Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 25
Volume Analysis, 2008−13 26
Company and Brand
Share Analysis 29
Distribution Analysis 32
Expenditure & consumption
per capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Mars, Inc. 37
Charoen Pokphand Foods Public Company Limited 39
Chapter 5 CATEGORY
ANALYSIS - DOG FOOD 41
Value Analysis, 2003−08 41
Value
Analysis, 2008−13 42
Value Analysis, US$ 2003−08 44
Value
Analysis, US$ 2008−13 44
Volume Analysis, 2003−08 46
Volume Analysis, 2008−13 47
Company and Brand Share Analysis 50
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 CATEGORY ANALYSIS - DOG TOYS 58
Value Analysis, 2003−08
58
Value Analysis, 2008−13 59
Value Analysis, US$ 2003−08
60
Value Analysis, US$ 2008−13 60
Volume Analysis, 2003−08
61
Volume Analysis, 2008−13 62
Company and Brand Share Analysis
63
Distribution Analysis 65
Expenditure & consumption per capita
67
Chapter 7 CATEGORY ANALYSIS - DOG CHEWS & TREATS 70
Value Analysis,
2003−08 70
Value Analysis, 2008−13 71
Value Analysis, US$
2003−08 73
Value Analysis, US$ 2008−13 73
Volume Analysis,
2003−08 75
Volume Analysis, 2008−13 76
Company and Brand
Share Analysis 79
Distribution Analysis 82
Expenditure & consumption
per capita 84
Chapter 8 COUNTRY COMPARISON 87
Value 87
Volume
92
Market Share 97
Chapter 9 NEW PRODUCT DEVELOPMENT 98
Product
launches over time 98
Recent product launches 100
Chapter 10 THAILAND
SOCIOECONOMIC PROFILE 101
Country Overview 101
Key Facts 102
Political Overview 104
Economic Overview 105
Chapter 11 THAILAND
MACROECONOMIC PROFILE 106
Macroeconomic Indicators 106
Chapter 12
RESEARCH METHODOLOGY 111
Methodology overview 111
Secondary research
112
Market modeling 113
Primary research 114
Data finalization
115
Ongoing research 115
Chapter 13 APPENDIX 116
Future readings
116
How to contact experts in your industry 116
Disclaimer 116
LIST OF FIGURES
Figure 1: Thailand dog care value and value forecast,
2003−13 (THB m, nominal prices) 22
Figure 2: Thailand dog care
category growth comparison, by value, 2003−13 24
Figure 3: Thailand
dog care volume and volume forecast, 2003−13 (Kg/Units m) 27
Figure
4: Thailand dog care category growth comparison, by volume, 2003−13
28
Figure 5: Thailand dog care company share, by value, 2007−08 (%)
30
Figure 6: Thailand dog care distribution channels, by value,
2007−08 (%) 33
Figure 7: Thailand dog food value and value forecast,
2003−13 (THB m, nominal prices) 43
Figure 8: Thailand dog food
category growth comparison, by value, 2003−13 45
Figure 9: Thailand
dog food volume and volume forecast, 2003−13 (Kg m) 48
Figure 10:
Thailand dog food category growth comparison, by volume, 2003−13 49
Figure 11: Thailand dog food company share, by value, 2007−08 (%) 51
Figure 12: Thailand dog food distribution channels, by value, 2007−08
(%) 54
Figure 13: Thailand dog toys value and value forecast,
2003−13 (THB m, nominal prices) 59
Figure 14: Thailand dog toys
volume and volume forecast, 2003−13 (Units m) 62
Figure 15: Thailand
dog toys distribution channels, by value, 2007−08 (%) 66
Figure 16:
Thailand dog chews & treats value and value forecast, 2003−13 (THB m,
nominal prices) 72
Figure 17: Thailand dog chews & treats category growth
comparison, by value, 2003−13 74
Figure 18: Thailand dog chews &
treats volume and volume forecast, 2003−13 (Kg m) 77
Figure 19:
Thailand dog chews & treats category growth comparison, by volume,
2003−13 78
Figure 20: Thailand dog chews & treats company share, by
value, 2007−08 (%) 80
Figure 21: Thailand dog chews & treats
distribution channels, by value, 2007−08 (%) 83
Figure 22: Global
dog care market split (value terms, 2008) – Top 5 countries 88
Figure 23: Global dog care market value, 2003–2008 (Top 5 countries)
91
Figure 24: Global dog care market split (volume terms, 2008) –
Top 5 countries 93
Figure 25: Global dog care market volume,
