Abstract
How this report helps your company?
Diagonal Reports' salon market intelligence helps companies get ahead of
trends by identifying emerging beauty (hair and skin care) categories and
products which enjoy higher margins.
Diagonal Reports tracks the professional beauty market because this service
market channel indicates future mass-market developments. Trends first emerge
in the hair and beauty channel which are then translated to, and adapted for,
the retail market.
Summary
This report reviews:
- The largest, fastest growing personal care market worldwide
- A fragmented and polarized market
- Comparison points for Asian European and US markets
- Market size in terms of numbers of units
- Market structure
- Income sources for salons
- Market distribution in terms of up, middle and budget market salons
- Markers for future market directions
- Consumer changes
- Trends which are shaping the future beauty market
- Opportunities for higher margin beauty care products
Designed for decision-takers in:
- Product formulators
- Suppliers of raw materials
- Beauty retailers
Presentation
This powerpoint presentation with slides and notes is an invaluable resource
for an in-company or executive briefing. Sample pages are available on request.
Data sources
Based on Diagonal Reports' own primary research in Japan, China, Hong Kong,
Vietnam, The Philippines, Malaysia, Indonesia, Singapore, Korea and Taiwan.
Diagonal Reports has been tracking beauty market trends and conducting
in-depth interviews with salon market experts since 1997
This analysis is representative of top 15-20% of professional hair and beauty
salons, which serve as reference points for the wider salon market
The many different sources consulted include contributors to the Global Salon
Panel country reports in Asia, among which are representatives of product
manufacturers and distributors, hair and beauty salon managers, colourists,
technicians, industry associations, industry publications, and government
agencies.
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