Abstract
INTRODUCTION
The North American Free Trade Agreement (NAFTA) is a trilateral trade bloc in
North America (the US, Canada, and Mexico). This report contains easily
comparable data on market value, volume, segmentation and market share across
NAFTA bloc countries in the Soft Drinks market, plus full five-year market
forecasts. It examines future problems, innovations and potential growth areas
within the market.
What is this report about?
This report is a part of Datamonitor' s NAFTA Industry Guide series, which
includes comprehensive category data and analysis across all major industry
sectors. These incisive reports include key data points, charts and expert
analysis.
Who is the target reader?
This report should make essential reading for anyone involved in the Soft
Drinks market, plus anyone considering expansion into the Soft Drinks market,
or targeting customers or suppliers in the market.
This report should be read by competitive analysts, distribution managers,
marketing managers, strategic planners and senior executives.
How to use this report
This introductory section sets out the report style and explains the
definitions used in the following chapters: chapter two gives an overview;
chapters three to five consider NAFTA bloc countries; and chapter six is an
appendix that details Datamonitor' s research methodology.
Definitions
The soft drinks market consists of bottled water, carbonates, concentrates,
functional drinks, juices and RTD tea and coffee. The market is valued
according to retail selling price (RSP) and includes any applicable taxes. Any
currency conversions used in the creation of this report have been calculated
using constant annual average exchange rates.
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