Dog care in South Africa to 2013

Table of Contents

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Dog care 2
Summary category level - Dog food 3
Summary category level - Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$ 2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis, 2003−08 25
Volume Analysis, 2008−13 26
Company and Brand Share Analysis 28
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Nestlé SA 38
Mars, Inc. 41
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 43
Value Analysis, 2003−08 43
Value Analysis, 2008−13 44
Value Analysis, US$ 2003−08 46
Value Analysis, US$ 2008−13 46
Volume Analysis, 2003−08 48
Volume Analysis, 2008−13 49
Company and Brand Share Analysis 51
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - DOG TOYS 61
Value Analysis, 2003−08 61
Value Analysis, 2008−13 62
Value Analysis, US$ 2003−08 63
Value Analysis, US$ 2008−13 63
Volume Analysis, 2003−08 64
Volume Analysis, 2008−13 65
Company and Brand Share Analysis 66
Distribution Analysis 69
Expenditure & consumption per capita 71
Chapter 7 CATEGORY ANALYSIS - DOG CHEWS & TREATS 74
Value Analysis, 2003−08 74
Value Analysis, 2008−13 75
Value Analysis, US$ 2003−08 77
Value Analysis, US$ 2008−13 77
Volume Analysis, 2003−08 79
Volume Analysis, 2008−13 80
Company and Brand Share Analysis 82
Distribution Analysis 85
Expenditure & consumption per capita 87
Chapter 8 COUNTRY COMPARISON 90
Value 90
Volume 95
Market Share 100
Chapter 9 NEW PRODUCT DEVELOPMENT 101
Product launches over time 101
Recent product launches 103
Chapter 10 SOUTH AFRICA SOCIOECONOMIC PROFILE 104
Country Overview 104
Key Facts 105
Political Overview 106
Economic Overview 107
Chapter 11 SOUTH AFRICA MACROECONOMIC PROFILE 108
Macroeconomic Indicators 108
Chapter 12 RESEARCH METHODOLOGY 113
Methodology overview 113
Secondary research 114
Market modeling 115
Primary research 116
Data finalization 117
Ongoing research 117
Chapter 13 APPENDIX 118
Future readings 118
How to contact experts in your industry 118
Disclaimer 118

LIST OF FIGURES
Figure 1: South Africa dog care value and value forecast, 2003−13 (ZAR m, nominal prices) 22
Figure 2: South Africa dog care category growth comparison, by value, 2003−13 24
Figure 3: South Africa dog care volume and volume forecast, 2003−13 (Kg/Units m) 27
Figure 4: South Africa dog care category growth comparison, by volume, 2003−13 27
Figure 5: South Africa dog care company share, by value, 2007−08 (%) 30
Figure 6: South Africa dog care distribution channels, by value, 2007−08 (%) 34
Figure 7: South Africa dog food value and value forecast, 2003−13 (ZAR m, nominal prices) 45
Figure 8: South Africa dog food category growth comparison, by value, 2003−13 47
Figure 9: South Africa dog food volume and volume forecast, 2003−13 (Kg m) 50
Figure 10: South Africa dog food category growth comparison, by volume, 2003−13 50
Figure 11: South Africa dog food company share, by value, 2007−08 (%) 53
Figure 12: South Africa dog food distribution channels, by value, 2007−08 (%) 57
Figure 13: South Africa dog toys value and value forecast, 2003−13 (ZAR m, nominal prices) 62
Figure 14: South Africa dog toys volume and volume forecast, 2003−13 (Units m) 65
Figure 15: South Africa dog toys company share, by value, 2007−08 (%) 67
Figure 16: South Africa dog toys distribution channels, by value, 2007−08 (%) 70
Figure 17: South Africa dog chews & treats value and value forecast, 2003−13 (ZAR m, nominal prices) 76
Figure 18: South Africa dog chews & treats category growth comparison, by value, 2003−13 78
Figure 19: South Africa dog chews & treats volume and volume forecast, 2003−13 (Kg m) 81
Figure 20: South Africa dog chews & treats category growth comparison, by volume, 2003−13 81
Figure 21: South Africa dog chews & treats company share, by value, 2007−08 (%) 83
Figure 22: South Africa dog chews & treats distribution channels, by value, 2007−08 (%) 86
Figure 23: Global dog care market split (value terms, 2008) – Top 5 countries 91
Figure 24: Global dog care market value, 2003–2008 (Top 5 countries) 94
