Table of Contents
TABLE OF CONTENTS Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level -
Dog care 2 Summary category level - Dog food 3 Summary category level
- Dog toys 4 Summary category level - Dog chews & treats 5 Chapter 2
INTRODUCTION 6 What is this report about? 6 How to use this report
6 Market Definition 7 Chapter 3 MARKET OVERVIEW 19 Value Analysis,
2003−08 19 Value Analysis, 2008−13 20 Value Analysis, US$
2003−08 22 Value Analysis, US$ 2008−13 22 Volume Analysis,
2003−08 24 Volume Analysis, 2008−13 25 Company and Brand
Share Analysis 28 Distribution Analysis 31 Expenditure & consumption
per capita 33 Chapter 4 LEADING COMPANY PROFILES 36 Mars, Inc. 36
Nestlé SA 38 Chapter 5 CATEGORY ANALYSIS - DOG FOOD 41 Value
Analysis, 2003−08 41 Value Analysis, 2008−13 42 Value
Analysis, US$ 2003−08 44 Value Analysis, US$ 2008−13 44
Volume Analysis, 2003−08 46 Volume Analysis, 2008−13 47
Company and Brand Share Analysis 50 Distribution Analysis 53
Expenditure & consumption per capita 55 Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 58 Value Analysis, 2003−08 58 Value Analysis, 2008−13
59 Value Analysis, US$ 2003−08 61 Value Analysis, US$
2008−13 61 Volume Analysis, 2003−08 62 Volume Analysis,
2008−13 63 Company and Brand Share Analysis 64 Distribution
Analysis 66 Expenditure & consumption per capita 68 Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 71 Value Analysis, 2003−08 71
Value Analysis, 2008−13 72 Value Analysis, US$ 2003−08 74
Value Analysis, US$ 2008−13 74 Volume Analysis, 2003−08 76
Volume Analysis, 2008−13 77 Company and Brand Share Analysis 80
Distribution Analysis 83 Expenditure & consumption per capita 85
Chapter 8 COUNTRY COMPARISON 88 Value 88 Volume 93 Market Share
98 Chapter 9 MALAYSIA SOCIOECONOMIC PROFILE 99 Country Overview 99
Key Facts 100 Political Overview 101 Economic Overview 102 Chapter
10 MALAYSIA MACROECONOMIC PROFILE 103 Macroeconomic Indicators 103
Chapter 11 RESEARCH METHODOLOGY 108 Methodology overview 108 Secondary
research 109 Market modeling 110 Primary research 111 Data
finalization 112 Ongoing research 112 Chapter 12 APPENDIX 113
Future readings 113 How to contact experts in your industry 113
Disclaimer 113 LIST OF FIGURES Figure 1: Malaysia dog care value
and value forecast, 2003−13 (MYR m, nominal prices) 21 Figure 2:
Malaysia dog care category growth comparison, by value, 2003−13 23
Figure 3: Malaysia dog care volume and volume forecast, 2003−13
(Kg/Units m) 26 Figure 4: Malaysia dog care category growth comparison, by
volume, 2003−13 27 Figure 5: Malaysia dog care company share, by
value, 2007−08 (%) 29 Figure 6: Malaysia dog care distribution
channels, by value, 2007−08 (%) 32 Figure 7: Malaysia dog food value
and value forecast, 2003−13 (MYR m, nominal prices) 43 Figure 8:
Malaysia dog food category growth comparison, by value, 2003−13 45
Figure 9: Malaysia dog food volume and volume forecast, 2003−13 (Kg m)
48 Figure 10: Malaysia dog food category growth comparison, by volume,
2003−13 49 Figure 11: Malaysia dog food company share, by value,
2007−08 (%) 51 Figure 12: Malaysia dog food distribution channels,
by value, 2007−08 (%) 54 Figure 13: Malaysia dog toys value and
value forecast, 2003−13 (MYR m, nominal prices) 60 Figure 14:
Malaysia dog toys volume and volume forecast, 2003−13 (Units m) 63
Figure 15: Malaysia dog toys distribution channels, by value, 2007−08
(%) 67 Figure 16: Malaysia dog chews & treats value and value forecast,
2003−13 (MYR m, nominal prices) 73 Figure 17: Malaysia dog chews &
treats category growth comparison, by value, 2003−13 75 Figure 18:
Malaysia dog chews & treats volume and volume forecast, 2003−13 (Kg m)
78 Figure 19: Malaysia dog chews & treats category growth comparison, by
volume, 2003−13 79 Figure 20: Malaysia dog chews & treats company
