Abstract
INTRODUCTION
This report contains easily comparable data on market value, volume,
segmentation and market share for the top five emerging countries' SPIRITS
markets, plus full fiveyear market forecasts. It examines future problems,
innovations and potential growth areas within the market.
What is this report about?
This report is a part of Datamonitor' s Top 5 Emerging Markets Industry Guide
series, which includes comprehensive category data and analysis across all
major industry sectors. These incisive reports include key data points, charts
and expert analysis on a global, regional and country basis.
Who is the target reader?
This report should make essential reading for anyone involved in the Spirits
market, plus anyone considering expansion into the Spirits market, or
targeting customers or suppliers in the market.
This report should be read by competitive analysts, distribution managers,
marketing managers, strategic planners and senior executives.
How to use this report
This introductory section sets out the report style and explains the
definitions used in the following chapters: chapter two gives an overview;
chapters three to seven consider the top 5 emerging countries; and chapter
eight is an appendix that details Datamonitor' s research methodology.
Definitions
The spirits market consists of the sale of brandy, gin & genever, liqueurs,
rum, specialty spirits, tequila & mezcal, vodka and whisky. Any currency
conversions used in the creation of this report have been calculated using
constant annual average exchange rates. Market shares by company or
distribution channel are calculated on the basis of market volume in 2008.
| 
View Cart
