Table of Contents
CHAPTER 1 INTRODUCTION
- 1.1 What is this report about?
- 1.2 Who is the target reader?
- 1.3 How to use this report
- 1.4 Definitions
CHAPTER 2 GROUP OF EIGHT (G8) SPIRITS INDUSTRY OUTLOOK
CHAPTER 3 SPIRITS IN CANADA
- 3.1 Market Overview
- 3.2 Market Value
- 3.3 Market Volume
- 3.4 Market Segmentation I
- 3.5 Market Segmentation II
- 3.6 Market Share
- 3.7 Five Forces Analysis
- 3.8 Leading Companies
- 3.9 Distribution
- 3.10 Market Forecasts
- 3.11 Macroeconomic Indicators
CHAPTER 4 SPIRITS IN FRANCE
- 4.1 Market Overview
- 4.2 Market Value
- 4.3 Market Volume
- 4.4 Market Segmentation I
- 4.5 Market Segmentation II
- 4.6 Market Share
- 4.7 Five Forces Analysis
- 4.8 Leading Companies
- 4.9 Distribution
- 4.10 Market Forecasts
- 4.11 Macroeconomic Indicators
CHAPTER 5 SPIRITS IN GERMANY
- 5.1 Market Overview
- 5.2 Market Value
- 5.3 Market Volume
- 5.4 Market Segmentation I
- 5.5 Market Segmentation II
- 5.6 Market Share
- 5.7 Five Forces Analysis
- 5.8 Leading Companies
- 5.9 Distribution
- 5.10 Market Forecasts
- 5.11 Macroeconomic Indicators
CHAPTER 6 SPIRITS IN ITALY
- 6.1 Market Overview
- 6.2 Market Value
- 6.3 Market Volume
- 6.4 Market Segmentation I
- 6.5 Market Segmentation II
- 6.6 Market Share
- 6.7 Five Forces Analysis
- 6.8 Leading Companies
- 6.9 Distribution
- 6.10 Market Forecasts
- 6.11 Macroeconomic Indicators
CHAPTER 7 SPIRITS IN JAPAN
- 7.1 Market Overview
- 7.2 Market Value
- 7.3 Market Volume
- 7.4 Market Segmentation I
- 7.5 Market Segmentation II
- 7.6 Market Share
- 7.7 Five Forces Analysis
- 7.8 Leading Companies
- 7.9 Distribution
- 7.10 Market Forecasts
- 7.11 Macroeconomic Indicators
CHAPTER 8 SPIRITS IN RUSSIA
- 8.1 Market Overview
- 8.2 Market Value
- 8.3 Market Volume
- 8.4 Market Segmentation I
- 8.5 Market Segmentation II
- 8.6 Market Share
- 8.7 Five Forces Analysis
- 8.8 Leading Companies
- 8.9 Distribution
- 8.10 Market Forecasts
- 8.11 Macroeconomic Indicators
CHAPTER 9 SPIRITS IN THE UNITED KINGDOM
- 9.1 Market Overview
- 9.2 Market Value
- 9.3 Market Volume
- 9.4 Market Segmentation I
- 9.5 Market Segmentation II
- 9.6 Market Share
- 9.7 Five Forces Analysis
- 9.8 Leading Companies
- 9.9 Distribution
- 9.10 Market Forecasts
- 9.11 Macroeconomic Indicators
CHAPTER 10 SPIRITS IN THE UNITED STATES
- 10.1 Market Overview
- 10.2 Market Value
- 10.3 Market Volume
- 10.4 Market Segmentation I
- 10.5 Market Segmentation II
- 10.6 Market Share
- 10.7 Five Forces Analysis
- 10.8 Leading Companies
- 10.9 Distribution
- 10.10 Market Forecasts
- 10.11 Macroeconomic Indicators
CHAPTER 11 APPENDIX
- 11.1 Data Research Methodology
LIST OF TABLES
- Table 1: G8 Spirits industry, revenue ($bn), 2004 - 2013 21
- Table 2: G8 Spirits industry, revenue by country ($ bn) 2004 - 2008 23
- Table 3: G8 Spirits industry forecast, revenue by country ($ bn) 2008 -
2013 24
- Table 4: Canada Spirits Market Value: $ billion, 2004-2008 26
- Table 5: Canada Spirits Market Volume: Liters million, 2004-2008 27
- Table 6: Canada Spirits Market Segmentation I: % Share, by Value, 2008
28
- Table 7: Canada Spirits Market Segmentation II: % Share, by Value, 2008
29
- Table 8: Canada Spirits Market Share: % Share, by Volume, 2008 30
- Table 9: Key Facts: Diageo plc 40
- Table 10: Key Financials: Diageo plc 43
- Table 11: Key Facts: Pernod Ricard 44
- Table 12: Key Facts: Bacardi Limited 47
- Table 13: Canada Spirits Distribution: % Share, by Volume, 2008 48
- Table 14: Canada Spirits Market Value Forecast: $ billion, 2008-2013 49
