Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 25
Volume Analysis, 2008−13 26
Company and Brand
Share Analysis 28
Distribution Analysis 32
Expenditure & consumption
per capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Mars, Inc. 37
Nestlé SA 39
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 41
Value
Analysis, 2003−08 41
Value Analysis, 2008−13 42
Value
Analysis, US$ 2003−08 44
Value Analysis, US$ 2008−13 44
Volume Analysis, 2003−08 46
Volume Analysis, 2008−13 47
Company and Brand Share Analysis 50
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 59
Value Analysis, 2003−08 59
Value Analysis, 2008−13
60
Value Analysis, US$ 2003−08 62
Value Analysis, US$
2008−13 62
Volume Analysis, 2003−08 63
Volume Analysis,
2008−13 64
Company and Brand Share Analysis 66
Distribution
Analysis 69
Expenditure & consumption per capita 71
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 74
Value Analysis, 2003−08 74
Value Analysis, 2008−13 75
Value Analysis, US$ 2003−08 77
Value Analysis, US$ 2008−13 77
Volume Analysis, 2003−08 79
Volume Analysis, 2008−13 80
Company and Brand Share Analysis 83
Distribution Analysis 86
Expenditure & consumption per capita 88
Chapter 8 COUNTRY COMPARISON 91
Value 91
Volume 96
Market Share
101
Chapter 9 NEW PRODUCT DEVELOPMENT 102
Product launches over time
102
Recent product launches 104
Chapter 10 AUSTRALIA SOCIOECONOMIC
PROFILE 105
Country Overview 105
Key Facts 106
Political Overview
107
Economic Overview 108
Chapter 11 AUSTRALIA MACROECONOMIC PROFILE
109
Macroeconomic Indicators 109
Chapter 12 RESEARCH METHODOLOGY
114
Methodology overview 114
Secondary research 115
Market
modeling 116
Primary research 117
Data finalization 118
Ongoing
research 118
Chapter 13 APPENDIX 119
Future readings 119
How to
contact experts in your industry 119
Disclaimer 119
LIST OF
FIGURES
Figure 1: Australia dog care value and value forecast,
2003−13 (AUD m, nominal prices) 22
Figure 2: Australia dog care
category growth comparison, by value, 2003−13 24
Figure 3: Australia
dog care volume and volume forecast, 2003−13 (Kg/Units m) 27
Figure
4: Australia dog care category growth comparison, by volume, 2003−13
27
Figure 5: Australia dog care company share, by value, 2007−08 (%)
30
Figure 6: Australia dog care distribution channels, by value,
2007−08 (%) 33
Figure 7: Australia dog food value and value
forecast, 2003−13 (AUD m, nominal prices) 43
Figure 8: Australia dog
food category growth comparison, by value, 2003−13 45
Figure 9:
Australia dog food volume and volume forecast, 2003−13 (Kg m) 48
Figure 10: Australia dog food category growth comparison, by volume,
2003−13 49
Figure 11: Australia dog food company share, by value,
2007−08 (%) 52
Figure 12: Australia dog food distribution channels,
by value, 2007−08 (%) 55
Figure 13: Australia dog toys value and
value forecast, 2003−13 (AUD m, nominal prices) 61
Figure 14:
Australia dog toys volume and volume forecast, 2003−13 (Units m) 65
Figure 15: Australia dog toys company share, by value, 2007−08 (%)
67
Figure 16: Australia dog toys distribution channels, by value,
2007−08 (%) 70
Figure 17: Australia dog chews & treats value and
value forecast, 2003−13 (AUD m, nominal prices) 76
Figure 18:
Australia dog chews & treats category growth comparison, by value,
2003−13 78
Figure 19: Australia dog chews & treats volume and volume
forecast, 2003−13 (Kg m) 81
Figure 20: Australia dog chews & treats
category growth comparison, by volume, 2003−13 82
Figure 21:
Australia dog chews & treats company share, by value, 2007−08 (%) 84
Figure 22: Australia dog chews & treats distribution channels, by value,
2007−08 (%) 87
Figure 23: Global dog care market split (value terms,
2008) – Top 5 countries 92
Figure 24: Global dog care market value,
2003–2008 (Top 5 countries) 95
Figure 25: Global dog care market
split (volume terms, 2008) – Top 5 countries 97
Figure 26: Global
dog care market volume, 2003–2008 (Top 5 countries) 100
