Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis,
2003−08 19
Value Analysis, 2008−13 20
Value Analysis, US$
2003−08 22
Value Analysis, US$ 2008−13 22
Volume Analysis,
2003−08 24
Volume Analysis, 2008−13 25
Company and Brand
Share Analysis 27
Distribution Analysis 31
Expenditure & consumption
per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
Mars, Inc. 36
Nestlé SA 38
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 41
Value
Analysis, 2003−08 41
Value Analysis, 2008−13 42
Value
Analysis, US$ 2003−08 44
Value Analysis, US$ 2008−13 44
Volume Analysis, 2003−08 46
Volume Analysis, 2008−13 47
Company and Brand Share Analysis 49
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 58
Value Analysis, 2003−08 58
Value Analysis, 2008−13
59
Value Analysis, US$ 2003−08 60
Value Analysis, US$
2008−13 60
Volume Analysis, 2003−08 61
Volume Analysis,
2008−13 62
Company and Brand Share Analysis 63
Distribution
Analysis 65
Expenditure & consumption per capita 67
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 70
Value Analysis, 2003−08 70
Value Analysis, 2008−13 71
Value Analysis, US$ 2003−08 73
Value Analysis, US$ 2008−13 73
Volume Analysis, 2003−08 75
Volume Analysis, 2008−13 76
Company and Brand Share Analysis 78
Distribution Analysis 81
Expenditure & consumption per capita 83
Chapter 8 COUNTRY COMPARISON 86
Value 86
Volume 91
Market Share
96
Chapter 9 NORWAY SOCIOECONOMIC PROFILE 97
Country Overview 97
Key Facts 98
Political Overview 100
Economic Overview 101
Chapter
10 NORWAY MACROECONOMIC PROFILE 102
Macroeconomic Indicators 102
Chapter 11 RESEARCH METHODOLOGY 107
Methodology overview 107
Secondary
research 108
Market modeling 109
Primary research 110
Data
finalization 111
Ongoing research 111
Chapter 12 APPENDIX 112
Future readings 112
How to contact experts in your industry 112
Disclaimer 112
LIST OF FIGURES
Figure 1: Norway dog care value
and value forecast, 2003−13 (NOK m, nominal prices) 21
Figure 2:
Norway dog care category growth comparison, by value, 2003−13 23
Figure 3: Norway dog care volume and volume forecast, 2003−13 (Kg/Units
m) 26
Figure 4: Norway dog care category growth comparison, by volume,
2003−13 26
Figure 5: Norway dog care company share, by value,
2007−08 (%) 29
Figure 6: Norway dog care distribution channels, by
value, 2007−08 (%) 32
Figure 7: Norway dog food value and value
forecast, 2003−13 (NOK m, nominal prices) 43
Figure 8: Norway dog
food category growth comparison, by value, 2003−13 45
Figure 9:
Norway dog food volume and volume forecast, 2003−13 (Kg m) 48
Figure
10: Norway dog food category growth comparison, by volume, 2003−13
48
Figure 11: Norway dog food company share, by value, 2007−08 (%)
51
Figure 12: Norway dog food distribution channels, by value,
2007−08 (%) 54
Figure 13: Norway dog toys value and value forecast,
2003−13 (NOK m, nominal prices) 59
Figure 14: Norway dog toys volume
and volume forecast, 2003−13 (Units m) 62
Figure 15: Norway dog toys
distribution channels, by value, 2007−08 (%) 66
Figure 16: Norway
dog chews & treats value and value forecast, 2003−13 (NOK m, nominal
prices) 72
Figure 17: Norway dog chews & treats category growth
comparison, by value, 2003−13 74
Figure 18: Norway dog chews &
treats volume and volume forecast, 2003−13 (Kg m) 77
Figure 19:
Norway dog chews & treats category growth comparison, by volume, 2003−13
77
Figure 20: Norway dog chews & treats company share, by value,
2007−08 (%) 79
Figure 21: Norway dog chews & treats distribution
channels, by value, 2007−08 (%) 82
Figure 22: Global dog care market
split (value terms, 2008) – Top 5 countries 87
