Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis,
2003−08 19
Value Analysis, 2008−13 20
Value Analysis, US$
2003−08 22
Value Analysis, US$ 2008−13 22
Volume Analysis,
2003−08 24
Volume Analysis, 2008−13 25
Company and Brand
Share Analysis 27
Distribution Analysis 30
Expenditure & consumption
per capita 32
Chapter 4 LEADING COMPANY PROFILES 35
Mars, Inc. 35
Nestlé SA 37
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 40
Value
Analysis, 2003−08 40
Value Analysis, 2008−13 41
Value
Analysis, US$ 2003−08 43
Value Analysis, US$ 2008−13 43
Volume Analysis, 2003−08 45
Volume Analysis, 2008−13 46
Company and Brand Share Analysis 48
Distribution Analysis 51
Expenditure & consumption per capita 53
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 56
Value Analysis, 2003−08 56
Value Analysis, 2008−13
57
Value Analysis, US$ 2003−08 58
Value Analysis, US$
2008−13 58
Volume Analysis, 2003−08 59
Volume Analysis,
2008−13 60
Company and Brand Share Analysis 61
Distribution
Analysis 63
Expenditure & consumption per capita 65
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 68
Value Analysis, 2003−08 68
Value Analysis, 2008−13 69
Value Analysis, US$ 2003−08 71
Value Analysis, US$ 2008−13 71
Volume Analysis, 2003−08 73
Volume Analysis, 2008−13 74
Company and Brand Share Analysis 76
Distribution Analysis 78
Expenditure & consumption per capita 80
Chapter 8 COUNTRY COMPARISON 83
Value 83
Volume 88
Market Share
93
Chapter 9 SWEDEN SOCIOECONOMIC PROFILE 94
Country Overview 94
Key Facts 95
Political Overview 97
Economic Overview 98
Chapter 10
SWEDEN MACROECONOMIC PROFILE 99
Macroeconomic Indicators 99
Chapter 11
RESEARCH METHODOLOGY 104
Methodology overview 104
Secondary research
105
Market modeling 106
Primary research 107
Data finalization
108
Ongoing research 108
Chapter 12 APPENDIX 109
Future readings
109
How to contact experts in your industry 109
Disclaimer 109
LIST OF FIGURES
Figure 1: Sweden dog care value and value forecast,
2003−13 (SEK m, nominal prices) 21
Figure 2: Sweden dog care
category growth comparison, by value, 2003−13 23
Figure 3: Sweden
dog care volume and volume forecast, 2003−13 (Kg/Units m) 26
Figure
4: Sweden dog care category growth comparison, by volume, 2003−13 26
Figure 5: Sweden dog care company share, by value, 2007−08 (%) 28
Figure 6: Sweden dog care distribution channels, by value, 2007−08 (%)
31
Figure 7: Sweden dog food value and value forecast, 2003−13 (SEK
m, nominal prices) 42
Figure 8: Sweden dog food category growth
comparison, by value, 2003−13 44
Figure 9: Sweden dog food volume
and volume forecast, 2003−13 (Kg m) 47
Figure 10: Sweden dog food
category growth comparison, by volume, 2003−13 47
Figure 11: Sweden
dog food company share, by value, 2007−08 (%) 49
Figure 12: Sweden
dog food distribution channels, by value, 2007−08 (%) 52
Figure 13:
Sweden dog toys value and value forecast, 2003−13 (SEK m, nominal
prices) 57
Figure 14: Sweden dog toys volume and volume forecast,
2003−13 (Units m) 60
Figure 15: Sweden dog toys distribution
channels, by value, 2007−08 (%) 64
Figure 16: Sweden dog chews &
treats value and value forecast, 2003−13 (SEK m, nominal prices) 70
Figure 17: Sweden dog chews & treats category growth comparison, by value,
2003−13 72
Figure 18: Sweden dog chews & treats volume and volume
forecast, 2003−13 (Kg m) 75
Figure 19: Sweden dog chews & treats
category growth comparison, by volume, 2003−13 75
Figure 20: Sweden
dog chews & treats distribution channels, by value, 2007−08 (%) 79
Figure 21: Global dog care market split (value terms, 2008) – Top 5
countries 84
