Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Soft drinks 2
Summary category level - Functional drinks 3
Summary
category level - Bottled water 4
Summary category level - Concentrates
5
Summary category level - Carbonates 6
Summary category level - RTD
tea & coffee 7
Summary category level - Juices 8
Summary category
level - Smoothies 9
Chapter 2 INTRODUCTION 10
What is this report
about? 10
How to use this report 10
Market Definition 11
Chapter 3
MARKET OVERVIEW 27
Value Analysis, 2003−08 27
Value Analysis,
2008−13 28
Value Analysis, US$ 2003−08 31
Value Analysis,
US$ 2008−13 32
Volume Analysis, 2003−08 34
Volume
Analysis, 2008−13 36
Company and Brand Share Analysis 39
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 4 LEADING COMPANY PROFILE 58
Nestlé SA 58
Chapter 5
CATEGORY ANALYSIS - FUNCTIONAL DRINKS 61
Value Analysis, 2003−08
61
Value Analysis, 2008−13 62
Value Analysis, US$ 2003−08
64
Value Analysis, US$ 2008−13 64
Volume Analysis, 2003−08
66
Volume Analysis, 2008−13 67
Company and Brand Share Analysis
69
Distribution Analysis 74
Expenditure & consumption per capita
76
Chapter 6 CATEGORY ANALYSIS - BOTTLED WATER 79
Value Analysis,
2003−08 79
Value Analysis, 2008−13 80
Value Analysis, US$
2003−08 82
Value Analysis, US$ 2008−13 83
Volume Analysis,
2003−08 85
Volume Analysis, 2008−13 86
Company and Brand
Share Analysis 89
Distribution Analysis 94
Expenditure & consumption
per capita 96
Chapter 7 CATEGORY ANALYSIS - CONCENTRATES 99
Value
Analysis, 2003−08 99
Value Analysis, 2008−13 100
Value
Analysis, US$ 2003−08 102
Value Analysis, US$ 2008−13 102
Volume Analysis, 2003−08 104
Volume Analysis, 2008−13 105
Company and Brand Share Analysis 107
Distribution Analysis 110
Expenditure & consumption per capita 112
Chapter 8 CATEGORY ANALYSIS -
CARBONATES 115
Value Analysis, 2003−08 115
Value Analysis,
2008−13 116
Value Analysis, US$ 2003−08 118
Value
Analysis, US$ 2008−13 119
Volume Analysis, 2003−08 121
Volume Analysis, 2008−13 122
Company and Brand Share Analysis
124
Distribution Analysis 128
Expenditure & consumption per capita
130
Chapter 9 CATEGORY ANALYSIS - RTD TEA & COFFEE 134
Value Analysis,
2003−08 134
Value Analysis, 2008−13 135
Value Analysis,
US$ 2003−08 137
Value Analysis, US$ 2008−13 137
Volume
Analysis, 2003−08 139
Volume Analysis, 2008−13 140
Company
and Brand Share Analysis 142
Distribution Analysis 146
Expenditure &
consumption per capita 148
Chapter 10 CATEGORY ANALYSIS - JUICES 151
Value Analysis, 2003−08 151
Value Analysis, 2008−13 152
Value Analysis, US$ 2003−08 154
Value Analysis, US$ 2008−13
155
Volume Analysis, 2003−08 157
Volume Analysis, 2008−13
158
Company and Brand Share Analysis 160
Distribution Analysis 165
Expenditure & consumption per capita 167
Chapter 11 CATEGORY ANALYSIS -
SMOOTHIES 173
Value Analysis, 2003−08 173
Value Analysis,
2008−13 174
Value Analysis, US$ 2003−08 176
Value
Analysis, US$ 2008−13 176
Volume Analysis, 2003−08 178
Volume Analysis, 2008−13 179
Company and Brand Share Analysis
181
Distribution Analysis 185
Expenditure & consumption per capita
187
Chapter 12 NEW PRODUCT DEVELOPMENT 190
Product launches over time
190
Recent product launches 192
Chapter 13 ITALY SOCIOECONOMIC PROFILE
193
Country Overview 193
Key Facts 194
Political Overview 195
Economic Overview 196
Chapter 14 ITALY MACROECONOMIC PROFILE 197
Macroeconomic Indicators 197
