GSP Salon Market 2003 Italy

TABLE OF CONTENTS

Table of Contents 2

SECTION 1 EXECUTIVE SUMMARY 5

• Table 1 The salon market in Italy at a glance 5
• Market size and trends 5
• Number of leading manufacturers and distributors 5
• Number of salons and best performers 5
• Currency 5
• Date of publication 5

SECTION 2 MANUFACTURERS, BRANDS AND DISTRIBUTORS 6

• Table 2 Number of manufacturers and distributors in Italy 6
• Table 3 Manufacturers, ranked 6
• Table 4 Brands, ranked 6
• Small players 7
• Own labels 7
• Table 5 Distributors ranked 7

SECTION 3 MARKET OVERVIEW 8

• Table 6 Salon market size (2002) 8
• Market services/products 8
• Data conflicts 8
• Salon market variations 8
• Market drivers 8
• Impact of regulatory changes 9
• Table 7 Variations in hair and beauty salon OTC retail 9
• Table 8 Retail market for beauty and personal care products 9

SECTION 3 THE SALON SECTOR 10

• Table 9 The salon sector in Italy - key data 10
• The grey market 10
• Table 10 Salons (%) distribution by gender of clients 10
• Table 11 Salons, distribution by number of employees 10
• Table 12 Employment status of workers in salons 10
• Sector characteristics 11
• Table 13 Salon (%) distribution by size - m2 11
• Table 14 Salon turnover and investment per outlet 11
• Table 15 Salon market segments (2002) 11
• Future of the salon segments 11
• Upmarket salons 12
• Low-market 12
• Table 16 The top 12 chains in Italy 12
• Salon chains 12
• Prestige salons and celebrity stylists 13
• Salon/manufacturer programmes 13

SECTION 5 COMPANY PROFILES/ADDRESSES 14

• Profiles manufacturers 14
• Profiles Multi-Outlet Salons 16
• Table 17 List of multi-outlet salons identified 16

SECTION 6 LIST OF AUTHORITIES 19

• Associations 19
• Shows and Magazines 20

SECTION 7 IN- SALON BUSINESS 21

• In salon business and the salon sample 21

CONSUMER PROFILES 21

• Women clients 21
• Men clients 21

IN-SALON BUSINESS VARIATIONS 21

• Table 18 In-salon variations volume/value 21
• Growth drivers in salons 22

IN-SALON BUSINESS - BY CATEGORY 22

• Table 19 In-salon business by category (2002) 22
• Table 20 Growth categories in sample 22
• Hair services 22
• Non-hair services and retail 22

IN-SALON BUSINESS - HAIR SERVICES 23

• Table 21 In-salon business, hair services ranked 23
• High volume and high value services 23
• Table 22 Clients' hair problems/concerns ranked 23
• Table 23 Solutions for clients' hair problems 23
• Treatments 23
• Table 24 Hair/scalp care rituals in salons 24
• The basic ritual 24
• Table 25 brands, ranked 24
• Table 26, short/medium and long hair 24
• Hair lengths 25
• Table 27 Styling rituals short and long hair 25
• Styling/Blow drying 25
• Most used tools and products 25
• Least used tools and products 25
• Haircutting in upmarket salons and chains 26
• Table 28 Styling brands, short and long hair 26
• Table 29 Technical hair services (%) 26
• Colour trends 26
• A counter current? 27
• Table 30 Colouring ritual(s) 27
• The Colour Book 27
• The analysis 27
• Table 31 Highlights and all-over colouring 27
• Table 32 Colouring techniques 28
• Table 33 Highlighting terms described 28
• The top techniques 28
• Other techniques 29
• Table 34 Colouring brands 29
• Brands for highlights/all over colouring 29
• Table 35 Perming services, ranked 29
• Table 36 Perming rituals 30
• Table 37 Perming brands 30

IN-SALON BUSINESS - NON-HAIR SERVICES 30

• Table 38 Non-hair (spa) services, ranked by category 30
• Non-hair services 31
• Table 39 Consumption patterns for salon services 31
• Facials and cellulite treatments 31
• Pricing services 31

IN-SALON BUSINESS - PRODUCT RETAIL 31

• Table 40 OTC retail (%) turnover 31
• Typical retail client 32
• Table 41 Retail sales Italy, ranked by product category 32
• Table 42 OTC brands, ranked 32

SAMPLE SALON PRICES 33

• Table 43 Average spend in sample salon, per visit 33
• Table 44 Prices cut/style and colouring 33
• Table 45 Prices non-hair services 34
• Table 46 Prices product retail 34

SECTION 8 SAMPLE PROFILES 35

• Sample profiles 35
• Table 47 Size of sample 35
• Table 48 Sample profiles ownership and locations 35
• Sample 35
• Table 49 Sample profile size (all outlets operated) 35
• Sample 35
• Table 50 Sample profile size (per outlet) 35

DIAGONAL REPORTS STATEMENT 36

• GSP formats 36
• Disclaimer 36
• Symbols used in tables 36

INDEX OF COMPANY NAMES AND BRANDS 37