- Table 15: Canada Spirits Market Volume Forecast: Liters million, 2008-2013
50
- Table 16: Canada Size of Population (million) , 2004-2008 51
- Table 17: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 51
- Table 18: Canada Inflation, 2004-2008 52
- Table 19: Canada Exchange Rate, 2004-2008 52
- Table 20: France Spirits Market Value: $ billion, 2004-2008 54
- Table 21: France Spirits Market Volume: Liters million, 2004-2008 55
- Table 22: France Spirits Market Segmentation I: % Share, by Value, 2008
56
- Table 23: France Spirits Market Segmentation II: % Share, by Value, 2008
57
- Table 24: France Spirits Market Share: % Share, by Volume, 2008 58
- Table 25: Key Facts: Pernod Ricard 68
- Table 26: Key Facts: La Martiniquaise SAS 71
- Table 27: Key Facts: Diageo plc 72
- Table 28: Key Financials: Diageo plc 75
- Table 29: France Spirits Distribution: % Share, by Volume, 2008 76
- Table 30: France Spirits Market Value Forecast: $ billion, 2008-2013 77
- Table 31: France Spirits Market Volume Forecast: Liters million, 2008-2013
78
- Table 32: France Size of Population (million) , 2004-2008 79
- Table 33: France GDP (Constant 2000 Prices, $ billion), 2004-2008 79
- Table 34: France Inflation, 2004-2008 80
- Table 35: France Exchange Rate, 2004-2008 80
- Table 36: Germany Spirits Market Value: $ billion, 2004-2008 82
- Table 37: Germany Spirits Market Volume: Liters million, 2004-2008 83
- Table 38: Germany Spirits Market Segmentation I: % Share, by Value, 2008
84
- Table 39: Germany Spirits Market Segmentation II: % Share, by Value, 2008
85
- Table 40: Germany Spirits Market Share: % Share, by Volume, 2008 86
- Table 41: Key Facts: Diageo plc 95
- Table 42: Key Financials: Diageo plc 98
- Table 43: Key Facts: Pernod Ricard 99
- Table 44: Germany Spirits Distribution: % Share, by Volume, 2008 102
- Table 45: Germany Spirits Market Value Forecast: $ billion, 2008-2013
103
- Table 46: Germany Spirits Market Volume Forecast: Liters million,
2008-2013 104
- Table 47: Germany Size of Population (million) , 2004-2008 105
- Table 48: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008 105
- Table 49: Germany Inflation, 2004-2008 106
- Table 50: Germany Exchange Rate, 2004-2008 106
- Table 51: Italy Spirits Market Value: $ billion, 2004-2008 108
- Table 52: Italy Spirits Market Volume: Liters million, 2004-2008 109
- Table 53: Italy Spirits Market Segmentation I: % Share, by Value, 2008
110
- Table 54: Italy Spirits Market Segmentation II: % Share, by Value, 2008
111
- Table 55: Italy Spirits Market Share: % Share, by Volume, 2008 112
- Table 56: Key Facts: Diageo plc 121
- Table 57: Key Financials: Diageo plc 124
- Table 58: Key Facts: Davide Campari Milano SpA 125
- Table 59: Key Financials: Davide Campari Milano SpA 127
- Table 60: Key Facts: Pernod Ricard 128
- Table 61: Italy Spirits Distribution: % Share, by Volume, 2008 131
- Table 62: Italy Spirits Market Value Forecast: $ billion, 2008-2013
132
- Table 63: Italy Spirits Market Volume Forecast: Liters million, 2008-2013
133
- Table 64: Italy Size of Population (million) , 2004-2008 134
- Table 65: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 134
- Table 66: Italy Inflation, 2004-2008 135
- Table 67: Italy Exchange Rate, 2004-2008 135
- Table 68: Japan Spirits Market Value: $ million, 2004-2008 137
- Table 69: Japan Spirits Market Volume: Liters million, 2004-2008 138
- Table 70: Japan Spirits Market Segmentation I: % Share, by Value, 2008
139
