channels, by value, 2007−08 (%) 33
Table
14: Italy dog care value, by distribution channel, 2007−08 (€ m
nominal prices) 33
Table 15: Italy dog care expenditure per capita,
2003−08 (€, nominal prices) 35
Table 16: Italy dog care
forecast expenditure per capita, 2008−13 (€, nominal prices)
35
Table 17: Italy dog care expenditure per capita, 2003−08 (US$
nominal prices) 36
Table 18: Italy dog care forecast expenditure per
capita, 2008−13 (US$ nominal prices) 36
Table 19: Italy dog care
consumption per capita, 2003−08 (Kg/Units) 37
Table 20: Italy dog
care forecast consumption per capita, 2008−13 (Kg/Units) 37
Table
21: Mars, Inc. Key Facts 38
Table 22: Nestlé SA Key Facts 40
Table 23: Italy dog food value, 2003−08 (€ m, nominal prices)
43
Table 24: Italy dog food value forecast, 2008−13 (€ m,
nominal prices) 44
Table 25: Italy dog food value, 2003−08 (US$ m
nominal prices) 46
Table 26: Italy dog food value forecast, 2008−13
(US$ m nominal prices) 46
Table 27: Italy dog food volume, 2003−08
(Kg m) 48
Table 28: Italy dog food volume forecast, 2008−13 (Kg m)
49
Table 29: Italy dog food brand share, by value, 2007−08 (%)
52
Table 30: Italy dog food value, by brand 2007−08 (€ m
nominal prices) 53
Table 31: Italy dog food company share by value,
2007−08 (%) 55
Table 32: Italy dog food value, by company,
2007−08 (€ m nominal prices) 55
Table 33: Italy dog food
distribution channels, by value, 2007−08 (%) 56
Table 34: Italy dog
food value, by distribution channel, 2007−08 (€ m nominal prices)
56
Table 35: Italy dog food expenditure per capita, 2003−08
(€, nominal prices) 58
Table 36: Italy dog food forecast expenditure
per capita, 2008−13 (€, nominal prices) 58
Table 37: Italy dog
food expenditure per capita, 2003−08 (US$ nominal prices) 59
Table
38: Italy dog food forecast expenditure per capita, 2008−13 (US$ nominal
prices) 59
Table 39: Italy dog food consumption per capita, 2003−08
(Kg) 60
Table 40: Italy dog food forecast consumption per capita,
2008−13 (Kg) 60
Table 41: Italy dog toys value, 2003−08
(€ m, nominal prices) 61
Table 42: Italy dog toys value forecast,
2008−13 (€ m, nominal prices) 62
Table 43: Italy dog toys
value, 2003−08 (US$ m nominal prices) 63
Table 44: Italy dog toys
value forecast, 2008−13 (US$ m nominal prices) 63
Table 45: Italy
dog toys volume, 2003−08 (Units m) 64
Table 46: Italy dog toys
volume forecast, 2008−13 (Units m) 65
Table 47: Italy dog toys brand
share, by value, 2007−08 (%) 66
Table 48: Italy dog toys value, by
brand 2007−08 (€ m nominal prices) 66
Table 49: Italy dog toys
company share by value, 2007−08 (%) 67
Table 50: Italy dog toys
value, by company, 2007−08 (€ m nominal prices) 67
Table 51:
Italy dog toys distribution channels, by value, 2007−08 (%) 68
Table
52: Italy dog toys value, by distribution channel, 2007−08 (€ m
nominal prices) 68
Table 53: Italy dog toys expenditure per capita,
2003−08 (€, nominal prices) 70
Table 54: Italy dog toys
forecast expenditure per capita, 2008−13 (€, nominal prices)
70
Table 55: Italy dog toys expenditure per capita, 2003−08 (US$
nominal prices) 71
Table 56: Italy dog toys forecast expenditure per
capita, 2008−13 (US$ nominal prices) 71
Table 57: Italy dog toys
consumption per capita, 2003−08 (Units) 72
Table 58: Italy dog toys
forecast consumption per capita, 2008−13 (Units) 72
