Wine in the US to 2013

Table of Contents

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified wine 3
Summary category level - Sparkling wine 4
Summary category level - Still wine 5
Summary category level - Champagne 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2003−08 20
Value Analysis, 2008−13 21
Volume Analysis, 2003−08 23
Volume Analysis, 2008−13 24
Company and Brand Share Analysis 26
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 37
Constellation Brands, Inc. 37
E. & J. Gallo Winery 39
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 41
Value Analysis, 2003−08 41
Value Analysis, 2008−13 42
Volume Analysis, 2003−08 44
Volume Analysis, 2008−13 45
Company and Brand Share Analysis 47
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 54
Value Analysis, 2003−08 54
Value Analysis, 2008−13 55
Volume Analysis, 2003−08 57
Volume Analysis, 2008−13 58
Company and Brand Share Analysis 60
Distribution Analysis 63
Expenditure & consumption per capita 65
Chapter 7 CATEGORY ANALYSIS - STILL WINE 67
Value Analysis, 2003−08 67
Value Analysis, 2008−13 68
Volume Analysis, 2003−08 70
Volume Analysis, 2008−13 71
Company and Brand Share Analysis 73
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 8 CATEGORY ANALYSIS - CHAMPAGNE 81
Value Analysis, 2003−08 81
Value Analysis, 2008−13 82
Volume Analysis, 2003−08 83
Volume Analysis, 2008−13 84
Company and Brand Share Analysis 85
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 9 NEW PRODUCT DEVELOPMENT 92
Product launches over time 92
Recent product launches 94
Chapter 10 US SOCIOECONOMIC PROFILE 95
Country Overview 95
Key Facts 96
Political Overview 97
Economic Overview 98
Chapter 11 US MACROECONOMIC PROFILE 99
Macroeconomic Indicators 99
Chapter 12 RESEARCH METHODOLOGY 104
Methodology overview 104
Secondary research 105
Market modeling 106
Primary research 107
Data finalization 108
Ongoing research 108
Chapter 13 APPENDIX 109
Future readings 109
How to contact experts in your industry 109
Disclaimer 109

LIST OF FIGURES
Figure 1: US wine value and value forecast, 2003−13 (US$ m, nominal prices) 22
Figure 2: US wine category growth comparison, by value, 2003−13 22
Figure 3: US wine volume and volume forecast, 2003−13 (Liters m) 25
Figure 4: US wine category growth comparison, by volume, 2003−13 25
Figure 5: US wine company share, by volume, 2007−08 (%) 30
Figure 6: US wine distribution channels, by volume, 2007−08 (%) 34
Figure 7: US fortified wine value and value forecast, 2003−13 (US$ m, nominal prices) 43
Figure 8: US fortified wine category growth comparison, by value, 2003−13 43
Figure 9: US fortified wine volume and volume forecast, 2003−13 (Liters m) 46
Figure 10: US fortified wine category growth comparison, by volume, 2003−13 46
Figure 11: US fortified wine company share, by volume, 2007−08 (%) 48
Figure 12: US fortified wine distribution channels, by volume, 2007−08 (%) 51
Figure 13: US sparkling wine value and value forecast, 2003−13 (US$ m, nominal prices) 56
Figure 14: US sparkling wine category growth comparison, by value, 2003−13 56
Figure 15: US sparkling wine volume and volume forecast, 2003−13 (Liters m) 59
Figure 16: US sparkling wine category growth comparison, by volume, 2003−13 59
Figure 17: US sparkling wine company share, by volume, 2007−08 (%) 61
Figure 18: US sparkling wine distribution channels, by volume, 2007−08 (%) 64
Figure 19: US still wine value and value forecast, 2003−13 (US$ m, nominal prices) 69
Figure 20: US still wine category growth comparison, by value, 2003−13 69
Figure 21: US still wine volume and volume forecast, 2003−13 (Liters m) 72
Figure 22: US still wine category growth comparison, by volume, 2003−13 72
Figure 23: US still wine company share, by volume, 2007−08 (%) 75
Figure 24: US still wine distribution channels, by volume, 2007−08 (%) 78
Figure 25: US champagne value and value forecast, 2003−13 (US$ m, nominal prices) 82
Figure 26: US champagne volume and volume forecast, 2003−13 (Liters m) 84
Figure 27: US champagne company share, by volume, 2007−08 (%) 86
Figure 28: US champagne distribution channels, by volume, 2007−08 (%) 89
Figure 29: Map of US 96
Figure 30: Annual data review process 105