Figure 23: Global dog
care market value, 2003–2008 (Top 5 countries) 90
Figure 24: Global
dog care market split (volume terms, 2008) – Top 5 countries 92
Figure 25: Global dog care market volume, 2003–2008 (Top 5 countries)
95
Figure 26: Map of Norway 99
Figure 27: Annual data review process
108
LIST OF TABLES
Table 1: Dog care category definitions 8
Table 2: Dog care distribution channels 9
Table 3: Norway dog care value,
2003−08 (NOK m, nominal prices) 19
Table 4: Norway dog care value
forecast, 2008−13 (NOK m, nominal prices) 20
Table 5: Norway dog
care value, 2003−08 (US$ m nominal prices) 22
Table 6: Norway dog
care value forecast, 2008−13 (US$ m nominal prices) 22
Table 7:
Norway dog care volume, 2003−08 (Kg/Units m) 24
Table 8: Norway dog
care volume forecast, 2008−13 (Kg/Units m) 25
Table 9: Norway dog
care brand share, by value, 2007−08 (%) 27
Table 10: Norway dog care
value, by brand 2007−08 (NOK m nominal prices) 28
Table 11: Norway
dog care company share by value, 2007−08 (%) 30
Table 12: Norway dog
care value, by company, 2007−08 (NOK m nominal prices) 30
Table 13:
Norway dog care distribution channels, by value, 2007−08 (%) 31
Table 14: Norway dog care value, by distribution channel, 2007−08 (NOK m
nominal prices) 31
Table 15: Norway dog care expenditure per capita,
2003−08 (NOK, nominal prices) 33
Table 16: Norway dog care forecast
expenditure per capita, 2008−13 (NOK, nominal prices) 33
Table 17:
Norway dog care expenditure per capita, 2003−08 (US$ nominal prices)
34
Table 18: Norway dog care forecast expenditure per capita,
2008−13 (US$ nominal prices) 34
Table 19: Norway dog care
consumption per capita, 2003−08 (Kg/Units) 35
Table 20: Norway dog
care forecast consumption per capita, 2008−13 (Kg/Units) 35
Table
21: Mars, Inc. Key Facts 36
Table 22: Nestlé SA Key Facts 38
Table 23: Norway dog food value, 2003−08 (NOK m, nominal prices) 41
Table 24: Norway dog food value forecast, 2008−13 (NOK m, nominal
prices) 42
Table 25: Norway dog food value, 2003−08 (US$ m nominal
prices) 44
Table 26: Norway dog food value forecast, 2008−13 (US$ m
nominal prices) 44
Table 27: Norway dog food volume, 2003−08 (Kg m)
46
Table 28: Norway dog food volume forecast, 2008−13 (Kg m) 47
Table 29: Norway dog food brand share, by value, 2007−08 (%) 49
Table 30: Norway dog food value, by brand 2007−08 (NOK m nominal prices)
50
Table 31: Norway dog food company share by value, 2007−08 (%)
52
Table 32: Norway dog food value, by company, 2007−08 (NOK m
nominal prices) 52
Table 33: Norway dog food distribution channels, by
value, 2007−08 (%) 53
Table 34: Norway dog food value, by
distribution channel, 2007−08 (NOK m nominal prices) 53
Table 35:
Norway dog food expenditure per capita, 2003−08 (NOK, nominal prices)
55
Table 36: Norway dog food forecast expenditure per capita,
2008−13 (NOK, nominal prices) 55
Table 37: Norway dog food
expenditure per capita, 2003−08 (US$ nominal prices) 56
Table 38:
Norway dog food forecast expenditure per capita, 2008−13 (US$ nominal
prices) 56
Table 39: Norway dog food consumption per capita, 2003−08
(Kg) 57
Table 40: Norway dog food forecast consumption per capita,
2008−13 (Kg) 57
Table 41: Norway dog toys value, 2003−08 (NOK
m, nominal prices) 58
Table 42: Norway dog toys value forecast,
2008−13 (NOK m, nominal prices) 59
Table 43: Norway dog toys value,
2003−08 (US$ m nominal prices) 60
Table 44: Norway dog toys value
forecast, 2008−13 (US$ m nominal prices) 60
Table 45: Norway dog
toys volume, 2003−08 (Units m) 61
Table 46: Norway dog toys volume
forecast, 2008−13 (Units m) 62
Table 47: Norway dog toys brand
share, by value, 2007−08 (%) 63
