Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 25
Volume Analysis, 2008−13 26
Company and Brand
Share Analysis 28
Distribution Analysis 32
Expenditure & consumption
per capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Mars, Inc. 37
Nestlé SA 39
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 42
Value
Analysis, 2003−08 42
Value Analysis, 2008−13 43
Value
Analysis, US$ 2003−08 45
Value Analysis, US$ 2008−13 45
Volume Analysis, 2003−08 47
Volume Analysis, 2008−13 48
Company and Brand Share Analysis 50
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 58
Value Analysis, 2003−08 58
Value Analysis, 2008−13
59
Value Analysis, US$ 2003−08 60
Value Analysis, US$
2008−13 60
Volume Analysis, 2003−08 61
Volume Analysis,
2008−13 62
Company and Brand Share Analysis 63
Distribution
Analysis 66
Expenditure & consumption per capita 68
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 71
Value Analysis, 2003−08 71
Value Analysis, 2008−13 72
Value Analysis, US$ 2003−08 74
Value Analysis, US$ 2008−13 74
Volume Analysis, 2003−08 76
Volume Analysis, 2008−13 77
Company and Brand Share Analysis 79
Distribution Analysis 82
Expenditure & consumption per capita 84
Chapter 8 COUNTRY COMPARISON 87
Value 87
Volume 92
Market Share
97
Chapter 9 NEW PRODUCT DEVELOPMENT 98
Product launches over time
98
Recent product launches 99
Chapter 10 POLAND SOCIOECONOMIC PROFILE
100
Country Overview 100
Key Facts 101
Political Overview 102
Economic Overview 102
Chapter 11 POLAND MACROECONOMIC PROFILE 103
Macroeconomic Indicators 103
Chapter 12 RESEARCH METHODOLOGY 108
Methodology overview 108
Secondary research 109
Market modeling
110
Primary research 111
Data finalization 112
Ongoing research
112
Chapter 13 APPENDIX 113
Future readings 113
How to contact
experts in your industry 113
Disclaimer 113
LIST OF FIGURES
Figure 1: Poland dog care value and value forecast, 2003−13 (PLN m,
nominal prices) 22
Figure 2: Poland dog care category growth comparison,
by value, 2003−13 24
Figure 3: Poland dog care volume and volume
forecast, 2003−13 (Kg/Units m) 27
Figure 4: Poland dog care category
growth comparison, by volume, 2003−13 27
Figure 5: Poland dog care
company share, by value, 2007−08 (%) 30
Figure 6: Poland dog care
distribution channels, by value, 2007−08 (%) 33
Figure 7: Poland dog
food value and value forecast, 2003−13 (PLN m, nominal prices) 44
Figure 8: Poland dog food category growth comparison, by value, 2003−13
46
Figure 9: Poland dog food volume and volume forecast, 2003−13 (Kg
m) 49
Figure 10: Poland dog food category growth comparison, by volume,
2003−13 49
Figure 11: Poland dog food company share, by value,
2007−08 (%) 51
Figure 12: Poland dog food distribution channels, by
value, 2007−08 (%) 54
Figure 13: Poland dog toys value and value
forecast, 2003−13 (PLN m, nominal prices) 59
Figure 14: Poland dog
toys volume and volume forecast, 2003−13 (Units m) 62
Figure 15:
Poland dog toys company share, by value, 2007−08 (%) 64
Figure 16:
Poland dog toys distribution channels, by value, 2007−08 (%) 67
Figure 17: Poland dog chews & treats value and value forecast, 2003−13
(PLN m, nominal prices) 73
Figure 18: Poland dog chews & treats category
growth comparison, by value, 2003−13 75
Figure 19: Poland dog chews
& treats volume and volume forecast, 2003−13 (Kg m) 78
Figure 20:
Poland dog chews & treats category growth comparison, by volume, 2003−13
78
Figure 21: Poland dog chews & treats company share, by value,
2007−08 (%) 80
Figure 22: Poland dog chews & treats distribution
channels, by value, 2007−08 (%) 83
Figure 23: Global dog care market
split (value terms, 2008) – Top 5 countries 88
Figure 24: Global dog
care market value, 2003–2008 (Top 5 countries) 91
Figure 25: Global
dog care market split (volume terms, 2008) – Top 5 countries 93
