Abstract
1 INTRODUCTION
This report contains easily comparable data on market value, volume,
segmentation and market share for the BRIC countries OTC Pharmaceuticals
market, plus full fiveyear market forecasts. It examines future problems,
innovations and potential growth areas within the market.
What is this report about?
This report is a part of Datamonitor' s BRIC Industry Guide series, which
includes comprehensive category data and analysis across all major industry
sectors. These incisive reports include key data points, charts and expert
analysis on a global, regional and country basis.
Who is the target reader?
This report should make essential reading for anyone involved in the OTC
Pharmaceuticals market - plus anyone considering expansion into OTC
Pharmaceuticals market, or targeting customers or suppliers in the market.
This report should be read by competitive analysts, distribution managers,
marketing managers, strategic planners and senior executives.
How to use this report
This introductory section sets out the report style and explains the
definitions used in following chapters; chapter two gives an overview,
chapters three to six consider BRIC countries chapter seven is an appendix
that details Datamonitor' s research methodology.
Definitions
The OTC pharmaceuticals market values the total sales of traditional
medicines, cough and cold preparations (tablets, mixtures, lozenges, topical
remedies, inhalers), vitamins and minerals (multi-vitamins, single minerals,
single vitamins, tonics), indigestion preparations (tablets, powders,
mixtures), analgesics (Paracetamol, Ibuprofen, Aspirin, other analgesics), and
other OTC healthcare products including; medicated skin products
(anti-bacterials, acne treatments, anti-fungals, other medicated skin
products, disinfectants), topical OTC medicines (anesthetic products,
anti-itch products, antibiotic creams/gels), plasters & bandages (adhesive
bandages/plasters, first aid tape, gauze pads/rolled gauze, other tape or
bandage, liquid bandages), first aid kits and other OTC healthcare products
(anti-smoking aids, rectal medications, eye/ear drops, sleeping aids, motion
sickness).
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