share, by value, 2007−08 (%) 81 Figure 21: Malaysia dog chews &
treats distribution channels, by value, 2007−08 (%) 84 Figure 22:
Global dog care market split (value terms, 2008) – Top 5 countries
89 Figure 23: Global dog care market value, 2003–2008 (Top 5
countries) 92 Figure 24: Global dog care market split (volume terms, 2008)
– Top 5 countries 94 Figure 25: Global dog care market volume,
2003–2008 (Top 5 countries) 97 Figure 26: Map of Malaysia 100
Figure 27: Annual data review process 109 LIST OF TABLES Table 1:
Dog care category definitions 8 Table 2: Dog care distribution channels
9 Table 3: Malaysia dog care value, 2003−08 (MYR m, nominal prices)
19 Table 4: Malaysia dog care value forecast, 2008−13 (MYR m,
nominal prices) 20 Table 5: Malaysia dog care value, 2003−08 (US$ m
nominal prices) 22 Table 6: Malaysia dog care value forecast,
2008−13 (US$ m nominal prices) 22 Table 7: Malaysia dog care volume,
2003−08 (Kg/Units m) 24 Table 8: Malaysia dog care volume forecast,
2008−13 (Kg/Units m) 25 Table 9: Malaysia dog care brand share, by
value, 2007−08 (%) 28 Table 10: Malaysia dog care value, by brand
2007−08 (MYR m nominal prices) 28 Table 11: Malaysia dog care
company share by value, 2007−08 (%) 30 Table 12: Malaysia dog care
value, by company, 2007−08 (MYR m nominal prices) 30 Table 13:
Malaysia dog care distribution channels, by value, 2007−08 (%) 31
Table 14: Malaysia dog care value, by distribution channel, 2007−08 (MYR
m nominal prices) 31 Table 15: Malaysia dog care expenditure per capita,
2003−08 (MYR, nominal prices) 33 Table 16: Malaysia dog care
forecast expenditure per capita, 2008−13 (MYR, nominal prices) 33
Table 17: Malaysia dog care expenditure per capita, 2003−08 (US$ nominal
prices) 34 Table 18: Malaysia dog care forecast expenditure per capita,
2008−13 (US$ nominal prices) 34 Table 19: Malaysia dog care
consumption per capita, 2003−08 (Kg/Units) 35 Table 20: Malaysia dog
care forecast consumption per capita, 2008−13 (Kg/Units) 35 Table
21: Mars, Inc. Key Facts 36 Table 22: Nestlé SA Key Facts 38
Table 23: Malaysia dog food value, 2003−08 (MYR m, nominal prices)
41 Table 24: Malaysia dog food value forecast, 2008−13 (MYR m,
nominal prices) 42 Table 25: Malaysia dog food value, 2003−08 (US$ m
nominal prices) 44 Table 26: Malaysia dog food value forecast,
2008−13 (US$ m nominal prices) 44 Table 27: Malaysia dog food
volume, 2003−08 (Kg m) 46 Table 28: Malaysia dog food volume
forecast, 2008−13 (Kg m) 47 Table 29: Malaysia dog food brand share,
by value, 2007−08 (%) 50 Table 30: Malaysia dog food value, by brand
2007−08 (MYR m nominal prices) 50 Table 31: Malaysia dog food
company share by value, 2007−08 (%) 52 Table 32: Malaysia dog food
value, by company, 2007−08 (MYR m nominal prices) 52 Table 33:
Malaysia dog food distribution channels, by value, 2007−08 (%) 53
Table 34: Malaysia dog food value, by distribution channel, 2007−08 (MYR
m nominal prices) 53 Table 35: Malaysia dog food expenditure per capita,
2003−08 (MYR, nominal prices) 55 Table 36: Malaysia dog food
forecast expenditure per capita, 2008−13 (MYR, nominal prices) 55
Table 37: Malaysia dog food expenditure per capita, 2003−08 (US$ nominal
prices) 56 Table 38: Malaysia dog food forecast expenditure per capita,
2008−13 (US$ nominal prices) 56 Table 39: Malaysia dog food
consumption per capita, 2003−08 (Kg) 57 Table 40: Malaysia dog food
forecast consumption per capita, 2008−13 (Kg) 57 Table 41: Malaysia
dog toys value, 2003−08 (MYR m, nominal prices) 58 Table 42:
Malaysia dog toys value forecast, 2008−13 (MYR m, nominal prices) 59
Table 43: Malaysia dog toys value, 2003−08 (US$ m nominal prices) 61
Table 44: Malaysia dog toys value forecast, 2008−13 (US$ m nominal
prices) 61 Table 45: Malaysia dog toys volume, 2003−08 (Units m)