- Table 71: Japan Spirits Market Segmentation II: % Share, by Value, 2008
140
- Table 72: Japan Spirits Market Share: % Share, by Volume, 2008 141
- Table 73: Key Facts: Takara Shuzo Co., Ltd 150
- Table 74: Key Facts: Suntory Limited 152
- Table 75: Key Facts: Kirin Holdings Company, Ltd 154
- Table 76: Key Financials: Kirin Holdings Company, Ltd 156
- Table 77: Japan Spirits Distribution: % Share, by Volume, 2008 157
- Table 78: Japan Spirits Market Value Forecast: $ million, 2008-2013 158
- Table 79: Japan Spirits Market Volume Forecast: Liters million, 2008-2013
159
- Table 80: Japan Size of Population (million) , 2004-2008 160
- Table 81: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008 160
- Table 82: Japan Inflation, 2004-2008 161
- Table 83: Japan Exchange Rate, 2004-2008 161
- Table 84: Russia Spirits Market Value: $ billion, 2004-2008 163
- Table 85: Russia Spirits Market Volume: Liters million, 2004-2008 164
- Table 86: Russia Spirits Market Segmentation I: % Share, by Value, 2008
165
- Table 87: Russia Spirits Market Segmentation II: % Share, by Value, 2008
166
- Table 88: Russia Spirits Market Share: % Share, by Volume, 2008 167
- Table 89: Key Facts: Cristall 174
- Table 90: Key Facts: Liviz 175
- Table 91: Russia Spirits Distribution: % Share, by Volume, 2008 176
- Table 92: Russia Spirits Market Value Forecast: $ billion, 2008-2013 177
- Table 93: Russia Spirits Market Volume Forecast: Liters million, 2008-2013
178
- Table 94: Russia Size of Population (million) , 2004-2008 179
- Table 95: Russia GDP (Constant 2000 Prices, $ billion), 2004-2008 179
- Table 96: Russia Inflation, 2004-2008 180
- Table 97: Russia Exchange Rate, 2004-2008 180
- Table 98: United Kingdom Spirits Market Value: $ billion, 2004-2008 182
- Table 99: United Kingdom Spirits Market Volume: Liters million, 2004-2008
183
- Table 100: United Kingdom Spirits Market Segmentation I: % Share, by
Value, 2008 184
- Table 101: United Kingdom Spirits Market Segmentation II: % Share, by
Value, 2008 185
- Table 102: United Kingdom Spirits Market Share: % Share, by Volume, 2008
186
- Table 103: Key Facts: Diageo plc 196
- Table 104: Key Financials: Diageo plc 199
- Table 105: Key Facts: Pernod Ricard 200
- Table 106: United Kingdom Spirits Distribution: % Share, by Volume, 2008
203
- Table 107: United Kingdom Spirits Market Value Forecast: $ billion,
2008-2013 204
- Table 108: United Kingdom Spirits Market Volume Forecast: Liters million,
2008-2013 205
- Table 109: United Kingdom Size of Population (million) , 2004-2008 206
- Table 110: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008
206
- Table 111: United Kingdom Inflation, 2004-2008 207
- Table 112: United Kingdom Exchange Rate, 2004-2008 207
- Table 113: United States Spirits Market Value: $ billion, 2004-2008
209
- Table 114: United States Spirits Market Volume: Liters million, 2004-2008
210
- Table 115: United States Spirits Market Segmentation I: % Share, by Value,
2008 211
- Table 116: United States Spirits Market Segmentation II: % Share, by
Value, 2008 212
- Table 117: United States Spirits Market Share: % Share, by Volume, 2008
213
- Table 118: Key Facts: Diageo plc 222
- Table 119: Key Financials: Diageo plc 225
- Table 120: Key Facts: Pernod Ricard 226
- Table 121: Key Facts: Fortune Brands, Inc 229
- Table 122: Key Financials: Fortune Brands, Inc 232
- Table 123: United States Spirits Distribution: % Share, by Volume, 2008
233
- Table 124: United States Spirits Market Value Forecast: $ billion,
