Abstract
Introduction
This databook provides key data and information on the soft drinks market in
Italy. This report is a comprehensive resource for market, category and
segment level data including value, volume, distribution share and company &
brand share. This report also provides expenditure and consumption data for
the historic and forecast periods.
Scope
*Contains information on seven categories: bottled water, carbonates, juices,
RTD tea & coffee, functional drinks, concentrates and smoothies
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2003-2008) and forecast (2009-2013)
data
*Category level company and brand share as well as distribution share
information for 2007 and 2008
Highlights
The market for soft drinks in Italy increased at a compound annual growth rate
of 3.3% between 2003 and 2008.
The bottled water category led the soft drinks market in Italy, accounting for
a share of 46.5%.
The leading players in Italian soft drinks market include Nestle S.A., Acqua
Minerale San Benedetto Spa and LGR Holding SpA.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the soft drinks market in Italy
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
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