Table of Contents
TABLE OF CONTENTS Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level -
Dog care 2 Summary category level - Dog food 3 Summary category level
- Dog toys 4 Summary category level - Dog chews & treats 5 Chapter 2
INTRODUCTION 6 What is this report about? 6 How to use this report
6 Market Definition 7 Chapter 3 MARKET OVERVIEW 19 Value Analysis,
2003−08 19 Value Analysis, 2008−13 20 Value Analysis, US$
2003−08 22 Value Analysis, US$ 2008−13 22 Volume Analysis,
2003−08 24 Volume Analysis, 2008−13 25 Company and Brand
Share Analysis 27 Distribution Analysis 30 Expenditure & consumption
per capita 32 Chapter 4 LEADING COMPANY PROFILES 35 Mars, Inc. 35
Colgate-Palmolive Company 37 Chapter 5 CATEGORY ANALYSIS - DOG FOOD 40
Value Analysis, 2003−08 40 Value Analysis, 2008−13 41
Value Analysis, US$ 2003−08 43 Value Analysis, US$ 2008−13
43 Volume Analysis, 2003−08 45 Volume Analysis, 2008−13
46 Company and Brand Share Analysis 48 Distribution Analysis 51
Expenditure & consumption per capita 53 Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 56 Value Analysis, 2003−08 56 Value Analysis, 2008−13
57 Value Analysis, US$ 2003−08 58 Value Analysis, US$
2008−13 58 Volume Analysis, 2003−08 59 Volume Analysis,
2008−13 60 Company and Brand Share Analysis 61 Distribution
Analysis 63 Expenditure & consumption per capita 65 Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 68 Value Analysis, 2003−08 68
Value Analysis, 2008−13 69 Value Analysis, US$ 2003−08 71
Value Analysis, US$ 2008−13 71 Volume Analysis, 2003−08 73
Volume Analysis, 2008−13 74 Company and Brand Share Analysis 76
Distribution Analysis 79 Expenditure & consumption per capita 81
Chapter 8 COUNTRY COMPARISON 84 Value 84 Volume 89 Market Share
94 Chapter 9 TAIWAN SOCIOECONOMIC PROFILE 95 Country Overview 95
Key Facts 96 Political Overview 97 Economic Overview 98 Chapter 10
TAIWAN MACROECONOMIC PROFILE 99 Macroeconomic Indicators 99 Chapter 11
RESEARCH METHODOLOGY 104 Methodology overview 104 Secondary research
105 Market modeling 106 Primary research 107 Data finalization
108 Ongoing research 108 Chapter 12 APPENDIX 109 Future readings
109 How to contact experts in your industry 109 Disclaimer 109
LIST OF FIGURES Figure 1: Taiwan dog care value and value forecast,
2003−13 (TWD m, nominal prices) 21 Figure 2: Taiwan dog care
category growth comparison, by value, 2003−13 23 Figure 3: Taiwan
dog care volume and volume forecast, 2003−13 (Kg/Units m) 26 Figure
4: Taiwan dog care category growth comparison, by volume, 2003−13 26
Figure 5: Taiwan dog care company share, by value, 2007−08 (%) 28
Figure 6: Taiwan dog care distribution channels, by value, 2007−08 (%)
31 Figure 7: Taiwan dog food value and value forecast, 2003−13 (TWD
m, nominal prices) 42 Figure 8: Taiwan dog food category growth
comparison, by value, 2003−13 44 Figure 9: Taiwan dog food volume
and volume forecast, 2003−13 (Kg m) 47 Figure 10: Taiwan dog food
category growth comparison, by volume, 2003−13 47 Figure 11: Taiwan
dog food company share, by value, 2007−08 (%) 49 Figure 12: Taiwan
dog food distribution channels, by value, 2007−08 (%) 52 Figure 13:
Taiwan dog toys value and value forecast, 2003−13 (TWD m, nominal
prices) 57 Figure 14: Taiwan dog toys volume and volume forecast,
2003−13 (Units m) 60 Figure 15: Taiwan dog toys distribution
channels, by value, 2007−08 (%) 64 Figure 16: Taiwan dog chews &
treats value and value forecast, 2003−13 (TWD m, nominal prices) 70
Figure 17: Taiwan dog chews & treats category growth comparison, by value,
2003−13 72 Figure 18: Taiwan dog chews & treats volume and volume
forecast, 2003−13 (Kg m) 75 Figure 19: Taiwan dog chews & treats
category growth comparison, by volume, 2003−13 75 Figure 20: Taiwan
