Table of Contents
- EXECUTIVE SUMMARY
- STRUCTURE OF REPORT
- SALON BUSINESS.
- Growth rates and commonalities in the best performers .
- Location, location, location
- Consumers -- regulars and new.
- Diversify sources of salon income
- Table 1 Sources of salon income (services and retail)
- Incentivize client spending.
- Fastest growing services
- FOCUS ON SALON BUSINESS HAIR SERVICES
- Focus on hair styling
- New sales opportunities
- Changes in salon styling regimes
- Focus on hair colouring
- Colouring innovations and product requirements
- Highlighting business
- Focus on perming
- FOCUS ON DAY SPA SERVICES
- Proven growth drivers of new, non-hair services
- Coping with a (possibly bewildering) beauty menu
- Barriers to offering new services
- FOCUS ON PRODUCT RETAIL
- Spin offs from product retail.
- Table 2 Retail sales - product categories hair and beauty (ranked).
- Changes in best selling product formulations
- Table 3 The main drivers (positive and negative) of salon retail
- FOCUS ON BRANDS
- Status of professional exclusives
- The leading brands
- Trends in salon "own labels"
- FOCUS ON CONSUMER BEHAVIOUR
- Consumer profiles -- the top segment(s)
- Men
- Age and spending
- Ethnic consumers
- CONFLICTING CONSUMER DESIRES (RE)SHAPE BEHAVIOUR
- The first consumers to experiment
- Image pressures
- Time constraints
- A new perspective on appearance spending?
- Are promotions missing the point?
- Adding value to the salon experience
- REPORT METHODOLOGY AND SALON SAMPLE(S)
- Table 4 Diagonal Reports USA Salon Samples 1999-2004
- Methodology
- Locations and type
- Market segments and income sources
- Focus spending (services and products
- WHY LOOK AT THE SALON MARKET?
- Table 5 BASIC DATA "The hair salon market in USA".
- What information can salons generate?
- Previous forecasts borne out
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