2008-2013 234
- Table 125: United States Spirits Market Volume Forecast: Liters million,
2008-2013 235
- Table 126: United States Size of Population (million) , 2004-2008 236
- Table 127: United States GDP (Constant 2000 Prices, $ billion), 2004-2008
236
- Table 128: United States Inflation, 2004-2008 236
LIST OF FIGURES
- Figure 1: G8 Spirits industry, revenue ($ bn) 2004 - 2013 21
- Figure 2: G8 Spirits industry, revenue by country (%) 2008 22
- Figure 3: G8 Spirits industry, revenue by country ($ bn) 2004 - 2008 23
- Figure 4: G8 Spirits industry forecast, revenue by country ($ bn) 2008 -
2013 24
- Figure 5: Canada Spirits Market Value: $ billion, 2004-2008 26
- Figure 6: Canada Spirits Market Volume: Liters million, 2004-2008 27
- Figure 7: Canada Spirits Market Segmentation I: % Share, by Value, 2008
28
- Figure 8: Canada Spirits Market Segmentation II: % Share, by Value, 2008
29
- Figure 9: Canada Spirits Market Share: % Share, by Volume, 2008 30
- Figure 10: Forces Driving Competition in the Spirits Market in Canada,
2008 31
- Figure 11: Drivers of Buyer Power in the Spirits Market in Canada, 2008
33
- Figure 12: Drivers of Supplier Power in the Spirits Market in Canada, 2008
35
- Figure 13: Factors Influencing the Likelihood of New Entrants in the
Spirits Market in Canada, 2008 36
- Figure 14: Factors Influencing the Threat of Substitutes in the Spirits
Market in Canada, 2008 37
- Figure 15: Drivers of Degree of Rivalry in the Spirits Market in Canada,
2008 38
- Figure 16: Revenues & Profitability: Diageo plc 43
- Figure 17: Canada Spirits Distribution: % Share, by Volume, 2008 48
- Figure 18: Canada Spirits Market Value Forecast: $ billion, 2008-2013
49
- Figure 19: Canada Spirits Market Volume Forecast: Liters million,
2008-2013 50
- Figure 20: France Spirits Market Value: $ billion, 2004-2008 54
- Figure 21: France Spirits Market Volume: Liters million, 2004-2008 55
- Figure 22: France Spirits Market Segmentation I: % Share, by Value, 2008
56
- Figure 23: France Spirits Market Segmentation II: % Share, by Value, 2008
57
- Figure 24: France Spirits Market Share: % Share, by Volume, 2008 58
- Figure 25: Forces Driving Competition in the Spirits Market in France,
2008 59
- Figure 26: Drivers of Buyer Power in the Spirits Market in France, 2008
61
- Figure 27: Drivers of Supplier Power in the Spirits Market in France, 2008
63
- Figure 28: Factors Influencing the Likelihood of New Entrants in the
Spirits Market in France, 2008 64
- Figure 29: Factors Influencing the Threat of Substitutes in the Spirits
Market in France, 2008 65
- Figure 30: Drivers of Degree of Rivalry in the Spirits Market in France,
2008 66
- Figure 31: Revenues & Profitability: Diageo plc 75
- Figure 32: France Spirits Distribution: % Share, by Volume, 2008 76
- Figure 33: France Spirits Market Value Forecast: $ billion, 2008-2013 77
- Figure 34: France Spirits Market Volume Forecast: Liters million,
2008-2013 78
- Figure 35: Germany Spirits Market Value: $ billion, 2004-2008 82
- Figure 36: Germany Spirits Market Volume: Liters million, 2004-2008 83
- Figure 37: Germany Spirits Market Segmentation I: % Share, by Value, 2008
84
- Figure 38: Germany Spirits Market Segmentation II: % Share, by Value, 2008
85
- Figure 39: Germany Spirits Market Share: % Share, by Volume, 2008 86
- Figure 40: Forces Driving Competition in the Spirits Market in Germany,
2008 87
- Figure 41: Drivers of Buyer Power in the Spirits Market in Germany, 2008
89