Figure 26: Global dog care market volume, 2003–2008 (Top 5 countries)
96
Figure 27: Map of Poland 101
Figure 28: Annual data review process
109
LIST OF TABLES
Table 1: Dog care category definitions 8
Table 2: Dog care distribution channels 9
Table 3: Poland dog care value,
2003−08 (PLN m, nominal prices) 20
Table 4: Poland dog care value
forecast, 2008−13 (PLN m, nominal prices) 21
Table 5: Poland dog
care value, 2003−08 (US$ m nominal prices) 23
Table 6: Poland dog
care value forecast, 2008−13 (US$ m nominal prices) 23
Table 7:
Poland dog care volume, 2003−08 (Kg/Units m) 25
Table 8: Poland dog
care volume forecast, 2008−13 (Kg/Units m) 26
Table 9: Poland dog
care brand share, by value, 2007−08 (%) 28
Table 10: Poland dog care
value, by brand 2007−08 (PLN m nominal prices) 29
Table 11: Poland
dog care company share by value, 2007−08 (%) 31
Table 12: Poland dog
care value, by company, 2007−08 (PLN m nominal prices) 31
Table 13:
Poland dog care distribution channels, by value, 2007−08 (%) 32
Table 14: Poland dog care value, by distribution channel, 2007−08 (PLN m
nominal prices) 32
Table 15: Poland dog care expenditure per capita,
2003−08 (PLN, nominal prices) 34
Table 16: Poland dog care forecast
expenditure per capita, 2008−13 (PLN, nominal prices) 34
Table 17:
Poland dog care expenditure per capita, 2003−08 (US$ nominal prices)
35
Table 18: Poland dog care forecast expenditure per capita,
2008−13 (US$ nominal prices) 35
Table 19: Poland dog care
consumption per capita, 2003−08 (Kg/Units) 36
Table 20: Poland dog
care forecast consumption per capita, 2008−13 (Kg/Units) 36
Table
21: Mars, Inc. Key Facts 37
Table 22: Nestlé SA Key Facts 39
Table 23: Poland dog food value, 2003−08 (PLN m, nominal prices) 42
Table 24: Poland dog food value forecast, 2008−13 (PLN m, nominal
prices) 43
Table 25: Poland dog food value, 2003−08 (US$ m nominal
prices) 45
Table 26: Poland dog food value forecast, 2008−13 (US$ m
nominal prices) 45
Table 27: Poland dog food volume, 2003−08 (Kg m)
47
Table 28: Poland dog food volume forecast, 2008−13 (Kg m) 48
Table 29: Poland dog food brand share, by value, 2007−08 (%) 50
Table 30: Poland dog food value, by brand 2007−08 (PLN m nominal prices)
50
Table 31: Poland dog food company share by value, 2007−08 (%)
52
Table 32: Poland dog food value, by company, 2007−08 (PLN m
nominal prices) 52
Table 33: Poland dog food distribution channels, by
value, 2007−08 (%) 53
Table 34: Poland dog food value, by
distribution channel, 2007−08 (PLN m nominal prices) 53
Table 35:
Poland dog food expenditure per capita, 2003−08 (PLN, nominal prices)
55
Table 36: Poland dog food forecast expenditure per capita,
2008−13 (PLN, nominal prices) 55
Table 37: Poland dog food
expenditure per capita, 2003−08 (US$ nominal prices) 56
Table 38:
Poland dog food forecast expenditure per capita, 2008−13 (US$ nominal
prices) 56
Table 39: Poland dog food consumption per capita, 2003−08
(Kg) 57
Table 40: Poland dog food forecast consumption per capita,
2008−13 (Kg) 57
Table 41: Poland dog toys value, 2003−08 (PLN
m, nominal prices) 58
Table 42: Poland dog toys value forecast,
2008−13 (PLN m, nominal prices) 59
Table 43: Poland dog toys value,
2003−08 (US$ m nominal prices) 60
Table 44: Poland dog toys value
forecast, 2008−13 (US$ m nominal prices) 60
Table 45: Poland dog
toys volume, 2003−08 (Units m) 61
Table 46: Poland dog toys volume
forecast, 2008−13 (Units m) 62
Table 47: Poland dog toys brand
share, by value, 2007−08 (%) 63
Table 48: Poland dog toys value, by
brand 2007−08 (PLN m nominal prices) 63
Table 49: Poland dog toys
company share by value, 2007−08 (%) 65
Table 50: Poland dog toys
value, by company, 2007−08 (PLN m nominal prices) 65
Table 51:
Poland dog toys distribution channels, by value, 2007−08 (%) 66