Chapter 15 RESEARCH METHODOLOGY 202
Methodology overview 202
Secondary research 203
Market modeling
204
Primary research 205
Data finalization 206
Ongoing research
206
Chapter 16 APPENDIX 207
Future readings 207
How to contact
experts in your industry 207
Disclaimer 207
LIST OF FIGURES
Figure 1: Italy soft drinks value and value forecast, 2003−13 (€
m, nominal prices) 30
Figure 2: Italy soft drinks category growth
comparison, by value, 2003−13 33
Figure 3: Italy soft drinks volume
and volume forecast, 2003−13 (Kg/Liters m) 38
Figure 4: Italy soft
drinks company share, by volume, 2007−08 (%) 45
Figure 5: Italy soft
drinks distribution channels, by volume, 2007−08 (%) 51
Figure 6:
Italy functional drinks value and value forecast, 2003−13 (€ m,
nominal prices) 63
Figure 7: Italy functional drinks category growth
comparison, by value, 2003−13 65
Figure 8: Italy functional drinks
volume and volume forecast, 2003−13 (Liters m) 68
Figure 9: Italy
functional drinks category growth comparison, by volume, 2003−13 68
Figure 10: Italy functional drinks company share, by volume, 2007−08 (%)
71
Figure 11: Italy functional drinks distribution channels, by volume,
2007−08 (%) 75
Figure 12: Italy bottled water value and value
forecast, 2003−13 (€ m, nominal prices) 81
Figure 13: Italy
bottled water category growth comparison, by value, 2003−13 84
Figure 14: Italy bottled water volume and volume forecast, 2003−13
(Liters m) 87
Figure 15: Italy bottled water category growth comparison,
by volume, 2003−13 88
Figure 16: Italy bottled water company share,
by volume, 2007−08 (%) 91
Figure 17: Italy bottled water
distribution channels, by volume, 2007−08 (%) 95
Figure 18: Italy
concentrates value and value forecast, 2003−13 (€ m, nominal
prices) 101
Figure 19: Italy concentrates category growth comparison, by
value, 2003−13 103
Figure 20: Italy concentrates volume and volume
forecast, 2003−13 (Kg/Liters m) 106
Figure 21: Italy concentrates
category growth comparison, by volume, 2003−13 106
Figure 22: Italy
concentrates company share, by volume, 2007−08 (%) 108
Figure 23:
Italy concentrates distribution channels, by volume, 2007−08 (%) 111
Figure 24: Italy carbonates value and value forecast, 2003−13 (€
m, nominal prices) 117
Figure 25: Italy carbonates category growth
comparison, by value, 2003−13 120
Figure 26: Italy carbonates volume
and volume forecast, 2003−13 (Liters m) 123
Figure 27: Italy
carbonates category growth comparison, by volume, 2003−13 123
Figure
28: Italy carbonates company share, by volume, 2007−08 (%) 126
Figure 29: Italy carbonates distribution channels, by volume, 2007−08
(%) 129
Figure 30: Italy RTD tea & coffee value and value forecast,
2003−13 (€ m, nominal prices) 136
Figure 31: Italy RTD tea &
coffee category growth comparison, by value, 2003−13 138
Figure 32:
Italy RTD tea & coffee volume and volume forecast, 2003−13 (Liters m)
141
Figure 33: Italy RTD tea & coffee category growth comparison, by
volume, 2003−13 141
Figure 34: Italy RTD tea & coffee company share,
by volume, 2007−08 (%) 144
Figure 35: Italy RTD tea & coffee
distribution channels, by volume, 2007−08 (%) 147
Figure 36: Italy
juices value and value forecast, 2003−13 (€ m, nominal prices)
153
Figure 37: Italy juices category growth comparison, by value,
2003−13 156
Figure 38: Italy juices volume and volume forecast,
2003−13 (Liters m) 159