Figure 22: Global dog care market value, 2003–2008 (Top
5 countries) 87
Figure 23: Global dog care market split (volume terms,
2008) – Top 5 countries 89
Figure 24: Global dog care market volume,
2003–2008 (Top 5 countries) 92
Figure 25: Map of Sweden 96
Figure 26: Annual data review process 105
LIST OF TABLES
Table 1:
Dog care category definitions 8
Table 2: Dog care distribution channels
9
Table 3: Sweden dog care value, 2003−08 (SEK m, nominal prices)
19
Table 4: Sweden dog care value forecast, 2008−13 (SEK m, nominal
prices) 20
Table 5: Sweden dog care value, 2003−08 (US$ m nominal
prices) 22
Table 6: Sweden dog care value forecast, 2008−13 (US$ m
nominal prices) 22
Table 7: Sweden dog care volume, 2003−08
(Kg/Units m) 24
Table 8: Sweden dog care volume forecast, 2008−13
(Kg/Units m) 25
Table 9: Sweden dog care brand share, by value,
2007−08 (%) 27
Table 10: Sweden dog care value, by brand
2007−08 (SEK m nominal prices) 27
Table 11: Sweden dog care company
share by value, 2007−08 (%) 29
Table 12: Sweden dog care value, by
company, 2007−08 (SEK m nominal prices) 29
Table 13: Sweden dog care
distribution channels, by value, 2007−08 (%) 30
Table 14: Sweden dog
care value, by distribution channel, 2007−08 (SEK m nominal prices)
30
Table 15: Sweden dog care expenditure per capita, 2003−08 (SEK,
nominal prices) 32
Table 16: Sweden dog care forecast expenditure per
capita, 2008−13 (SEK, nominal prices) 32
Table 17: Sweden dog care
expenditure per capita, 2003−08 (US$ nominal prices) 33
Table 18:
Sweden dog care forecast expenditure per capita, 2008−13 (US$ nominal
prices) 33
Table 19: Sweden dog care consumption per capita, 2003−08
(Kg/Units) 34
Table 20: Sweden dog care forecast consumption per capita,
2008−13 (Kg/Units) 34
Table 21: Mars, Inc. Key Facts 35
Table
22: Nestlé SA Key Facts 37
Table 23: Sweden dog food value,
2003−08 (SEK m, nominal prices) 40
Table 24: Sweden dog food value
forecast, 2008−13 (SEK m, nominal prices) 41
Table 25: Sweden dog
food value, 2003−08 (US$ m nominal prices) 43
Table 26: Sweden dog
food value forecast, 2008−13 (US$ m nominal prices) 43
Table 27:
Sweden dog food volume, 2003−08 (Kg m) 45
Table 28: Sweden dog food
volume forecast, 2008−13 (Kg m) 46
Table 29: Sweden dog food brand
share, by value, 2007−08 (%) 48
Table 30: Sweden dog food value, by
brand 2007−08 (SEK m nominal prices) 48
Table 31: Sweden dog food
company share by value, 2007−08 (%) 50
Table 32: Sweden dog food
value, by company, 2007−08 (SEK m nominal prices) 50
Table 33:
Sweden dog food distribution channels, by value, 2007−08 (%) 51
Table 34: Sweden dog food value, by distribution channel, 2007−08 (SEK m
nominal prices) 51
Table 35: Sweden dog food expenditure per capita,
2003−08 (SEK, nominal prices) 53
Table 36: Sweden dog food forecast
expenditure per capita, 2008−13 (SEK, nominal prices) 53
Table 37:
Sweden dog food expenditure per capita, 2003−08 (US$ nominal prices)
54
Table 38: Sweden dog food forecast expenditure per capita,
2008−13 (US$ nominal prices) 54
Table 39: Sweden dog food
consumption per capita, 2003−08 (Kg) 55
Table 40: Sweden dog food
forecast consumption per capita, 2008−13 (Kg) 55
Table 41: Sweden
dog toys value, 2003−08 (SEK m, nominal prices) 56
Table 42: Sweden
dog toys value forecast, 2008−13 (SEK m, nominal prices) 57
Table
43: Sweden dog toys value, 2003−08 (US$ m nominal prices) 58
Table
44: Sweden dog toys value forecast, 2008−13 (US$ m nominal prices)
58
Table 45: Sweden dog toys volume, 2003−08 (Units m) 59
Table
46: Sweden dog toys volume forecast, 2008−13 (Units m) 60
Table 47:
Sweden dog toys brand share, by value, 2007−08 (%) 61