Figure 27:
Map of Australia 106
Figure 28: Annual data review process 115
LIST OF TABLES
Table 1: Dog care category definitions 8
Table 2: Dog
care distribution channels 9
Table 3: Australia dog care value,
2003−08 (AUD m, nominal prices) 20
Table 4: Australia dog care value
forecast, 2008−13 (AUD m, nominal prices) 21
Table 5: Australia dog
care value, 2003−08 (US$ m nominal prices) 23
Table 6: Australia dog
care value forecast, 2008−13 (US$ m nominal prices) 23
Table 7:
Australia dog care volume, 2003−08 (Kg/Units m) 25
Table 8:
Australia dog care volume forecast, 2008−13 (Kg/Units m) 26
Table 9:
Australia dog care brand share, by value, 2007−08 (%) 28
Table 10:
Australia dog care value, by brand 2007−08 (AUD m nominal prices) 29
Table 11: Australia dog care company share by value, 2007−08 (%) 31
Table 12: Australia dog care value, by company, 2007−08 (AUD m nominal
prices) 31
Table 13: Australia dog care distribution channels, by value,
2007−08 (%) 32
Table 14: Australia dog care value, by distribution
channel, 2007−08 (AUD m nominal prices) 32
Table 15: Australia dog
care expenditure per capita, 2003−08 (AUD, nominal prices) 34
Table
16: Australia dog care forecast expenditure per capita, 2008−13 (AUD,
nominal prices) 34
Table 17: Australia dog care expenditure per capita,
2003−08 (US$ nominal prices) 35
Table 18: Australia dog care
forecast expenditure per capita, 2008−13 (US$ nominal prices) 35
Table 19: Australia dog care consumption per capita, 2003−08 (Kg/Units)
36
Table 20: Australia dog care forecast consumption per capita,
2008−13 (Kg/Units) 36
Table 21: Mars, Inc. Key Facts 37
Table
22: Nestlé SA Key Facts 39
Table 23: Australia dog food value,
2003−08 (AUD m, nominal prices) 41
Table 24: Australia dog food
value forecast, 2008−13 (AUD m, nominal prices) 42
Table 25:
Australia dog food value, 2003−08 (US$ m nominal prices) 44
Table
26: Australia dog food value forecast, 2008−13 (US$ m nominal prices)
44
Table 27: Australia dog food volume, 2003−08 (Kg m) 46
Table
28: Australia dog food volume forecast, 2008−13 (Kg m) 47
Table 29:
Australia dog food brand share, by value, 2007−08 (%) 50
Table 30:
Australia dog food value, by brand 2007−08 (AUD m nominal prices) 51
Table 31: Australia dog food company share by value, 2007−08 (%) 53
Table 32: Australia dog food value, by company, 2007−08 (AUD m nominal
prices) 53
Table 33: Australia dog food distribution channels, by value,
2007−08 (%) 54
Table 34: Australia dog food value, by distribution
channel, 2007−08 (AUD m nominal prices) 54
Table 35: Australia dog
food expenditure per capita, 2003−08 (AUD, nominal prices) 56
Table
36: Australia dog food forecast expenditure per capita, 2008−13 (AUD,
nominal prices) 56
Table 37: Australia dog food expenditure per capita,
2003−08 (US$ nominal prices) 57
Table 38: Australia dog food
forecast expenditure per capita, 2008−13 (US$ nominal prices) 57
Table 39: Australia dog food consumption per capita, 2003−08 (Kg) 58
Table 40: Australia dog food forecast consumption per capita, 2008−13
(Kg) 58
Table 41: Australia dog toys value, 2003−08 (AUD m, nominal
prices) 59
Table 42: Australia dog toys value forecast, 2008−13 (AUD
m, nominal prices) 60
Table 43: Australia dog toys value, 2003−08
(US$ m nominal prices) 62
Table 44: Australia dog toys value forecast,
2008−13 (US$ m nominal prices) 62
Table 45: Australia dog toys
volume, 2003−08 (Units m) 63
Table 46: Australia dog toys volume
forecast, 2008−13 (Units m) 64
Table 47: Australia dog toys brand
share, by value, 2007−08 (%) 66
Table 48: Australia dog toys value,
by brand 2007−08 (AUD m nominal prices) 66
Table 49: Australia dog
toys company share by value, 2007−08 (%) 68
Table 50: Australia dog
toys value, by company, 2007−08 (AUD m nominal prices) 68
Table 51:
Australia dog toys distribution channels, by value, 2007−08 (%) 69
Table 52: Australia dog toys value, by distribution channel, 2007−08
(AUD m nominal prices) 69
