Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis,
2003−08 18
Value Analysis, 2008−13 19
Value Analysis, US$
2003−08 21
Value Analysis, US$ 2008−13 21
Volume Analysis,
2003−08 23
Volume Analysis, 2008−13 24
Company and Brand
Share Analysis 26
Distribution Analysis 29
Expenditure & consumption
per capita 31
Chapter 4 LEADING COMPANY PROFILES 34
Mars, Inc. 34
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 36
Value Analysis, 2003−08
36
Value Analysis, 2008−13 37
Value Analysis, US$ 2003−08
39
Value Analysis, US$ 2008−13 39
Volume Analysis, 2003−08
40
Volume Analysis, 2008−13 41
Company and Brand Share Analysis
43
Distribution Analysis 45
Expenditure & consumption per capita
47
Chapter 6 CATEGORY ANALYSIS - DOG TOYS 50
Value Analysis,
2003−08 50
Value Analysis, 2008−13 51
Value Analysis, US$
2003−08 52
Value Analysis, US$ 2008−13 52
Volume Analysis,
2003−08 53
Volume Analysis, 2008−13 54
Company and Brand
Share Analysis 55
Distribution Analysis 58
Expenditure & consumption
per capita 60
Chapter 7 CATEGORY ANALYSIS - DOG CHEWS & TREATS 63
Value Analysis, 2003−08 63
Value Analysis, 2008−13 64
Value Analysis, US$ 2003−08 66
Value Analysis, US$ 2008−13
66
Volume Analysis, 2003−08 68
Volume Analysis, 2008−13
69
Company and Brand Share Analysis 71
Distribution Analysis 73
Expenditure & consumption per capita 75
Chapter 8 COUNTRY COMPARISON
78
Value 78
Volume 83
Market Share 88
Chapter 9 NIGERIA
SOCIOECONOMIC PROFILE 89
Country Overview 89
Key Facts 90
Political Overview 91
Economic Overview 92
Chapter 10 NIGERIA
MACROECONOMIC PROFILE 93
Macroeconomic Indicators 93
Chapter 11
RESEARCH METHODOLOGY 98
Methodology overview 98
Secondary research
99
Market modeling 100
Primary research 101
Data finalization
102
Ongoing research 102
Chapter 12 APPENDIX 103
Future readings
103
How to contact experts in your industry 103
Disclaimer 103
LIST OF FIGURES
Figure 1: Nigeria dog care value and value forecast,
2003−13 (NGN m, nominal prices) 20
Figure 2: Nigeria dog care
category growth comparison, by value, 2003−13 22
Figure 3: Nigeria
dog care volume and volume forecast, 2003−13 (Kg/Units m) 25
Figure
4: Nigeria dog care category growth comparison, by volume, 2003−13
25
Figure 5: Nigeria dog care company share, by value, 2007−08 (%)
27
Figure 6: Nigeria dog care distribution channels, by value,
2007−08 (%) 30
Figure 7: Nigeria dog food value and value forecast,
2003−13 (NGN m, nominal prices) 38
Figure 8: Nigeria dog food volume
and volume forecast, 2003−13 (Kg m) 42
Figure 9: Nigeria dog food
distribution channels, by value, 2007−08 (%) 46
Figure 10: Nigeria
dog toys value and value forecast, 2003−13 (NGN m, nominal prices)
51
Figure 11: Nigeria dog toys volume and volume forecast, 2003−13
(Units m) 54
Figure 12: Nigeria dog toys company share, by value,
2007−08 (%) 56
Figure 13: Nigeria dog toys distribution channels, by
value, 2007−08 (%) 59
Figure 14: Nigeria dog chews & treats value
and value forecast, 2003−13 (NGN m, nominal prices) 65
Figure 15:
Nigeria dog chews & treats category growth comparison, by value, 2003−13
67
Figure 16: Nigeria dog chews & treats volume and volume forecast,
2003−13 (Kg m) 70
Figure 17: Nigeria dog chews & treats category
growth comparison, by volume, 2003−13 70
Figure 18: Nigeria dog
chews & treats distribution channels, by value, 2007−08 (%) 74
Figure 19: Global dog care market split (value terms, 2008) – Top 5
countries 79
Figure 20: Global dog care market value, 2003–2008 (Top
5 countries) 82
Figure 21: Global dog care market split (volume terms,
2008) – Top 5 countries 84
