Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis,
2003−08 19
Value Analysis, 2008−13 20
Value Analysis, US$
2003−08 22
Value Analysis, US$ 2008−13 22
Volume Analysis,
2003−08 24
Volume Analysis, 2008−13 25
Company and Brand
Share Analysis 27
Distribution Analysis 30
Expenditure & consumption
per capita 32
Chapter 4 LEADING COMPANY PROFILES 35
Nestlé SA
35
Mars, Inc. 38
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 40
Value
Analysis, 2003−08 40
Value Analysis, 2008−13 41
Value
Analysis, US$ 2003−08 43
Value Analysis, US$ 2008−13 43
Volume Analysis, 2003−08 45
Volume Analysis, 2008−13 46
Company and Brand Share Analysis 48
Distribution Analysis 51
Expenditure & consumption per capita 53
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 56
Value Analysis, 2003−08 56
Value Analysis, 2008−13
57
Value Analysis, US$ 2003−08 58
Value Analysis, US$
2008−13 58
Volume Analysis, 2003−08 59
Volume Analysis,
2008−13 60
Company and Brand Share Analysis 61
Distribution
Analysis 63
Expenditure & consumption per capita 65
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 68
Value Analysis, 2003−08 68
Value Analysis, 2008−13 69
Value Analysis, US$ 2003−08 71
Value Analysis, US$ 2008−13 71
Volume Analysis, 2003−08 73
Volume Analysis, 2008−13 74
Company and Brand Share Analysis 76
Distribution Analysis 78
Expenditure & consumption per capita 80
Chapter 8 COUNTRY COMPARISON 83
Value 83
Volume 88
Market Share
93
Chapter 9 SWITZERLAND SOCIOECONOMIC PROFILE 94
Country Overview
94
Key Facts 95
Political Overview 96
Economic Overview 97
Chapter 10 SWITZERLAND MACROECONOMIC PROFILE 98
Macroeconomic Indicators
98
Chapter 11 RESEARCH METHODOLOGY 103
Methodology overview 103
Secondary research 104
Market modeling 105
Primary research 106
Data finalization 107
Ongoing research 107
Chapter 12 APPENDIX 108
Future readings 108
How to contact experts in your industry 108
Disclaimer 108
LIST OF FIGURES
Figure 1: Switzerland dog care
value and value forecast, 2003−13 (CHF m, nominal prices) 21
Figure
2: Switzerland dog care category growth comparison, by value, 2003−13
23
Figure 3: Switzerland dog care volume and volume forecast,
2003−13 (Kg/Units m) 26
Figure 4: Switzerland dog care category
growth comparison, by volume, 2003−13 26
Figure 5: Switzerland dog
care company share, by value, 2007−08 (%) 28
Figure 6: Switzerland
dog care distribution channels, by value, 2007−08 (%) 31
Figure 7:
Switzerland dog food value and value forecast, 2003−13 (CHF m, nominal
prices) 42
Figure 8: Switzerland dog food category growth comparison, by
value, 2003−13 44
Figure 9: Switzerland dog food volume and volume
forecast, 2003−13 (Kg m) 47
Figure 10: Switzerland dog food category
growth comparison, by volume, 2003−13 47
Figure 11: Switzerland dog
food company share, by value, 2007−08 (%) 49
Figure 12: Switzerland
dog food distribution channels, by value, 2007−08 (%) 52
Figure 13:
Switzerland dog toys value and value forecast, 2003−13 (CHF m, nominal
prices) 57
Figure 14: Switzerland dog toys volume and volume forecast,
2003−13 (Units m) 60
Figure 15: Switzerland dog toys distribution
channels, by value, 2007−08 (%) 64
Figure 16: Switzerland dog chews
& treats value and value forecast, 2003−13 (CHF m, nominal prices)
70
Figure 17: Switzerland dog chews & treats category growth comparison,
by value, 2003−13 72
Figure 18: Switzerland dog chews & treats
volume and volume forecast, 2003−13 (Kg m) 75
Figure 19: Switzerland
dog chews & treats category growth comparison, by volume, 2003−13 75
Figure 20: Switzerland dog chews & treats distribution channels, by value,
2007−08 (%) 79
Figure 21: Global dog care market split (value terms,
2008) – Top 5 countries 84
Figure 22: Global dog care market value,
2003–2008 (Top 5 countries) 87
Figure 23: Global dog care market