- Figure 42: Drivers of Supplier Power in the Spirits Market in Germany,
2008 90
- Figure 43: Factors Influencing the Likelihood of New Entrants in the
Spirits Market in Germany, 2008 91
- Figure 44: Factors Influencing the Threat of Substitutes in the Spirits
Market in Germany, 2008 92
- Figure 45: Drivers of Degree of Rivalry in the Spirits Market in Germany,
2008 93
- Figure 46: Revenues & Profitability: Diageo plc 98
- Figure 47: Germany Spirits Distribution: % Share, by Volume, 2008 102
- Figure 48: Germany Spirits Market Value Forecast: $ billion, 2008-2013
103
- Figure 49: Germany Spirits Market Volume Forecast: Liters million,
2008-2013 104
- Figure 50: Italy Spirits Market Value: $ billion, 2004-2008 108
- Figure 51: Italy Spirits Market Volume: Liters million, 2004-2008 109
- Figure 52: Italy Spirits Market Segmentation I: % Share, by Value, 2008
110
- Figure 53: Italy Spirits Market Segmentation II: % Share, by Value, 2008
111
- Figure 54: Italy Spirits Market Share: % Share, by Volume, 2008 112
- Figure 55: Forces Driving Competition in the Spirits Market in Italy, 2008
113
- Figure 56: Drivers of Buyer Power in the Spirits Market in Italy, 2008
115
- Figure 57: Drivers of Supplier Power in the Spirits Market in Italy, 2008
116
- Figure 58: Factors Influencing the Likelihood of New Entrants in the
Spirits Market in Italy, 2008 117
- Figure 59: Factors Influencing the Threat of Substitutes in the Spirits
Market in Italy, 2008 118
- Figure 60: Drivers of Degree of Rivalry in the Spirits Market in Italy,
2008 119
- Figure 61: Revenues & Profitability: Diageo plc 124
- Figure 62: Revenues & Profitability: Davide Campari Milano SpA 127
- Figure 63: Italy Spirits Distribution: % Share, by Volume, 2008 131
- Figure 64: Italy Spirits Market Value Forecast: $ billion, 2008-2013
132
- Figure 65: Italy Spirits Market Volume Forecast: Liters million, 2008-2013
133
- Figure 66: Japan Spirits Market Value: $ million, 2004-2008 137
- Figure 67: Japan Spirits Market Volume: Liters million, 2004-2008 138
- Figure 68: Japan Spirits Market Segmentation I: % Share, by Value, 2008
139
- Figure 69: Japan Spirits Market Segmentation II: % Share, by Value, 2008
140
- Figure 70: Japan Spirits Market Share: % Share, by Volume, 2008 141
- Figure 71: Forces Driving Competition in the Spirits Market in Japan, 2008
142
- Figure 72: Drivers of Buyer Power in the Spirits Market in Japan, 2008
144
- Figure 73: Drivers of Supplier Power in the Spirits Market in Japan, 2008
145
- Figure 74: Factors Influencing the Likelihood of New Entrants in the
Spirits Market in Japan, 2008 146
- Figure 75: Factors Influencing the Threat of Substitutes in the Spirits
Market in Japan, 2008 147
- Figure 76: Drivers of Degree of Rivalry in the Spirits Market in Japan,
2008 148
- Figure 77: Revenues & Profitability: Kirin Holdings Company, Ltd 156
- Figure 78: Japan Spirits Distribution: % Share, by Volume, 2008 157
- Figure 79: Japan Spirits Market Value Forecast: $ million, 2008-2013
158
- Figure 80: Japan Spirits Market Volume Forecast: Liters million, 2008-2013
159
- Figure 81: Russia Spirits Market Value: $ billion, 2004-2008 163
- Figure 82: Russia Spirits Market Volume: Liters million, 2004-2008 164
- Figure 83: Russia Spirits Market Segmentation I: % Share, by Value, 2008
165
- Figure 84: Russia Spirits Market Segmentation II: % Share, by Value, 2008
166
- Figure 85: Russia Spirits Market Share: % Share, by Volume, 2008 167
- Figure 86: Forces Driving Competition in the Spirits Market in Russia,