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: US wine value, 2003−08 (US$ m, nominal prices) 20
Table 4: US wine value forecast, 2008−13 (US$ m, nominal prices) 21
Table 5: US wine volume, 2003−08 (Liters m) 23
Table 6: US wine volume forecast, 2008−13 (Liters m) 24
Table 7: US wine brand share, by volume, 2007−08 (%) 26
Table 8: US wine volume, by brand 2007−08 (Liters m) 28
Table 9: US wine company share by volume, 2007−08 (%) 31
Table 10: US wine volume, by company, 2007−08 (Liters m) 32
Table 11: US wine distribution channels, by volume, 2007−08 (%) 33
Table 12: US wine volume, by distribution channel, 2007−08 (Liters m) 33
Table 13: US wine expenditure per capita, 2003−08 (US$, nominal prices) 35
Table 14: US wine forecast expenditure per capita, 2008−13 (US$, nominal prices) 35
Table 15: US wine consumption per capita, 2003−08 (Liters) 36
Table 16: US wine forecast consumption per capita, 2008−13 (Liters) 36
Table 17: Constellation Brands, Inc. Key Facts 37
Table 18: E. & J. Gallo Winery Key Facts 39
Table 19: US fortified wine value, 2003−08 (US$ m, nominal prices) 41
Table 20: US fortified wine value forecast, 2008−13 (US$ m, nominal prices) 42
Table 21: US fortified wine volume, 2003−08 (Liters m) 44
Table 22: US fortified wine volume forecast, 2008−13 (Liters m) 45
Table 23: US fortified wine brand share, by volume, 2007−08 (%) 47
Table 24: US fortified wine volume, by brand 2007−08 (Liters m) 47
Table 25: US fortified wine company share by volume, 2007−08 (%) 49
Table 26: US fortified wine volume, by company, 2007−08 (Liters m) 49
Table 27: US fortified wine distribution channels, by volume, 2007−08 (%) 50
Table 28: US fortified wine volume, by distribution channel, 2007−08 (Liters m) 50
Table 29: US fortified wine expenditure per capita, 2003−08 (US$, nominal prices) 52
Table 30: US fortified wine forecast expenditure per capita, 2008−13 (US$, nominal prices) 52
Table 31: US fortified wine consumption per capita, 2003−08 (Liters) 53
Table 32: US fortified wine forecast consumption per capita, 2008−13 (Liters) 53
Table 33: US sparkling wine value, 2003−08 (US$ m, nominal prices) 54
Table 34: US sparkling wine value forecast, 2008−13 (US$ m, nominal prices) 55
Table 35: US sparkling wine volume, 2003−08 (Liters m) 57
Table 36: US sparkling wine volume forecast, 2008−13 (Liters m) 58
Table 37: US sparkling wine brand share, by volume, 2007−08 (%) 60
Table 38: US sparkling wine volume, by brand 2007−08 (Liters m) 60
Table 39: US sparkling wine company share by volume, 2007−08 (%) 62
Table 40: US sparkling wine volume, by company, 2007−08 (Liters m) 62
Table 41: US sparkling wine distribution channels, by volume, 2007−08 (%) 63
Table 42: US sparkling wine volume, by distribution channel, 2007−08 (Liters m) 63
Table 43: US sparkling wine expenditure per capita, 2003−08 (US$, nominal prices) 65
Table 44: US sparkling wine forecast expenditure per capita, 2008−13 (US$, nominal prices) 65
Table 45: US sparkling wine consumption per capita, 2003−08 (Liters) 66
Table 46: US sparkling wine forecast consumption per capita, 2008−13 (Liters) 66
Table 47: US still wine value, 2003−08 (US$ m, nominal prices) 67
Table 48: US still wine value forecast, 2008−13 (US$ m, nominal prices) 68
Table 49: US still wine volume, 2003−08 (Liters m) 70
Table 50: US still wine volume forecast, 2008−13 (Liters m) 71
Table 51: US still wine brand share, by volume, 2007−08 (%) 73
Table 52: US still wine volume, by brand 2007−08 (Liters m) 74
Table 53: US still wine company share by volume, 2007−08 (%) 76
Table 54: US still wine volume, by company, 2007−08 (Liters m) 76
Table 55: US still wine distribution channels, by volume, 2007−08 (%) 77
Table 56: US still wine volume, by distribution channel, 2007−08 (Liters m) 77
Table 57: US still wine expenditure per capita, 2003−08 (US$, nominal prices) 79
Table 58: US still wine forecast expenditure per capita, 2008−13 (US$, nominal prices) 79
Table 59: US still wine consumption per capita, 2003−08 (Liters) 80
Table 60: US still wine forecast consumption per capita, 2008−13 (Liters) 80
Table 61: US champagne value, 2003−08 (US$ m, nominal prices) 81
Table 62: US champagne value forecast, 2008−13 (US$ m, nominal prices) 82
Table 63: US champagne volume, 2003−08 (Liters m) 83
Table 64: US champagne volume forecast, 2008−13 (Liters m) 84
Table 65: US champagne brand share, by volume, 2007−08 (%) 85
Table 66: US champagne volume, by brand 2007−08 (Liters m) 85
Table 67: US champagne company share by volume, 2007−08 (%) 87
Table 68: US champagne volume, by company, 2007−08 (Liters m) 87
Table 69: US champagne distribution channels, by volume, 2007−08 (%) 88
Table 70: US champagne volume, by distribution channel, 2007−08 (Liters m) 88
Table 71: US champagne expenditure per capita, 2003−08 (US$, nominal prices) 90
Table 72: US champagne forecast expenditure per capita, 2008−13 (US$, nominal prices) 90
Table 73: US champagne consumption per capita, 2003−08 (Liters) 91
Table 74: US champagne forecast consumption per capita, 2008−13 (Liters) 91
Table 75: US wine new product launches reports, by company (top 5 companies), 2008 92
Table 76: US wine new product launches SKUs, by company (top 5 companies), 2008 92
Table 77: US wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 93
Table 78: US wine new product launches (reports), by ingredients (top 10 ingredients), 2008 93
Table 79: US wine new product launches (reports), by package tags or claims (top 10 claims), 2008 94
Table 80: US wine new product launches (reports) - Recent 5 launches (2008) 94
Table 81: US Key Facts 96
Table 82: US population, by age group, 2003−08 (millions) 99
Table 83: US population forecast, by age group, 2008−13 (millions) 100
Table 84: US population, by gender, 2003−08 (millions) 100
Table 85: US population forecast, by gender, 2008−13 (millions) 101
Table 86: US nominal GDP, 2003−08 (US$ bn, nominal prices) 101
Table 87: US nominal GDP forecast, 2008−13 (US$ bn, nominal prices) 101
Table 88: US real GDP, 2003−08 (US$ bn, 2000 prices) 102
Table 89: US real GDP forecast, 2008−13 (US$ bn, 2000 prices) 102
Table 90: US consumer price index, 2003−08 (2000=100) 102
Table 91: US consumer price index, 2008−13 (2000=100) 103