Figure 39: Italy juices category growth
comparison, by volume, 2003−13 159
Figure 40: Italy juices company
share, by volume, 2007−08 (%) 162
Figure 41: Italy juices
distribution channels, by volume, 2007−08 (%) 166
Figure 42: Italy
smoothies value and value forecast, 2003−13 (€ m, nominal prices)
175
Figure 43: Italy smoothies category growth comparison, by value,
2003−13 177
Figure 44: Italy smoothies volume and volume forecast,
2003−13 (Liters m) 180
Figure 45: Italy smoothies category growth
comparison, by volume, 2003−13 180
Figure 46: Italy smoothies
company share, by volume, 2007−08 (%) 183
Figure 47: Italy smoothies
distribution channels, by volume, 2007−08 (%) 186
Figure 48: Map of
Italy 194
Figure 49: Annual data review process 203
LIST OF
TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft
drinks distribution channels 13
Table 3: Italy soft drinks value,
2003−08 (€ m, nominal prices) 27
Table 4: Italy soft drinks
value forecast, 2008−13 (€ m, nominal prices) 29
Table 5:
Italy soft drinks value, 2003−08 (US$ m nominal prices) 31
Table 6:
Italy soft drinks value forecast, 2008−13 (US$ m nominal prices) 32
Table 7: Italy soft drinks volume, 2003−08 (Kg/Liters m) 35
Table 8:
Italy soft drinks volume forecast, 2008−13 (Kg/Liters m) 37
Table 9:
Italy soft drinks brand share, by volume, 2007−08 (%) 39
Table 10:
Italy soft drinks volume, by brand 2007−08 (Kg/Liters m) 42
Table
11: Italy soft drinks company share by volume, 2007−08 (%) 46
Table
12: Italy soft drinks volume, by company, 2007−08 (Kg/Liters m) 48
Table 13: Italy soft drinks distribution channels, by volume, 2007−08
(%) 50
Table 14: Italy soft drinks volume, by distribution channel,
2007−08 (Kg/Liters m) 50
Table 15: Italy soft drinks expenditure per
capita, 2003−08 (€, nominal prices) 52
Table 16: Italy soft
drinks forecast expenditure per capita, 2008−13 (€, nominal
prices) 53
Table 17: Italy soft drinks expenditure per capita,
2003−08 (US$ nominal prices) 54
Table 18: Italy soft drinks forecast
expenditure per capita, 2008−13 (US$ nominal prices) 55
Table 19:
Italy soft drinks consumption per capita, 2003−08 (Kg/Liters) 56
Table 20: Italy soft drinks forecast consumption per capita, 2008−13
(Kg/Liters) 57
Table 21: Nestlé SA Key Facts 58
Table 22: Italy
functional drinks value, 2003−08 (€ m, nominal prices) 61
Table 23: Italy functional drinks value forecast, 2008−13 (€ m,
nominal prices) 62
Table 24: Italy functional drinks value, 2003−08
(US$ m nominal prices) 64
Table 25: Italy functional drinks value
forecast, 2008−13 (US$ m nominal prices) 64
Table 26: Italy
functional drinks volume, 2003−08 (Liters m) 66
Table 27: Italy
functional drinks volume forecast, 2008−13 (Liters m) 67
Table 28:
Italy functional drinks brand share, by volume, 2007−08 (%) 69
Table
29: Italy functional drinks volume, by brand 2007−08 (Liters m) 70
Table 30: Italy functional drinks company share by volume, 2007−08 (%)
72
Table 31: Italy functional drinks volume, by company, 2007−08
(Liters m) 73
Table 32: Italy functional drinks distribution channels, by
volume, 2007−08 (%) 74
Table 33: Italy functional drinks volume, by
distribution channel, 2007−08 (Liters m) 74
Table 34: Italy
functional drinks expenditure per capita, 2003−08 (€, nominal
prices) 76
Table 35: Italy functional drinks forecast expenditure per
capita, 2008−13 (€, nominal prices) 76
Table 36: Italy