Figure 25: Global dog care market split (volume terms, 2008) – Top 5 countries 96
Figure 26: Global dog care market volume, 2003–2008 (Top 5 countries) 99
Figure 27: Map of South Africa 105
Figure 28: Annual data review process 114

LIST OF TABLES
Table 1: Dog care category definitions 8
Table 2: Dog care distribution channels 9
Table 3: South Africa dog care value, 2003−08 (ZAR m, nominal prices) 20
Table 4: South Africa dog care value forecast, 2008−13 (ZAR m, nominal prices) 21
Table 5: South Africa dog care value, 2003−08 (US$ m nominal prices) 23
Table 6: South Africa dog care value forecast, 2008−13 (US$ m nominal prices) 23
Table 7: South Africa dog care volume, 2003−08 (Kg/Units m) 25
Table 8: South Africa dog care volume forecast, 2008−13 (Kg/Units m) 26
Table 9: South Africa dog care brand share, by value, 2007−08 (%) 28
Table 10: South Africa dog care value, by brand 2007−08 (ZAR m nominal prices) 29
Table 11: South Africa dog care company share by value, 2007−08 (%) 31
Table 12: South Africa dog care value, by company, 2007−08 (ZAR m nominal prices) 32
Table 13: South Africa dog care distribution channels, by value, 2007−08 (%) 33
Table 14: South Africa dog care value, by distribution channel, 2007−08 (ZAR m nominal prices) 33
Table 15: South Africa dog care expenditure per capita, 2003−08 (ZAR, nominal prices) 35
Table 16: South Africa dog care forecast expenditure per capita, 2008−13 (ZAR, nominal prices) 35
Table 17: South Africa dog care expenditure per capita, 2003−08 (US$ nominal prices) 36
Table 18: South Africa dog care forecast expenditure per capita, 2008−13 (US$ nominal prices) 36
Table 19: South Africa dog care consumption per capita, 2003−08 (Kg/Units) 37
Table 20: South Africa dog care forecast consumption per capita, 2008−13 (Kg/Units) 37
Table 21: Nestlé SA Key Facts 38
Table 22: Mars, Inc. Key Facts 41
Table 23: South Africa dog food value, 2003−08 (ZAR m, nominal prices) 43
Table 24: South Africa dog food value forecast, 2008−13 (ZAR m, nominal prices) 44
Table 25: South Africa dog food value, 2003−08 (US$ m nominal prices) 46
Table 26: South Africa dog food value forecast, 2008−13 (US$ m nominal prices) 46
Table 27: South Africa dog food volume, 2003−08 (Kg m) 48
Table 28: South Africa dog food volume forecast, 2008−13 (Kg m) 49
Table 29: South Africa dog food brand share, by value, 2007−08 (%) 51
Table 30: South Africa dog food value, by brand 2007−08 (ZAR m nominal prices) 52
Table 31: South Africa dog food company share by value, 2007−08 (%) 54
Table 32: South Africa dog food value, by company, 2007−08 (ZAR m nominal prices) 55
Table 33: South Africa dog food distribution channels, by value, 2007−08 (%) 56
Table 34: South Africa dog food value, by distribution channel, 2007−08 (ZAR m nominal prices) 56
Table 35: South Africa dog food expenditure per capita, 2003−08 (ZAR, nominal prices) 58
Table 36: South Africa dog food forecast expenditure per capita, 2008−13 (ZAR, nominal prices) 58
Table 37: South Africa dog food expenditure per capita, 2003−08 (US$ nominal prices) 59
Table 38: South Africa dog food forecast expenditure per capita, 2008−13 (US$ nominal prices) 59
Table 39: South Africa dog food consumption per capita, 2003−08 (Kg) 60
Table 40: South Africa dog food forecast consumption per capita, 2008−13 (Kg) 60
Table 41: South Africa dog toys value, 2003−08 (ZAR m, nominal prices) 61
Table 42: South Africa dog toys value forecast, 2008−13 (ZAR m, nominal prices) 62
Table 43: South Africa dog toys value, 2003−08 (US$ m nominal prices) 63
Table 44: South Africa dog toys value forecast, 2008−13 (US$ m nominal prices) 63
Table 45: South Africa dog toys volume, 2003−08 (Units m) 64
Table 46: South Africa dog toys volume forecast, 2008−13 (Units m) 65
Table 47: South Africa dog toys brand share, by value, 2007−08 (%) 66
Table 48: South Africa dog toys value, by brand 2007−08 (ZAR m nominal prices) 66
Table 49: South Africa dog toys company share by value, 2007−08 (%) 68
Table 50: South Africa dog toys value, by company, 2007−08 (ZAR m nominal prices) 68
Table 51: South Africa dog toys distribution channels, by value, 2007−08 (%) 69