Figure 22: Global dog care market volume,
2003–2008 (Top 5 countries) 87
Figure 23: Map of Nigeria 90
Figure 24: Annual data review process 99
LIST OF TABLES
Table 1:
Dog care category definitions 8
Table 2: Dog care distribution channels
9
Table 3: Nigeria dog care value, 2003−08 (NGN m, nominal prices)
18
Table 4: Nigeria dog care value forecast, 2008−13 (NGN m, nominal
prices) 19
Table 5: Nigeria dog care value, 2003−08 (US$ m nominal
prices) 21
Table 6: Nigeria dog care value forecast, 2008−13 (US$ m
nominal prices) 21
Table 7: Nigeria dog care volume, 2003−08
(Kg/Units m) 23
Table 8: Nigeria dog care volume forecast, 2008−13
(Kg/Units m) 24
Table 9: Nigeria dog care brand share, by value,
2007−08 (%) 26
Table 10: Nigeria dog care value, by brand
2007−08 (NGN m nominal prices) 26
Table 11: Nigeria dog care company
share by value, 2007−08 (%) 28
Table 12: Nigeria dog care value, by
company, 2007−08 (NGN m nominal prices) 28
Table 13: Nigeria dog
care distribution channels, by value, 2007−08 (%) 29
Table 14:
Nigeria dog care value, by distribution channel, 2007−08 (NGN m nominal
prices) 29
Table 15: Nigeria dog care expenditure per capita,
2003−08 (NGN, nominal prices) 31
Table 16: Nigeria dog care forecast
expenditure per capita, 2008−13 (NGN, nominal prices) 31
Table 17:
Nigeria dog care expenditure per capita, 2003−08 (US$ nominal prices)
32
Table 18: Nigeria dog care forecast expenditure per capita,
2008−13 (US$ nominal prices) 32
Table 19: Nigeria dog care
consumption per capita, 2003−08 (Kg/Units) 33
Table 20: Nigeria dog
care forecast consumption per capita, 2008−13 (Kg/Units) 33
Table
21: Mars, Inc. Key Facts 34
Table 22: Nigeria dog food value,
2003−08 (NGN m, nominal prices) 36
Table 23: Nigeria dog food value
forecast, 2008−13 (NGN m, nominal prices) 37
Table 24: Nigeria dog
food value, 2003−08 (US$ m nominal prices) 39
Table 25: Nigeria dog
food value forecast, 2008−13 (US$ m nominal prices) 39
Table 26:
Nigeria dog food volume, 2003−08 (Kg m) 40
Table 27: Nigeria dog
food volume forecast, 2008−13 (Kg m) 41
Table 28: Nigeria dog food
brand share, by value, 2007−08 (%) 43
Table 29: Nigeria dog food
value, by brand 2007−08 (NGN m nominal prices) 43
Table 30: Nigeria
dog food company share by value, 2007−08 (%) 44
Table 31: Nigeria
dog food value, by company, 2007−08 (NGN m nominal prices) 44
Table
32: Nigeria dog food distribution channels, by value, 2007−08 (%) 45
Table 33: Nigeria dog food value, by distribution channel, 2007−08 (NGN
m nominal prices) 45
Table 34: Nigeria dog food expenditure per capita,
2003−08 (NGN, nominal prices) 47
Table 35: Nigeria dog food forecast
expenditure per capita, 2008−13 (NGN, nominal prices) 47
Table 36:
Nigeria dog food expenditure per capita, 2003−08 (US$ nominal prices)
48
Table 37: Nigeria dog food forecast expenditure per capita,
2008−13 (US$ nominal prices) 48
Table 38: Nigeria dog food
consumption per capita, 2003−08 (Kg) 49
Table 39: Nigeria dog food
forecast consumption per capita, 2008−13 (Kg) 49
Table 40: Nigeria
dog toys value, 2003−08 (NGN m, nominal prices) 50
Table 41: Nigeria
dog toys value forecast, 2008−13 (NGN m, nominal prices) 51
Table
42: Nigeria dog toys value, 2003−08 (US$ m nominal prices) 52
Table
43: Nigeria dog toys value forecast, 2008−13 (US$ m nominal prices)
52
Table 44: Nigeria dog toys volume, 2003−08 (Units m) 53
Table
45: Nigeria dog toys volume forecast, 2008−13 (Units m) 54
Table 46:
Nigeria dog toys brand share, by value, 2007−08 (%) 55
Table 47:
Nigeria dog toys value, by brand 2007−08 (NGN m nominal prices) 55
