Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis,
2003−08 19
Value Analysis, 2008−13 20
Value Analysis, US$
2003−08 22
Value Analysis, US$ 2008−13 22
Volume Analysis,
2003−08 24
Volume Analysis, 2008−13 25
Company and Brand
Share Analysis 27
Distribution Analysis 32
Expenditure & consumption
per capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Mars, Inc. 37
Nestlé SA 39
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 42
Value
Analysis, 2003−08 42
Value Analysis, 2008−13 43
Value
Analysis, US$ 2003−08 45
Value Analysis, US$ 2008−13 45
Volume Analysis, 2003−08 47
Volume Analysis, 2008−13 48
Company and Brand Share Analysis 50
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 59
Value Analysis, 2003−08 59
Value Analysis, 2008−13
60
Value Analysis, US$ 2003−08 61
Value Analysis, US$
2008−13 61
Volume Analysis, 2003−08 62
Volume Analysis,
2008−13 63
Company and Brand Share Analysis 64
Distribution
Analysis 66
Expenditure & consumption per capita 68
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 71
Value Analysis, 2003−08 71
Value Analysis, 2008−13 72
Value Analysis, US$ 2003−08 74
Value Analysis, US$ 2008−13 74
Volume Analysis, 2003−08 76
Volume Analysis, 2008−13 77
Company and Brand Share Analysis 79
Distribution Analysis 82
Expenditure & consumption per capita 84
Chapter 8 COUNTRY COMPARISON 87
Value 87
Volume 92
Market Share
97
Chapter 9 NEW ZEALAND SOCIOECONOMIC PROFILE 98
Country Overview
98
Key Facts 99
Political Overview 101
Economic Overview 101
Chapter 10 NEW ZEALAND MACROECONOMIC PROFILE 102
Macroeconomic Indicators
102
Chapter 11 RESEARCH METHODOLOGY 107
Methodology overview 107
Secondary research 108
Market modeling 109
Primary research 110
Data finalization 111
Ongoing research 111
Chapter 12 APPENDIX 112
Future readings 112
How to contact experts in your industry 112
Disclaimer 112
LIST OF FIGURES
Figure 1: New Zealand dog care
value and value forecast, 2003−13 (NZD m, nominal prices) 21
Figure
2: New Zealand dog care category growth comparison, by value, 2003−13
23
Figure 3: New Zealand dog care volume and volume forecast,
2003−13 (Kg/Units m) 26
Figure 4: New Zealand dog care category
growth comparison, by volume, 2003−13 26
Figure 5: New Zealand dog
care company share, by value, 2007−08 (%) 29
Figure 6: New Zealand
dog care distribution channels, by value, 2007−08 (%) 33
Figure 7:
New Zealand dog food value and value forecast, 2003−13 (NZD m, nominal
prices) 44
Figure 8: New Zealand dog food category growth comparison, by
value, 2003−13 46
Figure 9: New Zealand dog food volume and volume
forecast, 2003−13 (Kg m) 49
Figure 10: New Zealand dog food category
growth comparison, by volume, 2003−13 49
Figure 11: New Zealand dog
food company share, by value, 2007−08 (%) 52
Figure 12: New Zealand
dog food distribution channels, by value, 2007−08 (%) 55
Figure 13:
New Zealand dog toys value and value forecast, 2003−13 (NZD m, nominal
prices) 60
Figure 14: New Zealand dog toys volume and volume forecast,
2003−13 (Units m) 63
Figure 15: New Zealand dog toys distribution
channels, by value, 2007−08 (%) 67
Figure 16: New Zealand dog chews
& treats value and value forecast, 2003−13 (NZD m, nominal prices)
73
Figure 17: New Zealand dog chews & treats category growth comparison,
by value, 2003−13 75
Figure 18: New Zealand dog chews & treats
volume and volume forecast, 2003−13 (Kg m) 78
Figure 19: New Zealand
dog chews & treats category growth comparison, by volume, 2003−13 78
Figure 20: New Zealand dog chews & treats company share, by value,
2007−08 (%) 80
Figure 21: New Zealand dog chews & treats
distribution channels, by value, 2007−08 (%) 83
Figure 22: Global
dog care market split (value terms, 2008) – Top 5 countries 88
Figure 23: Global dog care market value, 2003–2008 (Top 5 countries)
91
