Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 25
Volume Analysis, 2008−13 26
Company and Brand
Share Analysis 29
Distribution Analysis 32
Expenditure & consumption
per capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Mars, Inc. 37
Nestlé SA 39
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 42
Value
Analysis, 2003−08 42
Value Analysis, 2008−13 43
Value
Analysis, US$ 2003−08 45
Value Analysis, US$ 2008−13 45
Volume Analysis, 2003−08 47
Volume Analysis, 2008−13 48
Company and Brand Share Analysis 51
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 59
Value Analysis, 2003−08 59
Value Analysis, 2008−13
60
Value Analysis, US$ 2003−08 61
Value Analysis, US$
2008−13 61
Volume Analysis, 2003−08 62
Volume Analysis,
2008−13 63
Company and Brand Share Analysis 64
Distribution
Analysis 66
Expenditure & consumption per capita 68
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 71
Value Analysis, 2003−08 71
Value Analysis, 2008−13 72
Value Analysis, US$ 2003−08 74
Value Analysis, US$ 2008−13 74
Volume Analysis, 2003−08 76
Volume Analysis, 2008−13 77
Company and Brand Share Analysis 80
Distribution Analysis 82
Expenditure & consumption per capita 84
Chapter 8 COUNTRY COMPARISON 87
Value 87
Volume 92
Market Share
97
Chapter 9 NEW PRODUCT DEVELOPMENT 98
Product launches over time
98
Recent product launches 100
Chapter 10 MOROCCO SOCIOECONOMIC
PROFILE 101
Country Overview 101
Key Facts 102
Political Overview
103
Economic Overview 104
Chapter 11 MOROCCO MACROECONOMIC PROFILE
105
Macroeconomic Indicators 105
Chapter 12 RESEARCH METHODOLOGY
110
Methodology overview 110
Secondary research 111
Market
modeling 112
Primary research 113
Data finalization 114
Ongoing
research 114
Chapter 13 APPENDIX 115
Future readings 115
How to
contact experts in your industry 115
Disclaimer 115
LIST OF
FIGURES
Figure 1: Morocco dog care value and value forecast, 2003−13
(MAD m, nominal prices) 22
Figure 2: Morocco dog care category growth
comparison, by value, 2003−13 24
Figure 3: Morocco dog care volume
and volume forecast, 2003−13 (Kg/Units m) 27
Figure 4: Morocco dog
care category growth comparison, by volume, 2003−13 28
Figure 5:
Morocco dog care company share, by value, 2007−08 (%) 30
Figure 6:
Morocco dog care distribution channels, by value, 2007−08 (%) 33
Figure 7: Morocco dog food value and value forecast, 2003−13 (MAD m,
nominal prices) 44
Figure 8: Morocco dog food category growth comparison,
by value, 2003−13 46
Figure 9: Morocco dog food volume and volume
forecast, 2003−13 (Kg m) 49
Figure 10: Morocco dog food category
growth comparison, by volume, 2003−13 50
Figure 11: Morocco dog food
company share, by value, 2007−08 (%) 52
Figure 12: Morocco dog food
distribution channels, by value, 2007−08 (%) 55
Figure 13: Morocco
dog toys value and value forecast, 2003−13 (MAD m, nominal prices)
60
Figure 14: Morocco dog toys volume and volume forecast, 2003−13
(Units m) 63
Figure 15: Morocco dog toys distribution channels, by value,
2007−08 (%) 67
Figure 16: Morocco dog chews & treats value and value
forecast, 2003−13 (MAD m, nominal prices) 73
Figure 17: Morocco dog
chews & treats category growth comparison, by value, 2003−13 75
Figure 18: Morocco dog chews & treats volume and volume forecast,
2003−13 (Kg m) 78
Figure 19: Morocco dog chews & treats category
growth comparison, by volume, 2003−13 79
Figure 20: Morocco dog
chews & treats distribution channels, by value, 2007−08 (%) 83
Figure 21: Global dog care market split (value terms, 2008) – Top 5
countries 88
Figure 22: Global dog care market value, 2003–2008 (Top
5 countries) 91
Figure 23: Global dog care market split (volume terms,
2008) – Top 5 countries 93
Figure 24: Global dog care market volume,
2003–2008 (Top 5 countries) 96
Figure 25: Map of Morocco 102
