Abstract
INTRODUCTION
The Group of Eight (G8) is a forum for the governments of eight nations of the
northern hemisphere: Canada, France, Germany, Italy, Japan, Russia, UK and the
US Together, the G8 countries represent about 65% of Gross World Product. This
report contains easily comparable data on market value, volume, segmentation
and market share for the G8 countries' Soft Drinks markets, plus full
five-year market forecasts It examines future problems, innovations and
potential growth areas within the market.
What is this report about?
This report is a part of Datamonitor' s G8 Industry Guide series, which
includes comprehensive category data and analysis across all major industry
sectors These incisive reports include key data points, charts and expert
analysis on a global, regional and country basis.
Who is the target reader?
This report should make essential reading for anyone involved in the Soft
Drinks market, plus anyone considering expansion into the Soft Drinks market,
or targeting customers or suppliers in the market.
This report should be read by competitive analysts, distribution managers,
marketing managers, strategic planners and senior executives.
1.3 How to use this report
This introductory section sets out the report style and explains the
definitions used in the following chapters: chapter two gives an overview;
chapters three to ten consider G8 countries; and chapter eleven is an appendix
that details Datamonitor' s research methodology.
1.4 Definitions
The soft drinks market consists of bottled water, carbonates, concentrates,
functional drinks, juices and RTD tea and coffee The market is valued
according to retail selling price (RSP) and includes any applicable taxes.
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