2003–2008 (Top 5 countries) 96
Figure 26: Map of Thailand 103
Figure 27: Annual data review process 112
LIST OF TABLES
Table 1:
Dog care category definitions 8
Table 2: Dog care distribution channels
9
Table 3: Thailand dog care value, 2003−08 (THB m, nominal prices)
20
Table 4: Thailand dog care value forecast, 2008−13 (THB m,
nominal prices) 21
Table 5: Thailand dog care value, 2003−08 (US$ m
nominal prices) 23
Table 6: Thailand dog care value forecast,
2008−13 (US$ m nominal prices) 23
Table 7: Thailand dog care volume,
2003−08 (Kg/Units m) 25
Table 8: Thailand dog care volume forecast,
2008−13 (Kg/Units m) 26
Table 9: Thailand dog care brand share, by
value, 2007−08 (%) 29
Table 10: Thailand dog care value, by brand
2007−08 (THB m nominal prices) 29
Table 11: Thailand dog care
company share by value, 2007−08 (%) 31
Table 12: Thailand dog care
value, by company, 2007−08 (THB m nominal prices) 31
Table 13:
Thailand dog care distribution channels, by value, 2007−08 (%) 32
Table 14: Thailand dog care value, by distribution channel, 2007−08 (THB
m nominal prices) 32
Table 15: Thailand dog care expenditure per capita,
2003−08 (THB, nominal prices) 34
Table 16: Thailand dog care
forecast expenditure per capita, 2008−13 (THB, nominal prices) 34
Table 17: Thailand dog care expenditure per capita, 2003−08 (US$ nominal
prices) 35
Table 18: Thailand dog care forecast expenditure per capita,
2008−13 (US$ nominal prices) 35
Table 19: Thailand dog care
consumption per capita, 2003−08 (Kg/Units) 36
Table 20: Thailand dog
care forecast consumption per capita, 2008−13 (Kg/Units) 36
Table
21: Mars, Inc. Key Facts 37
Table 22: Charoen Pokphand Foods Public
Company Limited Key Facts 39
Table 23: Thailand dog food value,
2003−08 (THB m, nominal prices) 41
Table 24: Thailand dog food value
forecast, 2008−13 (THB m, nominal prices) 42
Table 25: Thailand dog
food value, 2003−08 (US$ m nominal prices) 44
Table 26: Thailand dog
food value forecast, 2008−13 (US$ m nominal prices) 44
Table 27:
Thailand dog food volume, 2003−08 (Kg m) 46
Table 28: Thailand dog
food volume forecast, 2008−13 (Kg m) 47
Table 29: Thailand dog food
brand share, by value, 2007−08 (%) 50
Table 30: Thailand dog food
value, by brand 2007−08 (THB m nominal prices) 50
Table 31: Thailand
dog food company share by value, 2007−08 (%) 52
Table 32: Thailand
dog food value, by company, 2007−08 (THB m nominal prices) 52
Table
33: Thailand dog food distribution channels, by value, 2007−08 (%)
53
Table 34: Thailand dog food value, by distribution channel,
2007−08 (THB m nominal prices) 53
Table 35: Thailand dog food
expenditure per capita, 2003−08 (THB, nominal prices) 55
Table 36:
Thailand dog food forecast expenditure per capita, 2008−13 (THB, nominal
prices) 55
Table 37: Thailand dog food expenditure per capita,
2003−08 (US$ nominal prices) 56
Table 38: Thailand dog food forecast
expenditure per capita, 2008−13 (US$ nominal prices) 56
Table 39:
Thailand dog food consumption per capita, 2003−08 (Kg) 57
Table 40:
Thailand dog food forecast consumption per capita, 2008−13 (Kg) 57
Table 41: Thailand dog toys value, 2003−08 (THB m, nominal prices)
58
Table 42: Thailand dog toys value forecast, 2008−13 (THB m,
nominal prices) 59
Table 43: Thailand dog toys value, 2003−08 (US$ m
nominal prices) 60
Table 44: Thailand dog toys value forecast,
2008−13 (US$ m nominal prices) 60
Table 45: Thailand dog toys
volume, 2003−08 (Units m) 61
Table 46: Thailand dog toys volume
forecast, 2008−13 (Units m) 62
Table 47: Thailand dog toys brand
share, by value, 2007−08 (%) 63
Table 48: Thailand dog toys value,
by brand 2007−08 (THB m nominal prices) 63
Table 49: Thailand dog
toys company share by value, 2007−08 (%) 64
Table 50: Thailand dog
toys value, by company, 2007−08 (THB m nominal prices) 64
Table 51:
Thailand dog toys distribution channels, by value, 2007−08 (%) 65
