Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 25
Volume Analysis, 2008−13 26
Company and Brand
Share Analysis 28
Distribution Analysis 31
Expenditure & consumption
per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
Mars, Inc. 36
Nestlé SA 38
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 41
Value
Analysis, 2003−08 41
Value Analysis, 2008−13 42
Value
Analysis, US$ 2003−08 44
Value Analysis, US$ 2008−13 44
Volume Analysis, 2003−08 46
Volume Analysis, 2008−13 47
Company and Brand Share Analysis 49
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 57
Value Analysis, 2003−08 57
Value Analysis, 2008−13
58
Value Analysis, US$ 2003−08 59
Value Analysis, US$
2008−13 59
Volume Analysis, 2003−08 60
Volume Analysis,
2008−13 61
Company and Brand Share Analysis 62
Distribution
Analysis 64
Expenditure & consumption per capita 66
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 69
Value Analysis, 2003−08 69
Value Analysis, 2008−13 70
Value Analysis, US$ 2003−08 72
Value Analysis, US$ 2008−13 72
Volume Analysis, 2003−08 74
Volume Analysis, 2008−13 75
Company and Brand Share Analysis 77
Distribution Analysis 80
Expenditure & consumption per capita 82
Chapter 8 COUNTRY COMPARISON 85
Value 85
Volume 90
Market Share
95
Chapter 9 NEW PRODUCT DEVELOPMENT 96
Product launches over time
96
Recent product launches 98
Chapter 10 PORTUGAL SOCIOECONOMIC
PROFILE 99
Country Overview 99
Key Facts 100
Political Overview
102
Economic Overview 102
Chapter 11 PORTUGAL MACROECONOMIC PROFILE
103
Macroeconomic Indicators 103
Chapter 12 RESEARCH METHODOLOGY
108
Methodology overview 108
Secondary research 109
Market
modeling 110
Primary research 111
Data finalization 112
Ongoing
research 112
Chapter 13 APPENDIX 113
Future readings 113
How to
contact experts in your industry 113
Disclaimer 113
LIST OF
FIGURES
Figure 1: Portugal dog care value and value forecast,
2003−13 (€ m, nominal prices) 22
Figure 2: Portugal dog care
category growth comparison, by value, 2003−13 24
Figure 3: Portugal
dog care volume and volume forecast, 2003−13 (Kg/Units m) 27
Figure
4: Portugal dog care category growth comparison, by volume, 2003−13
27
Figure 5: Portugal dog care company share, by value, 2007−08 (%)
29
Figure 6: Portugal dog care distribution channels, by value,
2007−08 (%) 32
Figure 7: Portugal dog food value and value forecast,
2003−13 (€ m, nominal prices) 43
Figure 8: Portugal dog food
category growth comparison, by value, 2003−13 45
Figure 9: Portugal
dog food volume and volume forecast, 2003−13 (Kg m) 48
Figure 10:
Portugal dog food category growth comparison, by volume, 2003−13 48
Figure 11: Portugal dog food company share, by value, 2007−08 (%) 50
Figure 12: Portugal dog food distribution channels, by value, 2007−08
(%) 53
Figure 13: Portugal dog toys value and value forecast,
2003−13 (€ m, nominal prices) 58
Figure 14: Portugal dog toys
volume and volume forecast, 2003−13 (Units m) 61
Figure 15: Portugal
dog toys distribution channels, by value, 2007−08 (%) 65
Figure 16:
Portugal dog chews & treats value and value forecast, 2003−13 (€
m, nominal prices) 71
Figure 17: Portugal dog chews & treats category
growth comparison, by value, 2003−13 73
Figure 18: Portugal dog
chews & treats volume and volume forecast, 2003−13 (Kg m) 76
Figure
19: Portugal dog chews & treats category growth comparison, by volume,
2003−13 76
Figure 20: Portugal dog chews & treats company share, by
value, 2007−08 (%) 78
Figure 21: Portugal dog chews & treats
distribution channels, by value, 2007−08 (%) 81
Figure 22: Global
dog care market split (value terms, 2008) – Top 5 countries 86
Figure 23: Global dog care market value, 2003–2008 (Top 5 countries)
89
Figure 24: Global dog care market split (volume terms, 2008) –
Top 5 countries 91
Figure 25: Global dog care market volume,
2003–2008 (Top 5 countries) 94