functional drinks expenditure per capita, 2003−08 (US$ nominal prices)
77
Table 37: Italy functional drinks forecast expenditure per capita,
2008−13 (US$ nominal prices) 77
Table 38: Italy functional drinks
consumption per capita, 2003−08 (Liters) 78
Table 39: Italy
functional drinks forecast consumption per capita, 2008−13 (Liters)
78
Table 40: Italy bottled water value, 2003−08 (€ m, nominal
prices) 79
Table 41: Italy bottled water value forecast, 2008−13
(€ m, nominal prices) 80
Table 42: Italy bottled water value,
2003−08 (US$ m nominal prices) 82
Table 43: Italy bottled water
value forecast, 2008−13 (US$ m nominal prices) 83
Table 44: Italy
bottled water volume, 2003−08 (Liters m) 85
Table 45: Italy bottled
water volume forecast, 2008−13 (Liters m) 86
Table 46: Italy bottled
water brand share, by volume, 2007−08 (%) 89
Table 47: Italy bottled
water volume, by brand 2007−08 (Liters m) 90
Table 48: Italy bottled
water company share by volume, 2007−08 (%) 92
Table 49: Italy
bottled water volume, by company, 2007−08 (Liters m) 93
Table 50:
Italy bottled water distribution channels, by volume, 2007−08 (%) 94
Table 51: Italy bottled water volume, by distribution channel, 2007−08
(Liters m) 94
Table 52: Italy bottled water expenditure per capita,
2003−08 (€, nominal prices) 96
Table 53: Italy bottled water
forecast expenditure per capita, 2008−13 (€, nominal prices)
96
Table 54: Italy bottled water expenditure per capita, 2003−08
(US$ nominal prices) 97
Table 55: Italy bottled water forecast expenditure
per capita, 2008−13 (US$ nominal prices) 97
Table 56: Italy bottled
water consumption per capita, 2003−08 (Liters) 98
Table 57: Italy
bottled water forecast consumption per capita, 2008−13 (Liters) 98
Table 58: Italy concentrates value, 2003−08 (€ m, nominal prices)
99
Table 59: Italy concentrates value forecast, 2008−13 (€ m,
nominal prices) 100
Table 60: Italy concentrates value, 2003−08 (US$
m nominal prices) 102
Table 61: Italy concentrates value forecast,
2008−13 (US$ m nominal prices) 102
Table 62: Italy concentrates
volume, 2003−08 (Kg/Liters m) 104
Table 63: Italy concentrates
volume forecast, 2008−13 (Kg/Liters m) 105
Table 64: Italy
concentrates brand share, by volume, 2007−08 (%) 107
Table 65: Italy
concentrates volume, by brand 2007−08 (Kg/Liters m) 107
Table 66:
Italy concentrates company share by volume, 2007−08 (%) 109
Table
67: Italy concentrates volume, by company, 2007−08 (Kg/Liters m) 109
Table 68: Italy concentrates distribution channels, by volume, 2007−08
(%) 110
Table 69: Italy concentrates volume, by distribution channel,
2007−08 (Kg/Liters m) 110
Table 70: Italy concentrates expenditure
per capita, 2003−08 (€, nominal prices) 112
Table 71: Italy
concentrates forecast expenditure per capita, 2008−13 (€, nominal
prices) 112
Table 72: Italy concentrates expenditure per capita,
2003−08 (US$ nominal prices) 113
Table 73: Italy concentrates
forecast expenditure per capita, 2008−13 (US$ nominal prices) 113
Table 74: Italy concentrates consumption per capita, 2003−08 (Kg/Liters)
114
Table 75: Italy concentrates forecast consumption per capita,
2008−13 (Kg/Liters) 114
Table 76: Italy carbonates value,
2003−08 (€ m, nominal prices) 115
Table 77: Italy carbonates
value forecast, 2008−13 (€ m, nominal prices) 116
Table 78:
Italy carbonates value, 2003−08 (US$ m nominal prices) 118
Table 79:
Italy carbonates value forecast, 2008−13 (US$ m nominal prices) 119
Table 80: Italy carbonates volume, 2003−08 (Liters m) 121
Table 81:
Italy carbonates volume forecast, 2008−13 (Liters m) 122
Table 82:
Italy carbonates brand share, by volume, 2007−08 (%) 124
Table 83:
Italy carbonates volume, by brand 2007−08 (Liters m) 125
Table 84:
Italy carbonates company share by volume, 2007−08 (%) 127
Table 85:
Italy carbonates volume, by company, 2007−08 (Liters m) 127
Table
86: Italy carbonates distribution channels, by volume, 2007−08 (%)
128
Table 87: Italy carbonates volume, by distribution channel,
2007−08 (Liters m) 128
Table 88: Italy carbonates expenditure per
capita, 2003−08 (€, nominal prices) 130
Table 89: Italy
carbonates forecast expenditure per capita, 2008−13 (€, nominal
prices) 131
Table 90: Italy carbonates expenditure per capita,
2003−08 (US$ nominal prices) 131
Table 91: Italy carbonates forecast
expenditure per capita, 2008−13 (US$ nominal prices) 132
Table 92:
Italy carbonates consumption per capita, 2003−08 (Liters) 132
Table
93: Italy carbonates forecast consumption per capita, 2008−13 (Liters)
133
Table 94: Italy RTD tea & coffee value, 2003−08 (€ m,
nominal prices) 134
Table 95: Italy RTD tea & coffee value forecast,
2008−13 (€ m, nominal prices) 135
Table 96: Italy RTD tea &
coffee value, 2003−08 (US$ m nominal prices) 137
Table 97: Italy RTD
tea & coffee value forecast, 2008−13 (US$ m nominal prices) 137
Table 98: Italy RTD tea & coffee volume, 2003−08 (Liters m) 139
Table 99: Italy RTD tea & coffee volume forecast, 2008−13 (Liters m)
140
Table 100: Italy RTD tea & coffee brand share, by volume,
2007−08 (%) 142
Table 101: Italy RTD tea & coffee volume, by brand
2007−08 (Liters m) 143
Table 102: Italy RTD tea & coffee company
share by volume, 2007−08 (%) 145
Table 103: Italy RTD tea & coffee
volume, by company, 2007−08 (Liters m) 145
Table 104: Italy RTD tea
& coffee distribution channels, by volume, 2007−08 (%) 146
Table
105: Italy RTD tea & coffee volume, by distribution channel, 2007−08
(Liters m) 146
Table 106: Italy RTD tea & coffee expenditure per capita,
2003−08 (€, nominal prices) 148
Table 107: Italy RTD tea &
coffee forecast expenditure per capita, 2008−13 (€, nominal
prices) 148
Table 108: Italy RTD tea & coffee expenditure per capita,
2003−08 (US$ nominal prices) 149
Table 109: Italy RTD tea & coffee
forecast expenditure per capita, 2008−13 (US$ nominal prices) 149
Table 110: Italy RTD tea & coffee consumption per capita, 2003−08
(Liters) 150
Table 111: Italy RTD tea & coffee forecast consumption per
capita, 2008−13 (Liters) 150
Table 112: Italy juices value,
2003−08 (€ m, nominal prices) 151
Table 113: Italy juices
value forecast, 2008−13 (€ m, nominal prices) 152
Table 114:
Italy juices value, 2003−08 (US$ m nominal prices) 154
Table 115:
Italy juices value forecast, 2008−13 (US$ m nominal prices) 155
Table 116: Italy juices volume, 2003−08 (Liters m) 157
Table 117:
Italy juices volume forecast, 2008−13 (Liters m) 158
Table 118:
Italy juices brand share, by volume, 2007−08 (%) 160
Table 119:
Italy juices volume, by brand 2007−08 (Liters m) 161
Table 120:
Italy juices company share by volume, 2007−08 (%) 163
Table 121:
Italy juices volume, by company, 2007−08 (Liters m) 164
Table 122:
Italy juices distribution channels, by volume, 2007−08 (%) 165
Table
123: Italy juices volume, by distribution channel, 2007−08 (Liters m)