Figure 24: Global dog care market split (volume terms, 2008) –
Top 5 countries 93
Figure 25: Global dog care market volume,
2003–2008 (Top 5 countries) 96
Figure 26: Map of New Zealand 100
Figure 27: Annual data review process 108
LIST OF TABLES
Table 1:
Dog care category definitions 8
Table 2: Dog care distribution channels
9
Table 3: New Zealand dog care value, 2003−08 (NZD m, nominal
prices) 19
Table 4: New Zealand dog care value forecast, 2008−13
(NZD m, nominal prices) 20
Table 5: New Zealand dog care value,
2003−08 (US$ m nominal prices) 22
Table 6: New Zealand dog care
value forecast, 2008−13 (US$ m nominal prices) 22
Table 7: New
Zealand dog care volume, 2003−08 (Kg/Units m) 24
Table 8: New
Zealand dog care volume forecast, 2008−13 (Kg/Units m) 25
Table 9:
New Zealand dog care brand share, by value, 2007−08 (%) 27
Table 10:
New Zealand dog care value, by brand 2007−08 (NZD m nominal prices)
28
Table 11: New Zealand dog care company share by value, 2007−08
(%) 30
Table 12: New Zealand dog care value, by company, 2007−08
(NZD m nominal prices) 31
Table 13: New Zealand dog care distribution
channels, by value, 2007−08 (%) 32
Table 14: New Zealand dog care
value, by distribution channel, 2007−08 (NZD m nominal prices) 32
Table 15: New Zealand dog care expenditure per capita, 2003−08 (NZD,
nominal prices) 34
Table 16: New Zealand dog care forecast expenditure per
capita, 2008−13 (NZD, nominal prices) 34
Table 17: New Zealand dog
care expenditure per capita, 2003−08 (US$ nominal prices) 35
Table
18: New Zealand dog care forecast expenditure per capita, 2008−13 (US$
nominal prices) 35
Table 19: New Zealand dog care consumption per capita,
2003−08 (Kg/Units) 36
Table 20: New Zealand dog care forecast
consumption per capita, 2008−13 (Kg/Units) 36
Table 21: Mars, Inc.
Key Facts 37
Table 22: Nestlé SA Key Facts 39
Table 23: New
Zealand dog food value, 2003−08 (NZD m, nominal prices) 42
Table 24:
New Zealand dog food value forecast, 2008−13 (NZD m, nominal prices)
43
Table 25: New Zealand dog food value, 2003−08 (US$ m nominal
prices) 45
Table 26: New Zealand dog food value forecast, 2008−13
(US$ m nominal prices) 45
Table 27: New Zealand dog food volume,
2003−08 (Kg m) 47
Table 28: New Zealand dog food volume forecast,
2008−13 (Kg m) 48
Table 29: New Zealand dog food brand share, by
value, 2007−08 (%) 50
Table 30: New Zealand dog food value, by brand
2007−08 (NZD m nominal prices) 51
Table 31: New Zealand dog food
company share by value, 2007−08 (%) 53
Table 32: New Zealand dog
food value, by company, 2007−08 (NZD m nominal prices) 53
Table 33:
New Zealand dog food distribution channels, by value, 2007−08 (%) 54
Table 34: New Zealand dog food value, by distribution channel, 2007−08
(NZD m nominal prices) 54
Table 35: New Zealand dog food expenditure per
capita, 2003−08 (NZD, nominal prices) 56
Table 36: New Zealand dog
food forecast expenditure per capita, 2008−13 (NZD, nominal prices)
56
Table 37: New Zealand dog food expenditure per capita, 2003−08
(US$ nominal prices) 57
Table 38: New Zealand dog food forecast
expenditure per capita, 2008−13 (US$ nominal prices) 57
Table 39:
New Zealand dog food consumption per capita, 2003−08 (Kg) 58
Table
40: New Zealand dog food forecast consumption per capita, 2008−13 (Kg)
58
Table 41: New Zealand dog toys value, 2003−08 (NZD m, nominal
prices) 59
Table 42: New Zealand dog toys value forecast, 2008−13
(NZD m, nominal prices) 60
Table 43: New Zealand dog toys value,
2003−08 (US$ m nominal prices) 61
Table 44: New Zealand dog toys
value forecast, 2008−13 (US$ m nominal prices) 61
Table 45: New
Zealand dog toys volume, 2003−08 (Units m) 62
Table 46: New Zealand
dog toys volume forecast, 2008−13 (Units m) 63
Table 47: New Zealand
dog toys brand share, by value, 2007−08 (%) 64
Table 48: New Zealand