Figure 26: Map of Portugal 101
Figure 27: Annual data review process 109
LIST OF TABLES
Table 1:
Dog care category definitions 8
Table 2: Dog care distribution channels
9
Table 3: Portugal dog care value, 2003−08 (€ m, nominal
prices) 20
Table 4: Portugal dog care value forecast, 2008−13
(€ m, nominal prices) 21
Table 5: Portugal dog care value,
2003−08 (US$ m nominal prices) 23
Table 6: Portugal dog care value
forecast, 2008−13 (US$ m nominal prices) 23
Table 7: Portugal dog
care volume, 2003−08 (Kg/Units m) 25
Table 8: Portugal dog care
volume forecast, 2008−13 (Kg/Units m) 26
Table 9: Portugal dog care
brand share, by value, 2007−08 (%) 28
Table 10: Portugal dog care
value, by brand 2007−08 (€ m nominal prices) 28
Table 11:
Portugal dog care company share by value, 2007−08 (%) 30
Table 12:
Portugal dog care value, by company, 2007−08 (€ m nominal prices)
30
Table 13: Portugal dog care distribution channels, by value,
2007−08 (%) 31
Table 14: Portugal dog care value, by distribution
channel, 2007−08 (€ m nominal prices) 31
Table 15: Portugal
dog care expenditure per capita, 2003−08 (€, nominal prices)
33
Table 16: Portugal dog care forecast expenditure per capita,
2008−13 (€, nominal prices) 33
Table 17: Portugal dog care
expenditure per capita, 2003−08 (US$ nominal prices) 34
Table 18:
Portugal dog care forecast expenditure per capita, 2008−13 (US$ nominal
prices) 34
Table 19: Portugal dog care consumption per capita,
2003−08 (Kg/Units) 35
Table 20: Portugal dog care forecast
consumption per capita, 2008−13 (Kg/Units) 35
Table 21: Mars, Inc.
Key Facts 36
Table 22: Nestlé SA Key Facts 38
Table 23: Portugal
dog food value, 2003−08 (€ m, nominal prices) 41
Table 24:
Portugal dog food value forecast, 2008−13 (€ m, nominal prices)
42
Table 25: Portugal dog food value, 2003−08 (US$ m nominal prices)
44
Table 26: Portugal dog food value forecast, 2008−13 (US$ m
nominal prices) 44
Table 27: Portugal dog food volume, 2003−08 (Kg
m) 46
Table 28: Portugal dog food volume forecast, 2008−13 (Kg m)
47
Table 29: Portugal dog food brand share, by value, 2007−08 (%)
49
Table 30: Portugal dog food value, by brand 2007−08 (€ m
nominal prices) 49
Table 31: Portugal dog food company share by value,
2007−08 (%) 51
Table 32: Portugal dog food value, by company,
2007−08 (€ m nominal prices) 51
Table 33: Portugal dog food
distribution channels, by value, 2007−08 (%) 52
Table 34: Portugal
dog food value, by distribution channel, 2007−08 (€ m nominal
prices) 52
Table 35: Portugal dog food expenditure per capita,
2003−08 (€, nominal prices) 54
Table 36: Portugal dog food
forecast expenditure per capita, 2008−13 (€, nominal prices)
54
Table 37: Portugal dog food expenditure per capita, 2003−08 (US$
nominal prices) 55
Table 38: Portugal dog food forecast expenditure per
capita, 2008−13 (US$ nominal prices) 55
Table 39: Portugal dog food
consumption per capita, 2003−08 (Kg) 56
Table 40: Portugal dog food
forecast consumption per capita, 2008−13 (Kg) 56
Table 41: Portugal
dog toys value, 2003−08 (€ m, nominal prices) 57
Table 42:
Portugal dog toys value forecast, 2008−13 (€ m, nominal prices)
58
Table 43: Portugal dog toys value, 2003−08 (US$ m nominal prices)
59
Table 44: Portugal dog toys value forecast, 2008−13 (US$ m
nominal prices) 59
Table 45: Portugal dog toys volume, 2003−08
(Units m) 60
Table 46: Portugal dog toys volume forecast, 2008−13
(Units m) 61
Table 47: Portugal dog toys brand share, by value,
2007−08 (%) 62
Table 48: Portugal dog toys value, by brand
2007−08 (€ m nominal prices) 62
Table 49: Portugal dog toys
company share by value, 2007−08 (%) 63
Table 50: Portugal dog toys
value, by company, 2007−08 (€ m nominal prices) 63
Table 51:
Portugal dog toys distribution channels, by value, 2007−08 (%) 64
Table 52: Portugal dog toys value, by distribution channel, 2007−08
(€ m nominal prices) 64