Table 48: Nigeria dog toys company share by value, 2007−08 (%) 57
Table 49: Nigeria dog toys value, by company, 2007−08 (NGN m nominal
prices) 57
Table 50: Nigeria dog toys distribution channels, by value,
2007−08 (%) 58
Table 51: Nigeria dog toys value, by distribution
channel, 2007−08 (NGN m nominal prices) 58
Table 52: Nigeria dog
toys expenditure per capita, 2003−08 (NGN, nominal prices) 60
Table
53: Nigeria dog toys forecast expenditure per capita, 2008−13 (NGN,
nominal prices) 60
Table 54: Nigeria dog toys expenditure per capita,
2003−08 (US$ nominal prices) 61
Table 55: Nigeria dog toys forecast
expenditure per capita, 2008−13 (US$ nominal prices) 61
Table 56:
Nigeria dog toys consumption per capita, 2003−08 (Units) 62
Table
57: Nigeria dog toys forecast consumption per capita, 2008−13 (Units)
62
Table 58: Nigeria dog chews & treats value, 2003−08 (NGN m,
nominal prices) 63
Table 59: Nigeria dog chews & treats value forecast,
2008−13 (NGN m, nominal prices) 64
Table 60: Nigeria dog chews &
treats value, 2003−08 (US$ m nominal prices) 66
Table 61: Nigeria
dog chews & treats value forecast, 2008−13 (US$ m nominal prices) 66
Table 62: Nigeria dog chews & treats volume, 2003−08 (Kg m) 68
Table
63: Nigeria dog chews & treats volume forecast, 2008−13 (Kg m) 69
Table 64: Nigeria dog chews & treats brand share, by value, 2007−08 (%)
71
Table 65: Nigeria dog chews & treats value, by brand 2007−08 (NGN
m nominal prices) 71
Table 66: Nigeria dog chews & treats company share by
value, 2007−08 (%) 72
Table 67: Nigeria dog chews & treats value, by
company, 2007−08 (NGN m nominal prices) 72
Table 68: Nigeria dog
chews & treats distribution channels, by value, 2007−08 (%) 73
Table
69: Nigeria dog chews & treats value, by distribution channel, 2007−08
(NGN m nominal prices) 73
Table 70: Nigeria dog chews & treats
expenditure per capita, 2003−08 (NGN, nominal prices) 75
Table 71:
Nigeria dog chews & treats forecast expenditure per capita, 2008−13
(NGN, nominal prices) 75
Table 72: Nigeria dog chews & treats expenditure
per capita, 2003−08 (US$ nominal prices) 76
Table 73: Nigeria dog
chews & treats forecast expenditure per capita, 2008−13 (US$ nominal
prices) 76
Table 74: Nigeria dog chews & treats consumption per capita,
2003−08 (Kg) 77
Table 75: Nigeria dog chews & treats forecast
consumption per capita, 2008−13 (Kg) 77
Table 76: Global dog care
market value, 2008 78
Table 77: Global dog care market split (value terms
(US$ m), 2008) – Top 5 countries 81
Table 78: Global dog care market
volume, 2008 83
Table 79: Global dog care market split (volume terms,
2008) – Top 5 countries 86
Table 80: Leading players - Top 5
countries 88
Table 81: Nigeria Key Facts 90
Table 82: Nigeria
population, by age group, 2003−08 (millions) 93
Table 83: Nigeria
population forecast, by age group, 2008−13 (millions) 94
Table 84:
Nigeria population, by gender, 2003−08 (millions) 94
Table 85:
Nigeria population forecast, by gender, 2008−13 (millions) 95
Table
86: Nigeria nominal GDP, 2003−08 (NGN bn, nominal prices) 95
Table
87: Nigeria nominal GDP forecast, 2008−13 (NGN bn, nominal prices)
95
Table 88: Nigeria real GDP, 2003−08 (NGN bn, 2000 prices) 96
Table 89: Nigeria real GDP forecast, 2008−13 (NGN bn, 2000 prices)
96
Table 90: Nigeria real GDP, 2003−08 (US$ bn, 2000 prices) 96
Table 91: Nigeria real GDP forecast, 2008−13 (US$ bn, 2000 prices)
97
Table 92: Nigeria consumer price index, 2003−08 (2000=100) 97
Table 93: Nigeria consumer price index, 2008−13 (2000=100) 97
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