dog chews & treats company share, by value, 2007−08 (%) 77 Figure
21: Taiwan dog chews & treats distribution channels, by value, 2007−08
(%) 80 Figure 22: Global dog care market split (value terms, 2008) –
Top 5 countries 85 Figure 23: Global dog care market value,
2003–2008 (Top 5 countries) 88 Figure 24: Global dog care market
split (volume terms, 2008) – Top 5 countries 90 Figure 25: Global
dog care market volume, 2003–2008 (Top 5 countries) 93 Figure 26:
Map of Taiwan 96 Figure 27: Annual data review process 105 LIST
OF TABLES Table 1: Dog care category definitions 8 Table 2: Dog care
distribution channels 9 Table 3: Taiwan dog care value, 2003−08 (TWD
m, nominal prices) 19 Table 4: Taiwan dog care value forecast,
2008−13 (TWD m, nominal prices) 20 Table 5: Taiwan dog care value,
2003−08 (US$ m nominal prices) 22 Table 6: Taiwan dog care value
forecast, 2008−13 (US$ m nominal prices) 22 Table 7: Taiwan dog care
volume, 2003−08 (Kg/Units m) 24 Table 8: Taiwan dog care volume
forecast, 2008−13 (Kg/Units m) 25 Table 9: Taiwan dog care brand
share, by value, 2007−08 (%) 27 Table 10: Taiwan dog care value, by
brand 2007−08 (TWD m nominal prices) 27 Table 11: Taiwan dog care
company share by value, 2007−08 (%) 29 Table 12: Taiwan dog care
value, by company, 2007−08 (TWD m nominal prices) 29 Table 13:
Taiwan dog care distribution channels, by value, 2007−08 (%) 30
Table 14: Taiwan dog care value, by distribution channel, 2007−08 (TWD m
nominal prices) 30 Table 15: Taiwan dog care expenditure per capita,
2003−08 (TWD, nominal prices) 32 Table 16: Taiwan dog care forecast
expenditure per capita, 2008−13 (TWD, nominal prices) 32 Table 17:
Taiwan dog care expenditure per capita, 2003−08 (US$ nominal prices)
33 Table 18: Taiwan dog care forecast expenditure per capita,
2008−13 (US$ nominal prices) 33 Table 19: Taiwan dog care
consumption per capita, 2003−08 (Kg/Units) 34 Table 20: Taiwan dog
care forecast consumption per capita, 2008−13 (Kg/Units) 34 Table
21: Mars, Inc. Key Facts 35 Table 22: Colgate-Palmolive Company Key Facts
37 Table 23: Taiwan dog food value, 2003−08 (TWD m, nominal prices)
40 Table 24: Taiwan dog food value forecast, 2008−13 (TWD m, nominal
prices) 41 Table 25: Taiwan dog food value, 2003−08 (US$ m nominal
prices) 43 Table 26: Taiwan dog food value forecast, 2008−13 (US$ m
nominal prices) 43 Table 27: Taiwan dog food volume, 2003−08 (Kg m)
45 Table 28: Taiwan dog food volume forecast, 2008−13 (Kg m) 46
Table 29: Taiwan dog food brand share, by value, 2007−08 (%) 48
Table 30: Taiwan dog food value, by brand 2007−08 (TWD m nominal prices)
48 Table 31: Taiwan dog food company share by value, 2007−08 (%)
50 Table 32: Taiwan dog food value, by company, 2007−08 (TWD m
nominal prices) 50 Table 33: Taiwan dog food distribution channels, by
value, 2007−08 (%) 51 Table 34: Taiwan dog food value, by
distribution channel, 2007−08 (TWD m nominal prices) 51 Table 35:
Taiwan dog food expenditure per capita, 2003−08 (TWD, nominal prices)
53 Table 36: Taiwan dog food forecast expenditure per capita,
2008−13 (TWD, nominal prices) 53 Table 37: Taiwan dog food
expenditure per capita, 2003−08 (US$ nominal prices) 54 Table 38:
Taiwan dog food forecast expenditure per capita, 2008−13 (US$ nominal
prices) 54 Table 39: Taiwan dog food consumption per capita, 2003−08
(Kg) 55 Table 40: Taiwan dog food forecast consumption per capita,
2008−13 (Kg) 55 Table 41: Taiwan dog toys value, 2003−08 (TWD
m, nominal prices) 56 Table 42: Taiwan dog toys value forecast,
2008−13 (TWD m, nominal prices) 57 Table 43: Taiwan dog toys value,
2003−08 (US$ m nominal prices) 58 Table 44: Taiwan dog toys value
forecast, 2008−13 (US$ m nominal prices) 58 Table 45: Taiwan dog