Table 53: Portugal dog toys expenditure per
capita, 2003−08 (€, nominal prices) 66
Table 54: Portugal dog
toys forecast expenditure per capita, 2008−13 (€, nominal prices)
66
Table 55: Portugal dog toys expenditure per capita, 2003−08 (US$
nominal prices) 67
Table 56: Portugal dog toys forecast expenditure per
capita, 2008−13 (US$ nominal prices) 67
Table 57: Portugal dog toys
consumption per capita, 2003−08 (Units) 68
Table 58: Portugal dog
toys forecast consumption per capita, 2008−13 (Units) 68
Table 59:
Portugal dog chews & treats value, 2003−08 (€ m, nominal prices)
69
Table 60: Portugal dog chews & treats value forecast, 2008−13
(€ m, nominal prices) 70
Table 61: Portugal dog chews & treats
value, 2003−08 (US$ m nominal prices) 72
Table 62: Portugal dog
chews & treats value forecast, 2008−13 (US$ m nominal prices) 72
Table 63: Portugal dog chews & treats volume, 2003−08 (Kg m) 74
Table 64: Portugal dog chews & treats volume forecast, 2008−13 (Kg m)
75
Table 65: Portugal dog chews & treats brand share, by value,
2007−08 (%) 77
Table 66: Portugal dog chews & treats value, by brand
2007−08 (€ m nominal prices) 77
Table 67: Portugal dog chews &
treats company share by value, 2007−08 (%) 79
Table 68: Portugal dog
chews & treats value, by company, 2007−08 (€ m nominal prices)
79
Table 69: Portugal dog chews & treats distribution channels, by value,
2007−08 (%) 80
Table 70: Portugal dog chews & treats value, by
distribution channel, 2007−08 (€ m nominal prices) 80
Table
71: Portugal dog chews & treats expenditure per capita, 2003−08
(€, nominal prices) 82
Table 72: Portugal dog chews & treats
forecast expenditure per capita, 2008−13 (€, nominal prices)
82
Table 73: Portugal dog chews & treats expenditure per capita,
2003−08 (US$ nominal prices) 83
Table 74: Portugal dog chews &
treats forecast expenditure per capita, 2008−13 (US$ nominal prices)
83
Table 75: Portugal dog chews & treats consumption per capita,
2003−08 (Kg) 84
Table 76: Portugal dog chews & treats forecast
consumption per capita, 2008−13 (Kg) 84
Table 77: Global dog care
market value, 2008 85
Table 78: Global dog care market split (value terms
(US$ m), 2008) – Top 5 countries 88
Table 79: Global dog care market
volume, 2008 90
Table 80: Global dog care market split (volume terms,
2008) – Top 5 countries 93
Table 81: Leading players - Top 5
countries 95
Table 82: Portugal dog care new product launches reports, by
company (Top 5 companies), 2008 96
Table 83: Portugal dog care new product
launches SKUs, by company (Top 5 companies), 2008 96
Table 84: Portugal
dog care new product launches (reports), by flavor and fragrances, 2008 97
Table 85: Portugal dog care new product launches (reports), by Ingredients
(Top 10 Ingredients), 2008 97
Table 86: Portugal dog care new product
launches (reports), by Package tags or Claims, 2008 98
Table 87: Portugal
dog care new product launches (reports) - Recent 5 launches (2008) 98
Table 88: Portugal Key Facts 100
Table 89: Portugal population, by age
group, 2003−08 (millions) 103
Table 90: Portugal population
forecast, by age group, 2008−13 (millions) 104
Table 91: Portugal
population, by gender, 2003−08 (millions) 104
Table 92: Portugal
population forecast, by gender, 2008−13 (millions) 105
Table 93:
Portugal nominal GDP, 2003−08 (€ bn, nominal prices) 105
Table
94: Portugal nominal GDP forecast, 2008−13 (€ bn, nominal prices)
105
Table 95: Portugal real GDP, 2003−08 (€ bn, 2000 prices)
106
Table 96: Portugal real GDP forecast, 2008−13 (€ bn, 2000
prices) 106
Table 97: Portugal real GDP, 2003−08 (US$ bn, 2000
prices) 106
Table 98: Portugal real GDP forecast, 2008−13 (US$ bn,
2000 prices) 107
Table 99: Portugal consumer price index, 2003−08
(2000=100) 107
Table 100: Portugal consumer price index, 2008−13
(2000=100) 107
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