Table 48: Norway dog toys value, by
brand 2007−08 (NOK m nominal prices) 63
Table 49: Norway dog toys
company share by value, 2007−08 (%) 64
Table 50: Norway dog toys
value, by company, 2007−08 (NOK m nominal prices) 64
Table 51:
Norway dog toys distribution channels, by value, 2007−08 (%) 65
Table 52: Norway dog toys value, by distribution channel, 2007−08 (NOK m
nominal prices) 65
Table 53: Norway dog toys expenditure per capita,
2003−08 (NOK, nominal prices) 67
Table 54: Norway dog toys forecast
expenditure per capita, 2008−13 (NOK, nominal prices) 67
Table 55:
Norway dog toys expenditure per capita, 2003−08 (US$ nominal prices)
68
Table 56: Norway dog toys forecast expenditure per capita,
2008−13 (US$ nominal prices) 68
Table 57: Norway dog toys
consumption per capita, 2003−08 (Units) 69
Table 58: Norway dog toys
forecast consumption per capita, 2008−13 (Units) 69
Table 59: Norway
dog chews & treats value, 2003−08 (NOK m, nominal prices) 70
Table
60: Norway dog chews & treats value forecast, 2008−13 (NOK m, nominal
prices) 71
Table 61: Norway dog chews & treats value, 2003−08 (US$ m
nominal prices) 73
Table 62: Norway dog chews & treats value forecast,
2008−13 (US$ m nominal prices) 73
Table 63: Norway dog chews &
treats volume, 2003−08 (Kg m) 75
Table 64: Norway dog chews & treats
volume forecast, 2008−13 (Kg m) 76
Table 65: Norway dog chews &
treats brand share, by value, 2007−08 (%) 78
Table 66: Norway dog
chews & treats value, by brand 2007−08 (NOK m nominal prices) 78
Table 67: Norway dog chews & treats company share by value, 2007−08 (%)
80
Table 68: Norway dog chews & treats value, by company, 2007−08
(NOK m nominal prices) 80
Table 69: Norway dog chews & treats distribution
channels, by value, 2007−08 (%) 81
Table 70: Norway dog chews &
treats value, by distribution channel, 2007−08 (NOK m nominal prices)
81
Table 71: Norway dog chews & treats expenditure per capita,
2003−08 (NOK, nominal prices) 83
Table 72: Norway dog chews & treats
forecast expenditure per capita, 2008−13 (NOK, nominal prices) 83
Table 73: Norway dog chews & treats expenditure per capita, 2003−08 (US$
nominal prices) 84
Table 74: Norway dog chews & treats forecast
expenditure per capita, 2008−13 (US$ nominal prices) 84
Table 75:
Norway dog chews & treats consumption per capita, 2003−08 (Kg) 85
Table 76: Norway dog chews & treats forecast consumption per capita,
2008−13 (Kg) 85
Table 77: Global dog care market value, 2008 86
Table 78: Global dog care market split (value terms (US$ m), 2008) – Top
5 countries 89
Table 79: Global dog care market volume, 2008 91
Table
80: Global dog care market split (volume terms, 2008) – Top 5 countries
94
Table 81: Leading players - Top 5 countries 96
Table 82: Norway Key
Facts 98
Table 83: Norway population, by age group, 2003−08
(millions) 102
Table 84: Norway population forecast, by age group,
2008−13 (millions) 103
Table 85: Norway population, by gender,
2003−08 (millions) 103
Table 86: Norway population forecast, by
gender, 2008−13 (millions) 104
Table 87: Norway nominal GDP,
2003−08 (NOK bn, nominal prices) 104
Table 88: Norway nominal GDP
forecast, 2008−13 (NOK bn, nominal prices) 104
Table 89: Norway real
GDP, 2003−08 (NOK bn, 2000 prices) 105
Table 90: Norway real GDP
forecast, 2008−13 (NOK bn, 2000 prices) 105
Table 91: Norway real
GDP, 2003−08 (US$ bn, 2000 prices) 105
Table 92: Norway real GDP
forecast, 2008−13 (US$ bn, 2000 prices) 106
Table 93: Norway
consumer price index, 2003−08 (2000=100) 106
Table 94: Norway
consumer price index, 2008−13 (2000=100) 106
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