2008 168
- Figure 87: Drivers of Buyer Power in the Spirits Market in Russia, 2008
169
- Figure 88: Drivers of Supplier Power in the Spirits Market in Russia, 2008
170
- Figure 89: Factors Influencing the Likelihood of New Entrants in the
Spirits Market in Russia, 2008 171
- Figure 90: Factors Influencing the Threat of Substitutes in the Spirits
Market in Russia, 2008 172
- Figure 91: Drivers of Degree of Rivalry in the Spirits Market in Russia,
2008 173
- Figure 92: Russia Spirits Distribution: % Share, by Volume, 2008 176
- Figure 93: Russia Spirits Market Value Forecast: $ billion, 2008-2013
177
- Figure 94: Russia Spirits Market Volume Forecast: Liters million,
2008-2013 178
- Figure 95: United Kingdom Spirits Market Value: $ billion, 2004-2008
182
- Figure 96: United Kingdom Spirits Market Volume: Liters million, 2004-2008
183
- Figure 97: United Kingdom Spirits Market Segmentation I: % Share, by
Value, 2008 184
- Figure 98: United Kingdom Spirits Market Segmentation II: % Share, by
Value, 2008 185
- Figure 99: United Kingdom Spirits Market Share: % Share, by Volume, 2008
186
- Figure 100: Forces Driving Competition in the Spirits Market in the United
Kingdom, 2008 187
- Figure 101: Drivers of Buyer Power in the Spirits Market in the United
Kingdom, 2008 189
- Figure 102: Drivers of Supplier Power in the Spirits Market in the United
Kingdom, 2008 191
- Figure 103: Factors Influencing the Likelihood of New Entrants in the
Spirits Market in the United Kingdom, 2008 192
- Figure 104: Factors Influencing the Threat of Substitutes in the Spirits
Market in the United Kingdom, 2008 193
- Figure 105: Drivers of Degree of Rivalry in the Spirits Market in the
United Kingdom, 2008 194
- Figure 106: Revenues & Profitability: Diageo plc 199
- Figure 107: United Kingdom Spirits Distribution: % Share, by Volume, 2008
203
- Figure 108: United Kingdom Spirits Market Value Forecast: $ billion,
2008-2013 204
- Figure 109: United Kingdom Spirits Market Volume Forecast: Liters million,
2008-2013205
- Figure 110: United States Spirits Market Value: $ billion, 2004-2008 209
- Figure 111: United States Spirits Market Volume: Liters million, 2004-2008
210
- Figure 112: United States Spirits Market Segmentation I: % Share, by
Value, 2008 211
- Figure 113: United States Spirits Market Segmentation II: % Share, by
Value, 2008 212
- Figure 114: United States Spirits Market Share: % Share, by Volume, 2008
213
- Figure 115: Forces Driving Competition in the Spirits Market in the United
States, 2008 214
- Figure 116: Drivers of Buyer Power in the Spirits Market in the United
States, 2008 216
- Figure 117: Drivers of Supplier Power in the Spirits Market in the United
States, 2008 217
- Figure 118: Factors Influencing the Likelihood of New Entrants in the
Spirits Market in the United States, 2008 218
- Figure 119: Factors Influencing the Threat of Substitutes in the Spirits
Market in the United States, 2008 219
- Figure 120: Drivers of Degree of Rivalry in the Spirits Market in the
United States, 2008 220
- Figure 121: Revenues & Profitability: Diageo plc 225
- Figure 122: Revenues & Profitability: Fortune Brands, Inc. 232
- Figure 123: United States Spirits Distribution: % Share, by Volume, 2008
233
- Figure 124: United States Spirits Market Value Forecast: $ billion,
2008-2013 234
- Figure 125: United States Spirits Market Volume Forecast: Liters million,
2008-2013 235
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