Abstract
INTRODUCTION
Scandinavia is a historical and geographical region in Northern Europe that
includes Norway, Sweden, and Denmark. This report contains easily comparable
data on market value, volume, segmentation and market share for the Hotels &
Motels industry in the Scandinavian countries, plus full five-year market
forecasts. It examines future problems, innovations and potential growth areas
within the market.
What is this report about?
This report is a part of Datamonitor' s Industry Guide series, which includes
comprehensive category data and analysis across all major industry sectors.
These incisive reports include key data points, charts and expert analysis on
a regional and country basis.
Who is the target reader?
This report should make essential reading for anyone involved in the Hotels &
Motels industry - plus anyone considering expansion into Hotels & Motels
industry, or targeting customers or suppliers in the market.
This report should be read by competitive analysts, distribution managers,
marketing managers, strategic planners and senior executives.
How to use this report
This introductory section sets out the report style and explains the
definitions used in following chapters; chapter two gives an overview,
chapters three to five consider countries in Scandinavia (Norway, Sweden,
Denmark), chapter six is an appendix that details Datamonitor' s research
methodology.
Definitions
The hotels & motels industry value consists of all revenues generated by
hotels, motels and other accommodation providers through the provision of
accommodation and foodservice. The value does not include any revenues
generated through other interests, such as casinos, shops and
telecommunication services. The industry is segmented according to the origin
of the revenues (domestic consumers, domestic business and international
business & consumers).
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