Table 53: Australia dog toys expenditure per
capita, 2003−08 (AUD, nominal prices) 71
Table 54: Australia dog
toys forecast expenditure per capita, 2008−13 (AUD, nominal prices)
71
Table 55: Australia dog toys expenditure per capita, 2003−08 (US$
nominal prices) 72
Table 56: Australia dog toys forecast expenditure per
capita, 2008−13 (US$ nominal prices) 72
Table 57: Australia dog toys
consumption per capita, 2003−08 (Units) 73
Table 58: Australia dog
toys forecast consumption per capita, 2008−13 (Units) 73
Table 59:
Australia dog chews & treats value, 2003−08 (AUD m, nominal prices)
74
Table 60: Australia dog chews & treats value forecast, 2008−13
(AUD m, nominal prices) 75
Table 61: Australia dog chews & treats value,
2003−08 (US$ m nominal prices) 77
Table 62: Australia dog chews &
treats value forecast, 2008−13 (US$ m nominal prices) 77
Table 63:
Australia dog chews & treats volume, 2003−08 (Kg m) 79
Table 64:
Australia dog chews & treats volume forecast, 2008−13 (Kg m) 80
Table 65: Australia dog chews & treats brand share, by value, 2007−08
(%) 83
Table 66: Australia dog chews & treats value, by brand
2007−08 (AUD m nominal prices) 83
Table 67: Australia dog chews &
treats company share by value, 2007−08 (%) 85
Table 68: Australia
dog chews & treats value, by company, 2007−08 (AUD m nominal prices)
85
Table 69: Australia dog chews & treats distribution channels, by value,
2007−08 (%) 86
Table 70: Australia dog chews & treats value, by
distribution channel, 2007−08 (AUD m nominal prices) 86
Table 71:
Australia dog chews & treats expenditure per capita, 2003−08 (AUD,
nominal prices) 88
Table 72: Australia dog chews & treats forecast
expenditure per capita, 2008−13 (AUD, nominal prices) 88
Table 73:
Australia dog chews & treats expenditure per capita, 2003−08 (US$
nominal prices) 89
Table 74: Australia dog chews & treats forecast
expenditure per capita, 2008−13 (US$ nominal prices) 89
Table 75:
Australia dog chews & treats consumption per capita, 2003−08 (Kg) 90
Table 76: Australia dog chews & treats forecast consumption per capita,
2008−13 (Kg) 90
Table 77: Global dog care market value, 2008 91
Table 78: Global dog care market split (value terms (US$ m), 2008) – Top
5 countries 94
Table 79: Global dog care market volume, 2008 96
Table
80: Global dog care market split (volume terms, 2008) – Top 5 countries
99
Table 81: Leading players - Top 5 countries 101
Table 82: Australia
dog care new product launches reports, by company (Top 5 companies), 2008
102
Table 83: Australia dog care new product launches SKUs, by company
(Top 5 companies), 2008 102
Table 84: Australia dog care new product
launches (reports), by flavor and fragrances (Top 10 flavors), 2008 103
Table 85: Australia dog care new product launches (reports), by Ingredients
(Top 10 Ingredients), 2008 103
Table 86: Australia dog care new product
launches (reports), by Package tags or Claims (Top 10 claims), 2008 104
Table 87: Australia dog care new product launches (reports) - Recent 5
launches (2008) 104
Table 88: Australia Key Facts 106
Table 89:
Australia population, by age group, 2003−08 (millions) 109
Table 90:
Australia population forecast, by age group, 2008−13 (millions) 110
Table 91: Australia population, by gender, 2003−08 (millions) 110
Table 92: Australia population forecast, by gender, 2008−13 (millions)
111
Table 93: Australia nominal GDP, 2003−08 (AUD bn, nominal
prices) 111
Table 94: Australia nominal GDP forecast, 2008−13 (AUD
bn, nominal prices) 111
Table 95: Australia real GDP, 2003−08 (AUD
bn, 2000 prices) 112
Table 96: Australia real GDP forecast, 2008−13
(AUD bn, 2000 prices) 112
Table 97: Australia real GDP, 2003−08 (US$
bn, 2000 prices) 112
Table 98: Australia real GDP forecast, 2008−13
(US$ bn, 2000 prices) 113
Table 99: Australia consumer price index,
2003−08 (2000=100) 113
Table 100: Australia consumer price index,
2008−13 (2000=100) 113
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