Table 48:
Sweden dog toys value, by brand 2007−08 (SEK m nominal prices) 61
Table 49: Sweden dog toys company share by value, 2007−08 (%) 62
Table 50: Sweden dog toys value, by company, 2007−08 (SEK m nominal
prices) 62
Table 51: Sweden dog toys distribution channels, by value,
2007−08 (%) 63
Table 52: Sweden dog toys value, by distribution
channel, 2007−08 (SEK m nominal prices) 63
Table 53: Sweden dog toys
expenditure per capita, 2003−08 (SEK, nominal prices) 65
Table 54:
Sweden dog toys forecast expenditure per capita, 2008−13 (SEK, nominal
prices) 65
Table 55: Sweden dog toys expenditure per capita, 2003−08
(US$ nominal prices) 66
Table 56: Sweden dog toys forecast expenditure per
capita, 2008−13 (US$ nominal prices) 66
Table 57: Sweden dog toys
consumption per capita, 2003−08 (Units) 67
Table 58: Sweden dog toys
forecast consumption per capita, 2008−13 (Units) 67
Table 59: Sweden
dog chews & treats value, 2003−08 (SEK m, nominal prices) 68
Table
60: Sweden dog chews & treats value forecast, 2008−13 (SEK m, nominal
prices) 69
Table 61: Sweden dog chews & treats value, 2003−08 (US$ m
nominal prices) 71
Table 62: Sweden dog chews & treats value forecast,
2008−13 (US$ m nominal prices) 71
Table 63: Sweden dog chews &
treats volume, 2003−08 (Kg m) 73
Table 64: Sweden dog chews & treats
volume forecast, 2008−13 (Kg m) 74
Table 65: Sweden dog chews &
treats brand share, by value, 2007−08 (%) 76
Table 66: Sweden dog
chews & treats value, by brand 2007−08 (SEK m nominal prices) 76
Table 67: Sweden dog chews & treats company share by value, 2007−08 (%)
77
Table 68: Sweden dog chews & treats value, by company, 2007−08
(SEK m nominal prices) 77
Table 69: Sweden dog chews & treats distribution
channels, by value, 2007−08 (%) 78
Table 70: Sweden dog chews &
treats value, by distribution channel, 2007−08 (SEK m nominal prices)
78
Table 71: Sweden dog chews & treats expenditure per capita,
2003−08 (SEK, nominal prices) 80
Table 72: Sweden dog chews & treats
forecast expenditure per capita, 2008−13 (SEK, nominal prices) 80
Table 73: Sweden dog chews & treats expenditure per capita, 2003−08 (US$
nominal prices) 81
Table 74: Sweden dog chews & treats forecast
expenditure per capita, 2008−13 (US$ nominal prices) 81
Table 75:
Sweden dog chews & treats consumption per capita, 2003−08 (Kg) 82
Table 76: Sweden dog chews & treats forecast consumption per capita,
2008−13 (Kg) 82
Table 77: Global dog care market value, 2008 83
Table 78: Global dog care market split (value terms (US$ m), 2008) – Top
5 countries 86
Table 79: Global dog care market volume, 2008 88
Table
80: Global dog care market split (volume terms, 2008) – Top 5 countries
91
Table 81: Leading players - Top 5 countries 93
Table 82: Sweden Key
Facts 95
Table 83: Sweden population, by age group, 2003−08
(millions) 99
Table 84: Sweden population forecast, by age group,
2008−13 (millions) 100
Table 85: Sweden population, by gender,
2003−08 (millions) 100
Table 86: Sweden population forecast, by
gender, 2008−13 (millions) 101
Table 87: Sweden nominal GDP,
2003−08 (SEK bn, nominal prices) 101
Table 88: Sweden nominal GDP
forecast, 2008−13 (SEK bn, nominal prices) 101
Table 89: Sweden real
GDP, 2003−08 (SEK bn, 2000 prices) 102
Table 90: Sweden real GDP
forecast, 2008−13 (SEK bn, 2000 prices) 102
Table 91: Sweden real
GDP, 2003−08 (US$ bn, 2000 prices) 102
Table 92: Sweden real GDP
forecast, 2008−13 (US$ bn, 2000 prices) 103
Table 93: Sweden
consumer price index, 2003−08 (2000=100) 103
Table 94: Sweden
consumer price index, 2008−13 (2000=100) 103
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