62 Table 46: Malaysia dog toys volume forecast, 2008−13 (Units m)
63 Table 47: Malaysia dog toys brand share, by value, 2007−08 (%)
64 Table 48: Malaysia dog toys value, by brand 2007−08 (MYR m
nominal prices) 64 Table 49: Malaysia dog toys company share by value,
2007−08 (%) 65 Table 50: Malaysia dog toys value, by company,
2007−08 (MYR m nominal prices) 65 Table 51: Malaysia dog toys
distribution channels, by value, 2007−08 (%) 66 Table 52: Malaysia
dog toys value, by distribution channel, 2007−08 (MYR m nominal prices)
66 Table 53: Malaysia dog toys expenditure per capita, 2003−08 (MYR,
nominal prices) 68 Table 54: Malaysia dog toys forecast expenditure per
capita, 2008−13 (MYR, nominal prices) 68 Table 55: Malaysia dog toys
expenditure per capita, 2003−08 (US$ nominal prices) 69 Table 56:
Malaysia dog toys forecast expenditure per capita, 2008−13 (US$ nominal
prices) 69 Table 57: Malaysia dog toys consumption per capita,
2003−08 (Units) 70 Table 58: Malaysia dog toys forecast consumption
per capita, 2008−13 (Units) 70 Table 59: Malaysia dog chews & treats
value, 2003−08 (MYR m, nominal prices) 71 Table 60: Malaysia dog
chews & treats value forecast, 2008−13 (MYR m, nominal prices) 72
Table 61: Malaysia dog chews & treats value, 2003−08 (US$ m nominal
prices) 74 Table 62: Malaysia dog chews & treats value forecast,
2008−13 (US$ m nominal prices) 74 Table 63: Malaysia dog chews &
treats volume, 2003−08 (Kg m) 76 Table 64: Malaysia dog chews &
treats volume forecast, 2008−13 (Kg m) 77 Table 65: Malaysia dog
chews & treats brand share, by value, 2007−08 (%) 80 Table 66:
Malaysia dog chews & treats value, by brand 2007−08 (MYR m nominal
prices) 80 Table 67: Malaysia dog chews & treats company share by value,
2007−08 (%) 82 Table 68: Malaysia dog chews & treats value, by
company, 2007−08 (MYR m nominal prices) 82 Table 69: Malaysia dog
chews & treats distribution channels, by value, 2007−08 (%) 83 Table
70: Malaysia dog chews & treats value, by distribution channel, 2007−08
(MYR m nominal prices) 83 Table 71: Malaysia dog chews & treats
expenditure per capita, 2003−08 (MYR, nominal prices) 85 Table 72:
Malaysia dog chews & treats forecast expenditure per capita, 2008−13
(MYR, nominal prices) 85 Table 73: Malaysia dog chews & treats
expenditure per capita, 2003−08 (US$ nominal prices) 86 Table 74:
Malaysia dog chews & treats forecast expenditure per capita, 2008−13
(US$ nominal prices) 86 Table 75: Malaysia dog chews & treats consumption
per capita, 2003−08 (Kg) 87 Table 76: Malaysia dog chews & treats
forecast consumption per capita, 2008−13 (Kg) 87 Table 77: Global
dog care market value, 2008 88 Table 78: Global dog care market split
(value terms (US$ m), 2008) – Top 5 countries 91 Table 79: Global
dog care market volume, 2008 93 Table 80: Global dog care market split
(volume terms, 2008) – Top 5 countries 96 Table 81: Leading players
- Top 5 countries 98 Table 82: Malaysia Key Facts 100 Table 83:
Malaysia population, by age group, 2003−08 (millions) 103 Table 84:
Malaysia population forecast, by age group, 2008−13 (millions) 104
Table 85: Malaysia population, by gender, 2003−08 (millions) 104
Table 86: Malaysia population forecast, by gender, 2008−13 (millions)
105 Table 87: Malaysia nominal GDP, 2003−08 (MYR bn, nominal prices)
105 Table 88: Malaysia nominal GDP forecast, 2008−13 (MYR bn,
nominal prices) 105 Table 89: Malaysia real GDP, 2003−08 (MYR bn,
2000 prices) 106 Table 90: Malaysia real GDP forecast, 2008−13 (MYR
bn, 2000 prices) 106 Table 91: Malaysia real GDP, 2003−08 (US$ bn,
2000 prices) 106 Table 92: Malaysia real GDP forecast, 2008−13 (US$
bn, 2000 prices) 107 Table 93: Malaysia consumer price index,
2003−08 (2000=100) 107 Table 94: Malaysia consumer price index,
2008−13 (2000=100) 107
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