dog toys value, by brand 2007−08 (NZD m nominal prices) 64
Table 49:
New Zealand dog toys company share by value, 2007−08 (%) 65
Table
50: New Zealand dog toys value, by company, 2007−08 (NZD m nominal
prices) 65
Table 51: New Zealand dog toys distribution channels, by value,
2007−08 (%) 66
Table 52: New Zealand dog toys value, by distribution
channel, 2007−08 (NZD m nominal prices) 66
Table 53: New Zealand dog
toys expenditure per capita, 2003−08 (NZD, nominal prices) 68
Table
54: New Zealand dog toys forecast expenditure per capita, 2008−13 (NZD,
nominal prices) 68
Table 55: New Zealand dog toys expenditure per capita,
2003−08 (US$ nominal prices) 69
Table 56: New Zealand dog toys
forecast expenditure per capita, 2008−13 (US$ nominal prices) 69
Table 57: New Zealand dog toys consumption per capita, 2003−08 (Units)
70
Table 58: New Zealand dog toys forecast consumption per capita,
2008−13 (Units) 70
Table 59: New Zealand dog chews & treats value,
2003−08 (NZD m, nominal prices) 71
Table 60: New Zealand dog chews &
treats value forecast, 2008−13 (NZD m, nominal prices) 72
Table 61:
New Zealand dog chews & treats value, 2003−08 (US$ m nominal prices)
74
Table 62: New Zealand dog chews & treats value forecast, 2008−13
(US$ m nominal prices) 74
Table 63: New Zealand dog chews & treats volume,
2003−08 (Kg m) 76
Table 64: New Zealand dog chews & treats volume
forecast, 2008−13 (Kg m) 77
Table 65: New Zealand dog chews & treats
brand share, by value, 2007−08 (%) 79
Table 66: New Zealand dog
chews & treats value, by brand 2007−08 (NZD m nominal prices) 79
Table 67: New Zealand dog chews & treats company share by value, 2007−08
(%) 81
Table 68: New Zealand dog chews & treats value, by company,
2007−08 (NZD m nominal prices) 81
Table 69: New Zealand dog chews &
treats distribution channels, by value, 2007−08 (%) 82
Table 70: New
Zealand dog chews & treats value, by distribution channel, 2007−08 (NZD
m nominal prices) 82
Table 71: New Zealand dog chews & treats expenditure
per capita, 2003−08 (NZD, nominal prices) 84
Table 72: New Zealand
dog chews & treats forecast expenditure per capita, 2008−13 (NZD,
nominal prices) 84
Table 73: New Zealand dog chews & treats expenditure
per capita, 2003−08 (US$ nominal prices) 85
Table 74: New Zealand
dog chews & treats forecast expenditure per capita, 2008−13 (US$ nominal
prices) 85
Table 75: New Zealand dog chews & treats consumption per
capita, 2003−08 (Kg) 86
Table 76: New Zealand dog chews & treats
forecast consumption per capita, 2008−13 (Kg) 86
Table 77: Global
dog care market value, 2008 87
Table 78: Global dog care market split
(value terms (US$ m), 2008) – Top 5 countries 90
Table 79: Global
dog care market volume, 2008 92
Table 80: Global dog care market split
(volume terms, 2008) – Top 5 countries 95
Table 81: Leading players
- Top 5 countries 97
Table 82: New Zealand Key Facts 99
Table 83: New
Zealand population, by age group, 2003−08 (millions) 102
Table 84:
New Zealand population forecast, by age group, 2008−13 (millions)
103
Table 85: New Zealand population, by gender, 2003−08 (millions)
103
Table 86: New Zealand population forecast, by gender, 2008−13
(millions) 104
Table 87: New Zealand nominal GDP, 2003−08 (NZD bn,
nominal prices) 104
Table 88: New Zealand nominal GDP forecast,
2008−13 (NZD bn, nominal prices) 104
Table 89: New Zealand real GDP,
2003−08 (NZD bn, 2000 prices) 105
Table 90: New Zealand real GDP
forecast, 2008−13 (NZD bn, 2000 prices) 105
Table 91: New Zealand
real GDP, 2003−08 (US$ bn, 2000 prices) 105
Table 92: New Zealand
real GDP forecast, 2008−13 (US$ bn, 2000 prices) 106
Table 93: New
Zealand consumer price index, 2003−08 (2000=100) 106
Table 94: New
Zealand consumer price index, 2008−13 (2000=100) 106
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