Table 52: Thailand dog toys value, by distribution channel, 2007−08 (THB
m nominal prices) 65
Table 53: Thailand dog toys expenditure per capita,
2003−08 (THB, nominal prices) 67
Table 54: Thailand dog toys
forecast expenditure per capita, 2008−13 (THB, nominal prices) 67
Table 55: Thailand dog toys expenditure per capita, 2003−08 (US$ nominal
prices) 68
Table 56: Thailand dog toys forecast expenditure per capita,
2008−13 (US$ nominal prices) 68
Table 57: Thailand dog toys
consumption per capita, 2003−08 (Units) 69
Table 58: Thailand dog
toys forecast consumption per capita, 2008−13 (Units) 69
Table 59:
Thailand dog chews & treats value, 2003−08 (THB m, nominal prices)
70
Table 60: Thailand dog chews & treats value forecast, 2008−13
(THB m, nominal prices) 71
Table 61: Thailand dog chews & treats value,
2003−08 (US$ m nominal prices) 73
Table 62: Thailand dog chews &
treats value forecast, 2008−13 (US$ m nominal prices) 73
Table 63:
Thailand dog chews & treats volume, 2003−08 (Kg m) 75
Table 64:
Thailand dog chews & treats volume forecast, 2008−13 (Kg m) 76
Table
65: Thailand dog chews & treats brand share, by value, 2007−08 (%)
79
Table 66: Thailand dog chews & treats value, by brand 2007−08
(THB m nominal prices) 79
Table 67: Thailand dog chews & treats company
share by value, 2007−08 (%) 81
Table 68: Thailand dog chews & treats
value, by company, 2007−08 (THB m nominal prices) 81
Table 69:
Thailand dog chews & treats distribution channels, by value, 2007−08 (%)
82
Table 70: Thailand dog chews & treats value, by distribution channel,
2007−08 (THB m nominal prices) 82
Table 71: Thailand dog chews &
treats expenditure per capita, 2003−08 (THB, nominal prices) 84
Table 72: Thailand dog chews & treats forecast expenditure per capita,
2008−13 (THB, nominal prices) 84
Table 73: Thailand dog chews &
treats expenditure per capita, 2003−08 (US$ nominal prices) 85
Table
74: Thailand dog chews & treats forecast expenditure per capita, 2008−13
(US$ nominal prices) 85
Table 75: Thailand dog chews & treats consumption
per capita, 2003−08 (Kg) 86
Table 76: Thailand dog chews & treats
forecast consumption per capita, 2008−13 (Kg) 86
Table 77: Global
dog care market value, 2008 87
Table 78: Global dog care market split
(value terms (US$ m), 2008) – Top 5 countries 90
Table 79: Global
dog care market volume, 2008 92
Table 80: Global dog care market split
(volume terms, 2008) – Top 5 countries 95
Table 81: Leading players
- Top 5 countries 97
Table 82: Thailand dog care new product launches
reports, by company , 2008 98
Table 83: Thailand dog care new product
launches SKUs, by company, 2008 98
Table 84: Thailand dog care new product
launches (reports), by flavor and fragrances, 2008 99
Table 85: Thailand
dog care new product launches (reports), by Ingredients, 2008 99
Table 86:
Thailand dog care new product launches (reports), by Package tags or Claims
2008 99
Table 87: Thailand dog care new product launches (reports) 100
Table 88: Thailand Key Facts 102
Table 89: Thailand population, by age
group, 2003−08 (millions) 106
Table 90: Thailand population
forecast, by age group, 2008−13 (millions) 107
Table 91: Thailand
population, by gender, 2003−08 (millions) 107
Table 92: Thailand
population forecast, by gender, 2008−13 (millions) 108
Table 93:
Thailand nominal GDP, 2003−08 (THB bn, nominal prices) 108
Table 94:
Thailand nominal GDP forecast, 2008−13 (THB bn, nominal prices) 108
Table 95: Thailand real GDP, 2003−08 (THB bn, 2000 prices) 109
Table
96: Thailand real GDP forecast, 2008−13 (THB bn, 2000 prices) 109
Table 97: Thailand real GDP, 2003−08 (US$ bn, 2000 prices) 109
Table
98: Thailand real GDP forecast, 2008−13 (US$ bn, 2000 prices) 110
Table 99: Thailand consumer price index, 2003−08 (2000=100) 110
Table 100: Thailand consumer price index, 2008−13 (2000=100) 110
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