165
Table 124: Italy juices expenditure per capita, 2003−08
(€, nominal prices) 167
Table 125: Italy juices forecast expenditure
per capita, 2008−13 (€, nominal prices) 168
Table 126: Italy
juices expenditure per capita, 2003−08 (US$ nominal prices) 169
Table 127: Italy juices forecast expenditure per capita, 2008−13 (US$
nominal prices) 170
Table 128: Italy juices consumption per capita,
2003−08 (Liters) 171
Table 129: Italy juices forecast consumption
per capita, 2008−13 (Liters) 172
Table 130: Italy smoothies value,
2003−08 (€ m, nominal prices) 173
Table 131: Italy smoothies
value forecast, 2008−13 (€ m, nominal prices) 174
Table 132:
Italy smoothies value, 2003−08 (US$ m nominal prices) 176
Table 133:
Italy smoothies value forecast, 2008−13 (US$ m nominal prices) 176
Table 134: Italy smoothies volume, 2003−08 (Liters m) 178
Table 135:
Italy smoothies volume forecast, 2008−13 (Liters m) 179
Table 136:
Italy smoothies brand share, by volume, 2007−08 (%) 181
Table 137:
Italy smoothies volume, by brand 2007−08 (Liters m) 182
Table 138:
Italy smoothies company share by volume, 2007−08 (%) 184
Table 139:
Italy smoothies volume, by company, 2007−08 (Liters m) 184
Table
140: Italy smoothies distribution channels, by volume, 2007−08 (%)
185
Table 141: Italy smoothies volume, by distribution channel,
2007−08 (Liters m) 185
Table 142: Italy smoothies expenditure per
capita, 2003−08 (€, nominal prices) 187
Table 143: Italy
smoothies forecast expenditure per capita, 2008−13 (€, nominal
prices) 187
Table 144: Italy smoothies expenditure per capita,
2003−08 (US$ nominal prices) 188
Table 145: Italy smoothies forecast
expenditure per capita, 2008−13 (US$ nominal prices) 188
Table 146:
Italy smoothies consumption per capita, 2003−08 (Liters) 189
Table
147: Italy smoothies forecast consumption per capita, 2008−13 (Liters)
189
Table 148: Italy soft drinks new product launches reports, by company
(Top 5 companies), 2008 190
Table 149: Italy soft drinks new product
launches SKUs, by company (Top 5 companies), 2008 190
Table 150: Italy
soft drinks new product launches (reports), by flavor and fragrances (Top 10
flavors), 2008 191
Table 151: Italy soft drinks new product launches
(reports), by Ingredients (Top 10 Ingredients), 2008 191
Table 152: Italy
soft drinks new product launches (reports), by Package tags or Claims (Top 10
claims), 2008 192
Table 153: Italy soft drinks new product launches
(reports) - Recent 5 launches (2008) 192
Table 154: Italy Key Facts
194
Table 155: Italy population, by age group, 2003−08 (millions)
197
Table 156: Italy population forecast, by age group, 2008−13
(millions) 198
Table 157: Italy population, by gender, 2003−08
(millions) 198
Table 158: Italy population forecast, by gender,
2008−13 (millions) 199
Table 159: Italy nominal GDP, 2003−08
(€ bn, nominal prices) 199
Table 160: Italy nominal GDP forecast,
2008−13 (€ bn, nominal prices) 199
Table 161: Italy real GDP,
2003−08 (€ bn, 2000 prices) 200
Table 162: Italy real GDP
forecast, 2008−13 (€ bn, 2000 prices) 200
Table 163: Italy
real GDP, 2003−08 (US$ bn, 2000 prices) 200
Table 164: Italy real
GDP forecast, 2008−13 (US$ bn, 2000 prices) 201
Table 165: Italy
consumer price index, 2003−08 (2000=100) 201
Table 166: Italy
consumer price index, 2008−13 (2000=100) 201
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