toys volume, 2003−08 (Units m) 59 Table 46: Taiwan dog toys volume
forecast, 2008−13 (Units m) 60 Table 47: Taiwan dog toys brand
share, by value, 2007−08 (%) 61 Table 48: Taiwan dog toys value, by
brand 2007−08 (TWD m nominal prices) 61 Table 49: Taiwan dog toys
company share by value, 2007−08 (%) 62 Table 50: Taiwan dog toys
value, by company, 2007−08 (TWD m nominal prices) 62 Table 51:
Taiwan dog toys distribution channels, by value, 2007−08 (%) 63
Table 52: Taiwan dog toys value, by distribution channel, 2007−08 (TWD m
nominal prices) 63 Table 53: Taiwan dog toys expenditure per capita,
2003−08 (TWD, nominal prices) 65 Table 54: Taiwan dog toys forecast
expenditure per capita, 2008−13 (TWD, nominal prices) 65 Table 55:
Taiwan dog toys expenditure per capita, 2003−08 (US$ nominal prices)
66 Table 56: Taiwan dog toys forecast expenditure per capita,
2008−13 (US$ nominal prices) 66 Table 57: Taiwan dog toys
consumption per capita, 2003−08 (Units) 67 Table 58: Taiwan dog toys
forecast consumption per capita, 2008−13 (Units) 67 Table 59: Taiwan
dog chews & treats value, 2003−08 (TWD m, nominal prices) 68 Table
60: Taiwan dog chews & treats value forecast, 2008−13 (TWD m, nominal
prices) 69 Table 61: Taiwan dog chews & treats value, 2003−08 (US$ m
nominal prices) 71 Table 62: Taiwan dog chews & treats value forecast,
2008−13 (US$ m nominal prices) 71 Table 63: Taiwan dog chews &
treats volume, 2003−08 (Kg m) 73 Table 64: Taiwan dog chews & treats
volume forecast, 2008−13 (Kg m) 74 Table 65: Taiwan dog chews &
treats brand share, by value, 2007−08 (%) 76 Table 66: Taiwan dog
chews & treats value, by brand 2007−08 (TWD m nominal prices) 76
Table 67: Taiwan dog chews & treats company share by value, 2007−08 (%)
78 Table 68: Taiwan dog chews & treats value, by company, 2007−08
(TWD m nominal prices) 78 Table 69: Taiwan dog chews & treats distribution
channels, by value, 2007−08 (%) 79 Table 70: Taiwan dog chews &
treats value, by distribution channel, 2007−08 (TWD m nominal prices)
79 Table 71: Taiwan dog chews & treats expenditure per capita,
2003−08 (TWD, nominal prices) 81 Table 72: Taiwan dog chews & treats
forecast expenditure per capita, 2008−13 (TWD, nominal prices) 81
Table 73: Taiwan dog chews & treats expenditure per capita, 2003−08 (US$
nominal prices) 82 Table 74: Taiwan dog chews & treats forecast
expenditure per capita, 2008−13 (US$ nominal prices) 82 Table 75:
Taiwan dog chews & treats consumption per capita, 2003−08 (Kg) 83
Table 76: Taiwan dog chews & treats forecast consumption per capita,
2008−13 (Kg) 83 Table 77: Global dog care market value, 2008 84
Table 78: Global dog care market split (value terms (US$ m), 2008) – Top
5 countries 87 Table 79: Global dog care market volume, 2008 89 Table
80: Global dog care market split (volume terms, 2008) – Top 5 countries
92 Table 81: Leading players - Top 5 countries 94 Table 82: Taiwan Key
Facts 96 Table 83: Taiwan population, by age group, 2003−08
(millions) 99 Table 84: Taiwan population forecast, by age group,
2008−13 (millions) 100 Table 85: Taiwan population, by gender,
2003−08 (millions) 100 Table 86: Taiwan population forecast, by
gender, 2008−13 (millions) 101 Table 87: Taiwan nominal GDP,
2003−08 (TWD bn, nominal prices) 101 Table 88: Taiwan nominal GDP
forecast, 2008−13 (TWD bn, nominal prices) 101 Table 89: Taiwan real
GDP, 2003−08 (TWD bn, 2000 prices) 102 Table 90: Taiwan real GDP
forecast, 2008−13 (TWD bn, 2000 prices) 102 Table 91: Taiwan real
GDP, 2003−08 (US$ bn, 2000 prices) 102 Table 92: Taiwan real GDP
forecast, 2008−13 (US$ bn, 2000 prices) 103 Table 93: Taiwan
consumer price index, 2003−08 (2000=100) 103 Table 94: Taiwan
consumer price index, 2008−13 (2000=100) 103
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