Table 52: Poland dog toys value, by distribution channel, 2007−08 (PLN m
nominal prices) 66
Table 53: Poland dog toys expenditure per capita,
2003−08 (PLN, nominal prices) 68
Table 54: Poland dog toys forecast
expenditure per capita, 2008−13 (PLN, nominal prices) 68
Table 55:
Poland dog toys expenditure per capita, 2003−08 (US$ nominal prices)
69
Table 56: Poland dog toys forecast expenditure per capita,
2008−13 (US$ nominal prices) 69
Table 57: Poland dog toys
consumption per capita, 2003−08 (Units) 70
Table 58: Poland dog toys
forecast consumption per capita, 2008−13 (Units) 70
Table 59: Poland
dog chews & treats value, 2003−08 (PLN m, nominal prices) 71
Table
60: Poland dog chews & treats value forecast, 2008−13 (PLN m, nominal
prices) 72
Table 61: Poland dog chews & treats value, 2003−08 (US$ m
nominal prices) 74
Table 62: Poland dog chews & treats value forecast,
2008−13 (US$ m nominal prices) 74
Table 63: Poland dog chews &
treats volume, 2003−08 (Kg m) 76
Table 64: Poland dog chews & treats
volume forecast, 2008−13 (Kg m) 77
Table 65: Poland dog chews &
treats brand share, by value, 2007−08 (%) 79
Table 66: Poland dog
chews & treats value, by brand 2007−08 (PLN m nominal prices) 79
Table 67: Poland dog chews & treats company share by value, 2007−08 (%)
81
Table 68: Poland dog chews & treats value, by company, 2007−08
(PLN m nominal prices) 81
Table 69: Poland dog chews & treats distribution
channels, by value, 2007−08 (%) 82
Table 70: Poland dog chews &
treats value, by distribution channel, 2007−08 (PLN m nominal prices)
82
Table 71: Poland dog chews & treats expenditure per capita,
2003−08 (PLN, nominal prices) 84
Table 72: Poland dog chews & treats
forecast expenditure per capita, 2008−13 (PLN, nominal prices) 84
Table 73: Poland dog chews & treats expenditure per capita, 2003−08 (US$
nominal prices) 85
Table 74: Poland dog chews & treats forecast
expenditure per capita, 2008−13 (US$ nominal prices) 85
Table 75:
Poland dog chews & treats consumption per capita, 2003−08 (Kg) 86
Table 76: Poland dog chews & treats forecast consumption per capita,
2008−13 (Kg) 86
Table 77: Global dog care market value, 2008 87
Table 78: Global dog care market split (value terms (US$ m), 2008) – Top
5 countries 90
Table 79: Global dog care market volume, 2008 92
Table
80: Global dog care market split (volume terms, 2008) – Top 5 countries
95
Table 81: Leading players - Top 5 countries 97
Table 82: Poland dog
care new product launches reports, by company, 2008 98
Table 83: Poland
dog care new product launches SKUs, by company, 2008 98
Table 84: Poland
dog care new product launches (reports), by flavor and fragrances, 2008 98
Table 85: Poland dog care new product launches (reports), by Ingredients, 2008
99
Table 86: Poland dog care new product launches (reports), by Package
tags or Claims, 2008 99
Table 87: Poland dog care new product launches
(reports) - Recent 5 launches (2008) 99
Table 88: Poland Key Facts 101
Table 89: Poland population, by age group, 2003−08 (millions) 103
Table 90: Poland population forecast, by age group, 2008−13 (millions)
104
Table 91: Poland population, by gender, 2003−08 (millions)
104
Table 92: Poland population forecast, by gender, 2008−13
(millions) 105
Table 93: Poland nominal GDP, 2003−08 (PLN bn,
nominal prices) 105
Table 94: Poland nominal GDP forecast, 2008−13
(PLN bn, nominal prices) 105
Table 95: Poland real GDP, 2003−08 (PLN
bn, 2000 prices) 106
Table 96: Poland real GDP forecast, 2008−13
(PLN bn, 2000 prices) 106
Table 97: Poland real GDP, 2003−08 (US$
bn, 2000 prices) 106
Table 98: Poland real GDP forecast, 2008−13
(US$ bn, 2000 prices) 107
Table 99: Poland consumer price index,
2003−08 (2000=100) 107
Table 100: Poland consumer price index,
2008−13 (2000=100) 107
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