Table 59: Italy
dog chews & treats value, 2003−08 (€ m, nominal prices) 73
Table 60: Italy dog chews & treats value forecast, 2008−13 (€ m,
nominal prices) 74
Table 61: Italy dog chews & treats value, 2003−08
(US$ m nominal prices) 76
Table 62: Italy dog chews & treats value
forecast, 2008−13 (US$ m nominal prices) 76
Table 63: Italy dog
chews & treats volume, 2003−08 (Kg m) 78
Table 64: Italy dog chews &
treats volume forecast, 2008−13 (Kg m) 79
Table 65: Italy dog chews
& treats brand share, by value, 2007−08 (%) 82
Table 66: Italy dog
chews & treats value, by brand 2007−08 (€ m nominal prices) 82
Table 67: Italy dog chews & treats company share by value, 2007−08 (%)
83
Table 68: Italy dog chews & treats value, by company, 2007−08
(€ m nominal prices) 83
Table 69: Italy dog chews & treats
distribution channels, by value, 2007−08 (%) 84
Table 70: Italy dog
chews & treats value, by distribution channel, 2007−08 (€ m
nominal prices) 84
Table 71: Italy dog chews & treats expenditure per
capita, 2003−08 (€, nominal prices) 86
Table 72: Italy dog
chews & treats forecast expenditure per capita, 2008−13 (€,
nominal prices) 86
Table 73: Italy dog chews & treats expenditure per
capita, 2003−08 (US$ nominal prices) 87
Table 74: Italy dog chews &
treats forecast expenditure per capita, 2008−13 (US$ nominal prices)
87
Table 75: Italy dog chews & treats consumption per capita,
2003−08 (Kg) 88
Table 76: Italy dog chews & treats forecast
consumption per capita, 2008−13 (Kg) 88
Table 77: Global dog care
market value, 2008 89
Table 78: Global dog care market split (value terms
(US$ m), 2008) – Top 5 countries 92
Table 79: Global dog care market
volume, 2008 94
Table 80: Global dog care market split (volume terms,
2008) – Top 5 countries 97
Table 81: Leading players - Top 5
countries 99
Table 82: Italy dog care new product launches reports, by
company (Top 5 companies), 2008 100
Table 83: Italy dog care new product
launches SKUs, by company (Top 5 companies), 2008 100
Table 84: Italy dog
care new product launches (reports), by flavor and fragrances (Top 10
flavors), 2008 101
Table 85: Italy dog care new product launches
(reports), by Ingredients (Top 10 Ingredients), 2008 101
Table 86: Italy
dog care new product launches (reports), by Package tags or Claims (Top 10
claims), 2008 102
Table 87: Italy dog care new product launches (reports)
- Recent 5 launches (2008) 102
Table 88: Italy Key Facts 104
Table 89:
Italy population, by age group, 2003−08 (millions) 107
Table 90:
Italy population forecast, by age group, 2008−13 (millions) 108
Table 91: Italy population, by gender, 2003−08 (millions) 108
Table
92: Italy population forecast, by gender, 2008−13 (millions) 109
Table 93: Italy nominal GDP, 2003−08 (€ bn, nominal prices)
109
Table 94: Italy nominal GDP forecast, 2008−13 (€ bn,
nominal prices) 109
Table 95: Italy real GDP, 2003−08 (€ bn,
2000 prices) 110
Table 96: Italy real GDP forecast, 2008−13 (€
bn, 2000 prices) 110
Table 97: Italy real GDP, 2003−08 (US$ bn, 2000
prices) 110
Table 98: Italy real GDP forecast, 2008−13 (US$ bn, 2000
prices) 111
Table 99: Italy consumer price index, 2003−08 (2000=100)
111
Table 100: Italy consumer price index, 2008−13 (2000=100)
111
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