Figure 26: Annual data review process 111
LIST OF TABLES
Table 1:
Dog care category definitions 8
Table 2: Dog care distribution channels
9
Table 3: Morocco dog care value, 2003−08 (MAD m, nominal prices)
20
Table 4: Morocco dog care value forecast, 2008−13 (MAD m, nominal
prices) 21
Table 5: Morocco dog care value, 2003−08 (US$ m nominal
prices) 23
Table 6: Morocco dog care value forecast, 2008−13 (US$ m
nominal prices) 23
Table 7: Morocco dog care volume, 2003−08
(Kg/Units m) 25
Table 8: Morocco dog care volume forecast, 2008−13
(Kg/Units m) 26
Table 9: Morocco dog care brand share, by value,
2007−08 (%) 29
Table 10: Morocco dog care value, by brand
2007−08 (MAD m nominal prices) 29
Table 11: Morocco dog care company
share by value, 2007−08 (%) 31
Table 12: Morocco dog care value, by
company, 2007−08 (MAD m nominal prices) 31
Table 13: Morocco dog
care distribution channels, by value, 2007−08 (%) 32
Table 14:
Morocco dog care value, by distribution channel, 2007−08 (MAD m nominal
prices) 32
Table 15: Morocco dog care expenditure per capita,
2003−08 (MAD, nominal prices) 34
Table 16: Morocco dog care forecast
expenditure per capita, 2008−13 (MAD, nominal prices) 34
Table 17:
Morocco dog care expenditure per capita, 2003−08 (US$ nominal prices)
35
Table 18: Morocco dog care forecast expenditure per capita,
2008−13 (US$ nominal prices) 35
Table 19: Morocco dog care
consumption per capita, 2003−08 (Kg/Units) 36
Table 20: Morocco dog
care forecast consumption per capita, 2008−13 (Kg/Units) 36
Table
21: Mars, Inc. Key Facts 37
Table 22: Nestlé SA Key Facts 39
Table 23: Morocco dog food value, 2003−08 (MAD m, nominal prices) 42
Table 24: Morocco dog food value forecast, 2008−13 (MAD m, nominal
prices) 43
Table 25: Morocco dog food value, 2003−08 (US$ m nominal
prices) 45
Table 26: Morocco dog food value forecast, 2008−13 (US$ m
nominal prices) 45
Table 27: Morocco dog food volume, 2003−08 (Kg m)
47
Table 28: Morocco dog food volume forecast, 2008−13 (Kg m) 48
Table 29: Morocco dog food brand share, by value, 2007−08 (%) 51
Table 30: Morocco dog food value, by brand 2007−08 (MAD m nominal
prices) 51
Table 31: Morocco dog food company share by value,
2007−08 (%) 53
Table 32: Morocco dog food value, by company,
2007−08 (MAD m nominal prices) 53
Table 33: Morocco dog food
distribution channels, by value, 2007−08 (%) 54
Table 34: Morocco
dog food value, by distribution channel, 2007−08 (MAD m nominal prices)
54
Table 35: Morocco dog food expenditure per capita, 2003−08 (MAD,
nominal prices) 56
Table 36: Morocco dog food forecast expenditure per
capita, 2008−13 (MAD, nominal prices) 56
Table 37: Morocco dog food
expenditure per capita, 2003−08 (US$ nominal prices) 57
Table 38:
Morocco dog food forecast expenditure per capita, 2008−13 (US$ nominal
prices) 57
Table 39: Morocco dog food consumption per capita,
2003−08 (Kg) 58
Table 40: Morocco dog food forecast consumption per
capita, 2008−13 (Kg) 58
Table 41: Morocco dog toys value,
2003−08 (MAD m, nominal prices) 59
Table 42: Morocco dog toys value
forecast, 2008−13 (MAD m, nominal prices) 60
Table 43: Morocco dog
toys value, 2003−08 (US$ m nominal prices) 61
Table 44: Morocco dog
toys value forecast, 2008−13 (US$ m nominal prices) 61
Table 45:
Morocco dog toys volume, 2003−08 (Units m) 62
Table 46: Morocco dog
toys volume forecast, 2008−13 (Units m) 63
Table 47: Morocco dog
toys brand share, by value, 2007−08 (%) 64
Table 48: Morocco dog
toys value, by brand 2007−08 (MAD m nominal prices) 64
Table 49:
Morocco dog toys company share by value, 2007−08 (%) 65
Table 50:
Morocco dog toys value, by company, 2007−08 (MAD m nominal prices)
65
Table 51: Morocco dog toys distribution channels, by value,
2007−08 (%) 66
Table 52: Morocco dog toys value, by distribution