split (volume terms, 2008) – Top 5 countries 89
Figure 24: Global
dog care market volume, 2003–2008 (Top 5 countries) 92
Figure 25:
Map of Switzerland 95
Figure 26: Annual data review process 104
LIST OF TABLES
Table 1: Dog care category definitions 8
Table 2: Dog
care distribution channels 9
Table 3: Switzerland dog care value,
2003−08 (CHF m, nominal prices) 19
Table 4: Switzerland dog care
value forecast, 2008−13 (CHF m, nominal prices) 20
Table 5:
Switzerland dog care value, 2003−08 (US$ m nominal prices) 22
Table
6: Switzerland dog care value forecast, 2008−13 (US$ m nominal prices)
22
Table 7: Switzerland dog care volume, 2003−08 (Kg/Units m) 24
Table 8: Switzerland dog care volume forecast, 2008−13 (Kg/Units m)
25
Table 9: Switzerland dog care brand share, by value, 2007−08 (%)
27
Table 10: Switzerland dog care value, by brand 2007−08 (CHF m
nominal prices) 27
Table 11: Switzerland dog care company share by value,
2007−08 (%) 29
Table 12: Switzerland dog care value, by company,
2007−08 (CHF m nominal prices) 29
Table 13: Switzerland dog care
distribution channels, by value, 2007−08 (%) 30
Table 14:
Switzerland dog care value, by distribution channel, 2007−08 (CHF m
nominal prices) 30
Table 15: Switzerland dog care expenditure per capita,
2003−08 (CHF, nominal prices) 32
Table 16: Switzerland dog care
forecast expenditure per capita, 2008−13 (CHF, nominal prices) 32
Table 17: Switzerland dog care expenditure per capita, 2003−08 (US$
nominal prices) 33
Table 18: Switzerland dog care forecast expenditure per
capita, 2008−13 (US$ nominal prices) 33
Table 19: Switzerland dog
care consumption per capita, 2003−08 (Kg/Units) 34
Table 20:
Switzerland dog care forecast consumption per capita, 2008−13 (Kg/Units)
34
Table 21: Nestlé SA Key Facts 35
Table 22: Mars, Inc. Key
Facts 38
Table 23: Switzerland dog food value, 2003−08 (CHF m,
nominal prices) 40
Table 24: Switzerland dog food value forecast,
2008−13 (CHF m, nominal prices) 41
Table 25: Switzerland dog food
value, 2003−08 (US$ m nominal prices) 43
Table 26: Switzerland dog
food value forecast, 2008−13 (US$ m nominal prices) 43
Table 27:
Switzerland dog food volume, 2003−08 (Kg m) 45
Table 28: Switzerland
dog food volume forecast, 2008−13 (Kg m) 46
Table 29: Switzerland
dog food brand share, by value, 2007−08 (%) 48
Table 30: Switzerland
dog food value, by brand 2007−08 (CHF m nominal prices) 48
Table 31:
Switzerland dog food company share by value, 2007−08 (%) 50
Table
32: Switzerland dog food value, by company, 2007−08 (CHF m nominal
prices) 50
Table 33: Switzerland dog food distribution channels, by value,
2007−08 (%) 51
Table 34: Switzerland dog food value, by distribution
channel, 2007−08 (CHF m nominal prices) 51
Table 35: Switzerland dog
food expenditure per capita, 2003−08 (CHF, nominal prices) 53
Table
36: Switzerland dog food forecast expenditure per capita, 2008−13 (CHF,
nominal prices) 53
Table 37: Switzerland dog food expenditure per capita,
2003−08 (US$ nominal prices) 54
Table 38: Switzerland dog food
forecast expenditure per capita, 2008−13 (US$ nominal prices) 54
Table 39: Switzerland dog food consumption per capita, 2003−08 (Kg)
55
Table 40: Switzerland dog food forecast consumption per capita,
2008−13 (Kg) 55
Table 41: Switzerland dog toys value, 2003−08
(CHF m, nominal prices) 56
Table 42: Switzerland dog toys value forecast,
2008−13 (CHF m, nominal prices) 57
Table 43: Switzerland dog toys
value, 2003−08 (US$ m nominal prices) 58
Table 44: Switzerland dog
toys value forecast, 2008−13 (US$ m nominal prices) 58
Table 45:
Switzerland dog toys volume, 2003−08 (Units m) 59
Table 46:
Switzerland dog toys volume forecast, 2008−13 (Units m) 60
Table 47:
Switzerland dog toys brand share, by value, 2007−08 (%) 61
Table 48:
