Abstract
Introduction
This databook provides key data and information on the tobacco market covering
17 countries in Western Europe. This report is a comprehensive resource for
market, category and segment level data including value, volume, distribution
share and company & brand share.
Scope
*Contains information on four categories: Cigarettes, Chewing tobacco, Loose
tobacco and Cigars&Cigarillos
*Market, category and segment level information on value and volume with
historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share
information for 2007 and 2008
*Review of the top two companies within the tobacco market, including company
overview, key facts and business description
Highlights
The market for tobacco in Western Europe increased at a compound annual growth
rate of 2.5% between 2003 and 2008.
The cigarettes category led the tobacco market in Western Europe, accounting
for a share of 89.5%.
The leading players in the Western European tobacco market include Philip
Morris International, Imperial Tobacco Group PLC and British American Tobacco
Plc.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the tobacco market in Western Europe
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
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