Abstract
INTRODUCTION
This report contains easily comparable data on market value, volume,
segmentation and market share for the BRIC countries Spirits market, plus full
five-year market forecasts. It examines future problems, innovations and
potential growth areas within the market.
IWhat is this report about?
This report is a part of Datamonitor' s BRIC Industry Guide series, which
includes comprehensive category data and analysis across all major industry
sectors. These incisive reports include key data points, charts and expert
analysis on a global, regional and country basis.
IWho is the target reader?
This report should make essential reading for anyone involved in the Spirits
market - plus anyone considering expansion into Spirits market, or targeting
customers or suppliers in the market.
This report should be read by competitive analysts, distribution managers,
marketing managers, strategic planners and senior executives.
IHow to use this report
This introductory section sets out the report style and explains the
definitions used in following chapters; chapter two gives an overview,
chapters three to six consider BRIC countries chapter seven is an appendix
that details Datamonitor' s research methodology.
IDefinitions
The spirits market consists of the sale of brandy, gin & genever, liqueurs,
rum, specialty spirits, tequila & mezcal, vodka and whisky. Any currency
conversions used in the creation of this report have been calculated using
constant annual average exchange rates. Market shares by company or
distribution channel are calculated on the basis of market volume in 2008.
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