Abstract
Saudi Arabian Beauty Market, the Largest in the Middle East, Shows Double
Digit Growth.
Strong demand for premium beauty and spa services due to relatively high
levels of discretionary income in the KSA.
This new report, the Saudi Arabian Professional Beauty Market 2007, describes
a beauty and wellness products and services market which is worth more than
US$2bn. The Saudi market is structured somewhat differently to other similar
sized cosmetic markets worldwide. The provision of personal care services,
like all services, is strictly segregated on gender lines, that is, services
for women and men are offered in separate facilities and by same-gender staff.
The beauty product market is expanding strongly. In addition, experts estimate
the professional or services market is showing double digit rate increase. The
rapid growth of the hair and beauty services sector means that many salon and
spa businesses are very recent. An indication of the newness of the market is
that the first Saudi Beauty Exhibition is planned for March 2008.
Sectors and issues covered in the report include:
- The largest hair and beauty salon (including beauty parlors, ladies
centers and barbershops ) market in the region
- The health care sector as hospitals provide medspa, beauty treatments,
cosmetic surgery and women' s fitness services.
- The development of medical tourism
- A cosmetic clinic sector which has grown 10 fold in 5 years
- Strong demand for weight related services and products due to high levels
of obesity
- Hotels with their day and destination spas plus fitness clubs both for the
local elite and international consumers.
- Diverse consumer segments - a young population (approx 60% are under 17
years), significant expatriate population plus tourists (more than 7m)
- Social customs, such as many women at home who have time to devote to
their appearance.
- Importance of special occasions, in particular weddings which are a multi
billion-dollar industry growing at 20% annually.
- High demand for skills and training as salon work was traditionally
perceived by Saudis as low status employment. The government is now trying to
“Saudiise” (ie, replace foreign workers with Saudis) the beauty
salon sector, amongst others, by restricting the number of foreigners.
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