channel, 2007−08 (MAD m nominal prices) 66
Table 53: Morocco dog
toys expenditure per capita, 2003−08 (MAD, nominal prices) 68
Table
54: Morocco dog toys forecast expenditure per capita, 2008−13 (MAD,
nominal prices) 68
Table 55: Morocco dog toys expenditure per capita,
2003−08 (US$ nominal prices) 69
Table 56: Morocco dog toys forecast
expenditure per capita, 2008−13 (US$ nominal prices) 69
Table 57:
Morocco dog toys consumption per capita, 2003−08 (Units) 70
Table
58: Morocco dog toys forecast consumption per capita, 2008−13 (Units)
70
Table 59: Morocco dog chews & treats value, 2003−08 (MAD m,
nominal prices) 71
Table 60: Morocco dog chews & treats value forecast,
2008−13 (MAD m, nominal prices) 72
Table 61: Morocco dog chews &
treats value, 2003−08 (US$ m nominal prices) 74
Table 62: Morocco
dog chews & treats value forecast, 2008−13 (US$ m nominal prices) 74
Table 63: Morocco dog chews & treats volume, 2003−08 (Kg m) 76
Table
64: Morocco dog chews & treats volume forecast, 2008−13 (Kg m) 77
Table 65: Morocco dog chews & treats brand share, by value, 2007−08 (%)
80
Table 66: Morocco dog chews & treats value, by brand 2007−08 (MAD
m nominal prices) 80
Table 67: Morocco dog chews & treats company share by
value, 2007−08 (%) 81
Table 68: Morocco dog chews & treats value, by
company, 2007−08 (MAD m nominal prices) 81
Table 69: Morocco dog
chews & treats distribution channels, by value, 2007−08 (%) 82
Table
70: Morocco dog chews & treats value, by distribution channel, 2007−08
(MAD m nominal prices) 82
Table 71: Morocco dog chews & treats
expenditure per capita, 2003−08 (MAD, nominal prices) 84
Table 72:
Morocco dog chews & treats forecast expenditure per capita, 2008−13
(MAD, nominal prices) 84
Table 73: Morocco dog chews & treats expenditure
per capita, 2003−08 (US$ nominal prices) 85
Table 74: Morocco dog
chews & treats forecast expenditure per capita, 2008−13 (US$ nominal
prices) 85
Table 75: Morocco dog chews & treats consumption per capita,
2003−08 (Kg) 86
Table 76: Morocco dog chews & treats forecast
consumption per capita, 2008−13 (Kg) 86
Table 77: Global dog care
market value, 2008 87
Table 78: Global dog care market split (value terms
(US$ m), 2008) – Top 5 countries 90
Table 79: Global dog care market
volume, 2008 92
Table 80: Global dog care market split (volume terms,
2008) – Top 5 countries 95
Table 81: Leading players - Top 5
countries 97
Table 82: Morocco dog care new product launches reports, by
company 2008 98
Table 83: Morocco dog care new product launches SKUs, by
company 2008 98
Table 84: Morocco dog care new product launches (reports),
by flavor and fragrances 2008 99
Table 85: Morocco dog care new product
launches (reports), by ingredients 2008 99
Table 86: Morocco dog care new
product launches (reports), by package tags or claims 2008 99
Table 87:
Morocco dog care new product launches (reports) - Recent 5 launches (2008)
100
Table 88: Morocco Key Facts 102
Table 89: Morocco population, by
age group, 2003−08 (millions) 105
Table 90: Morocco population
forecast, by age group, 2008−13 (millions) 106
Table 91: Morocco
population, by gender, 2003−08 (millions) 106
Table 92: Morocco
population forecast, by gender, 2008−13 (millions) 107
Table 93:
Morocco nominal GDP, 2003−08 (MAD bn, nominal prices) 107
Table 94:
Morocco nominal GDP forecast, 2008−13 (MAD bn, nominal prices) 107
Table 95: Morocco real GDP, 2003−08 (MAD bn, 2000 prices) 108
Table
96: Morocco real GDP forecast, 2008−13 (MAD bn, 2000 prices) 108
Table 97: Morocco real GDP, 2003−08 (US$ bn, 2000 prices) 108
Table
98: Morocco real GDP forecast, 2008−13 (US$ bn, 2000 prices) 109
Table 99: Morocco consumer price index, 2003−08 (2000=100) 109
Table
100: Morocco consumer price index, 2008−13 (2000=100) 109
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