Switzerland dog toys value, by brand 2007−08 (CHF m nominal prices)
61
Table 49: Switzerland dog toys company share by value, 2007−08
(%) 62
Table 50: Switzerland dog toys value, by company, 2007−08
(CHF m nominal prices) 62
Table 51: Switzerland dog toys distribution
channels, by value, 2007−08 (%) 63
Table 52: Switzerland dog toys
value, by distribution channel, 2007−08 (CHF m nominal prices) 63
Table 53: Switzerland dog toys expenditure per capita, 2003−08 (CHF,
nominal prices) 65
Table 54: Switzerland dog toys forecast expenditure per
capita, 2008−13 (CHF, nominal prices) 65
Table 55: Switzerland dog
toys expenditure per capita, 2003−08 (US$ nominal prices) 66
Table
56: Switzerland dog toys forecast expenditure per capita, 2008−13 (US$
nominal prices) 66
Table 57: Switzerland dog toys consumption per capita,
2003−08 (Units) 67
Table 58: Switzerland dog toys forecast
consumption per capita, 2008−13 (Units) 67
Table 59: Switzerland dog
chews & treats value, 2003−08 (CHF m, nominal prices) 68
Table 60:
Switzerland dog chews & treats value forecast, 2008−13 (CHF m, nominal
prices) 69
Table 61: Switzerland dog chews & treats value, 2003−08
(US$ m nominal prices) 71
Table 62: Switzerland dog chews & treats value
forecast, 2008−13 (US$ m nominal prices) 71
Table 63: Switzerland
dog chews & treats volume, 2003−08 (Kg m) 73
Table 64: Switzerland
dog chews & treats volume forecast, 2008−13 (Kg m) 74
Table 65:
Switzerland dog chews & treats brand share, by value, 2007−08 (%) 76
Table 66: Switzerland dog chews & treats value, by brand 2007−08 (CHF m
nominal prices) 76
Table 67: Switzerland dog chews & treats company share
by value, 2007−08 (%) 77
Table 68: Switzerland dog chews & treats
value, by company, 2007−08 (CHF m nominal prices) 77
Table 69:
Switzerland dog chews & treats distribution channels, by value, 2007−08
(%) 78
Table 70: Switzerland dog chews & treats value, by distribution
channel, 2007−08 (CHF m nominal prices) 78
Table 71: Switzerland dog
chews & treats expenditure per capita, 2003−08 (CHF, nominal prices)
80
Table 72: Switzerland dog chews & treats forecast expenditure per
capita, 2008−13 (CHF, nominal prices) 80
Table 73: Switzerland dog
chews & treats expenditure per capita, 2003−08 (US$ nominal prices)
81
Table 74: Switzerland dog chews & treats forecast expenditure per
capita, 2008−13 (US$ nominal prices) 81
Table 75: Switzerland dog
chews & treats consumption per capita, 2003−08 (Kg) 82
Table 76:
Switzerland dog chews & treats forecast consumption per capita, 2008−13
(Kg) 82
Table 77: Global dog care market value, 2008 83
Table 78:
Global dog care market split (value terms (US$ m), 2008) – Top 5
countries 86
Table 79: Global dog care market volume, 2008 88
Table
80: Global dog care market split (volume terms, 2008) – Top 5 countries
91
Table 81: Leading players - Top 5 countries 93
Table 82:
Switzerland Key Facts 95
Table 83: Switzerland population, by age group,
2003−08 (millions) 98
Table 84: Switzerland population forecast, by
age group, 2008−13 (millions) 99
Table 85: Switzerland population,
by gender, 2003−08 (millions) 99
Table 86: Switzerland population
forecast, by gender, 2008−13 (millions) 100
Table 87: Switzerland
nominal GDP, 2003−08 (CHF bn, nominal prices) 100
Table 88:
Switzerland nominal GDP forecast, 2008−13 (CHF bn, nominal prices)
100
Table 89: Switzerland real GDP, 2003−08 (CHF bn, 2000 prices)
101
Table 90: Switzerland real GDP forecast, 2008−13 (CHF bn, 2000
prices) 101
Table 91: Switzerland real GDP, 2003−08 (US$ bn, 2000
prices) 101
Table 92: Switzerland real GDP forecast, 2008−13 (US$
bn, 2000 prices) 102
Table 93: Switzerland consumer price index,
2003−08 (2000=100) 102
Table 94: Switzerland consumer price index,
2008−13 (2000=100) 102
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