Table 52: South Africa dog toys value, by distribution channel, 2007−08 (ZAR m nominal prices) 69
Table 53: South Africa dog toys expenditure per capita, 2003−08 (ZAR, nominal prices) 71
Table 54: South Africa dog toys forecast expenditure per capita, 2008−13 (ZAR, nominal prices) 71
Table 55: South Africa dog toys expenditure per capita, 2003−08 (US$ nominal prices) 72
Table 56: South Africa dog toys forecast expenditure per capita, 2008−13 (US$ nominal prices) 72
Table 57: South Africa dog toys consumption per capita, 2003−08 (Units) 73
Table 58: South Africa dog toys forecast consumption per capita, 2008−13 (Units) 73
Table 59: South Africa dog chews & treats value, 2003−08 (ZAR m, nominal prices) 74
Table 60: South Africa dog chews & treats value forecast, 2008−13 (ZAR m, nominal prices) 75
Table 61: South Africa dog chews & treats value, 2003−08 (US$ m nominal prices) 77
Table 62: South Africa dog chews & treats value forecast, 2008−13 (US$ m nominal prices) 77
Table 63: South Africa dog chews & treats volume, 2003−08 (Kg m) 79
Table 64: South Africa dog chews & treats volume forecast, 2008−13 (Kg m) 80
Table 65: South Africa dog chews & treats brand share, by value, 2007−08 (%) 82
Table 66: South Africa dog chews & treats value, by brand 2007−08 (ZAR m nominal prices) 82
Table 67: South Africa dog chews & treats company share by value, 2007−08 (%) 84
Table 68: South Africa dog chews & treats value, by company, 2007−08 (ZAR m nominal prices) 84
Table 69: South Africa dog chews & treats distribution channels, by value, 2007−08 (%) 85
Table 70: South Africa dog chews & treats value, by distribution channel, 2007−08 (ZAR m nominal prices) 85
Table 71: South Africa dog chews & treats expenditure per capita, 2003−08 (ZAR, nominal prices) 87
Table 72: South Africa dog chews & treats forecast expenditure per capita, 2008−13 (ZAR, nominal prices) 87
Table 73: South Africa dog chews & treats expenditure per capita, 2003−08 (US$ nominal prices) 88
Table 74: South Africa dog chews & treats forecast expenditure per capita, 2008−13 (US$ nominal prices) 88
Table 75: South Africa dog chews & treats consumption per capita, 2003−08 (Kg) 89
Table 76: South Africa dog chews & treats forecast consumption per capita, 2008−13 (Kg) 89
Table 77: Global dog care market value, 2008 90
Table 78: Global dog care market split (value terms (US$ m), 2008) – Top 5 countries 93
Table 79: Global dog care market volume, 2008 95
Table 80: Global dog care market split (volume terms, 2008) – Top 5 countries 98
Table 81: Leading players - Top 5 countries 100
Table 82: South Africa dog care new product launches reports, by company (Top 5 companies), 2008 101
Table 83: South Africa dog care new product launches SKUs, by company (Top 5 companies), 2008 101
Table 84: South Africa dog care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 102
Table 85: South Africa dog care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 102
Table 86: South Africa dog care new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 103
Table 87: South Africa dog care new product launches (reports) - Recent 5 launches (2008) 103
Table 88: South Africa Key Facts 105
Table 89: South Africa population, by age group, 2003−08 (millions) 108
Table 90: South Africa population forecast, by age group, 2008−13 (millions) 109
Table 91: South Africa population, by gender, 2003−08 (millions) 109
Table 92: South Africa population forecast, by gender, 2008−13 (millions) 110
Table 93: South Africa nominal GDP, 2003−08 (ZAR bn, nominal prices) 110
Table 94: South Africa nominal GDP forecast, 2008−13 (ZAR bn, nominal prices) 110
Table 95: South Africa real GDP, 2003−08 (ZAR bn, 2000 prices) 111
Table 96: South Africa real GDP forecast, 2008−13 (ZAR bn, 2000 prices) 111
Table 97: South Africa real GDP, 2003−08 (US$ bn, 2000 prices) 111
Table 98: South Africa real GDP forecast, 2008−13 (US$ bn, 2000 prices) 112
Table 99: South Africa consumer price index, 2003−08 (2000=100) 112
Table 100: South Africa consumer price index, 2008−13 (2000=100) 112