Cosmetic Laser Procedure Market US 2008

Table of Contents

REPORT STRUCTURE

SECTION 1 - SUMMARY

• TABLE 1 Cosmetic laser/energy market in spas/medspas USA
• Market covered in report
• Market size (value and volume)
• Numbers of companies identified
• A new blockbuster market threat to traditional beauty?
• Laser technology diversifies consumer profiles
• Laser technology drives major shift in beauty services market
• Negatives/uncertainties
• Market-specific USA

SECTION 2 - COSMETIC LASER/ENERGY - A NEW CATEGORY IN BEAUTY (SERVICES AND SETTINGS)

• Beginnings of a new category
• TABLE 2 Cosmetic laser/energy the leading procedures
• Regulations inadequate to market actualities

SECTION 3 - COSMETIC LASER/ENERGY MARKET SIZE ESTIMATES

• Estimating size of fragmented market - problems
• TABLE 3 Estimated market size selected segments (value/volume)
• The "medical" and "medspa" channels
• The beauty salon/spa channel
• TABLE 4 Estimates of service providers (people and settings)
• Physicians
• Spas, medspas, and laser clinics
• Medspas - a new setting
• TABLE 5 Beauty services industry (%) units by type 2007
• How many professionally run salons/spas?
• TABLE 6 Beauty services industry workers 2007
• Salon or spa?

SECTION 4 - COSMETIC LASER/ENERGY BUSINESS IN SPA SAMPLE

• TABLE 7 Breakout (%) of revenues cosmetic laser/energy
• Cosmetic laser/energy revenues in spas/medspas
• What' s counted in the cosmetic laser/energy category

SECTION 5 - COSMETIC LASER/ENERGY PROCEDURES BY CATEGORY

• TABLE 8 Cosmetic laser/energy revenues by procedure category
• TABLE 9 Plastic surgeons' laser business
• TABLE 10 Cosmetic laser/energy revenues (% by category) in two sample providers
• LASER HAIR REMOVAL BUSINESS
• TABLE 11 Cosmetic laser hair removal estimates, US market
• Hair removal the largest laser market
• TABLE 12 Cosmetic laser/energy hair removal business in the spa sample
• How new lasers grow hair removal and the wider beauty market
• Technological developments and new consumer segments
• People of color and consumers with "problem" hair
• Men
• Body parts depilated by gender
• Hair removal as a "gateway service"
• Lasers and fashion increase body parts depilated
• Laser HR - a lifetime investment?
• Lifetime for consumers is once off for spas
• TABLE 13 Laser hair removal market - positives and negatives
• LASER SKIN CARE BUSINESS IN SAMPLE
• TABLE 14 Laser skin care US market
• TABLE 15 Cosmetic laser/energy skin care in sample
• Cosmetic laser/energy skin care procedures
• Drivers of laser skin care
• New technology
• Less invasive
• Multiple platforms good news for all
• Technology allows total package
• From youth to old age
• Will ongoing maintenance create lifetime consumers?
• OTHER LASER BUSINESS
• Vein procedures menus
• TABLE 16 Laser vein-related market in the USA

SECTION 6 - CONSUMER PROFILES

• TABLE 17 Consumers' profiles - traditional beauty and laser beauty
• Men and lasers
• First time beauty consumers - more than half of total?
• TABLE 18 Typical duration of programs for top procedures
• From minutes to months
• Consumers - treatment completers
• Pre-pay for expensive / multiple sessions programs
• Don' t create a pool of unhappy consumers
• Word-of-mouth decisive
• Droppers out
• Non-responders
• Early-responders
• Side effects / adverse outcomes
• Media coverage critical for consumer awareness
• Content of marketing a challenge
• TABLE 19 Barriers for consumer use of cosmetic laser procedures

SECTION 7 - COSMETIC LASER/ENERGY PROCEDURES - SPENDING, PRICES, PAYMENT SYSTEMS

• TABLE 20 Cost of laser procedures (starting prices)
• TABLE 21 Forecasts for price variations in laser work
• Prices rising - stagnant - falling
• Industry -specific consumer resistance to price increases
• TABLE 22 Payments (% clients) pay by credit plan
• Lasers push beauty spending to new levels
• Lifetime cost justifies high spend
• TABLE 23 A sample sum skin care spending over a decade
• Is this spending sustainable?
• Why prices vary
• Pricing systems - traditional and new
• Prices should be transparent, not a bad surprise
• Achieving informed consent where ongoing maintenance

SECTION 8 - COMPANIES (LASER SERVICES AND MANUFACTURERS)

• TABLE 24 Cosmetic laser/energy market number of spas/medspas
• TABLE 25 "The top 5 providers of cosmetic laser services"
• TABLE 26 Spas/clinics identified (20 names)
• TABLE 27 Leaders in the cosmetic laser market
• TABLE 28 Cosmetic laser/energy number of manufacturers
• TABLE 29 Manufacturers - named as among "the top 3"
• TABLE 30 Laser manufacturers used by sample
• TABLE 31 Manufacturers/brands identified (13 manufacturer names)

SECTION 9 - MARKET FUTURE

• TABLE 32 Annual growth rates - variations forecast
• TABLE 33 Cosmetic laser/energy categories - forecasts
• TABLE 34 Cosmetic laser/energy services market - positives
• Demographics and appearance
• A technology driven market
• Lasers are in line with consumer lifestyles
• DIFM and wider behavior
• The appeal of the easy
• A marked shift in consumer expectations
• One dissenter - trade down time for results
• TABLE 35 Cosmetic laser/energy market negatives, uncertainties
• Economy
• Challenges facing industry and individual businesses
• More competitive
• Equipment costs
• Upgrades can erode investments/leases
• Need for quality systems
• The appropriate business concept (medical or cosmetic?)
• Lasers - a new cosmetic technology to decimate alternative beauty solutions?
• TABLE 36 Cosmetic lasers and alternative solutions (selected)

SECTION 10 - COMMONALITIES OF SUCCESSFUL BEAUTY SALONS/SPAS

• A quality experience
• Departmentalize service staff and space
• Express / lunch time services
• Locations
• Gift certificates as an income source
• Client retention and referral programs
• Client retention rates industry average (beauty)
• The beauty salon / spa ritual
• A quality appointment / reception experience
• The heart of the beauty ritual - the consultation
• The consultation - three steps
• Setting realistic expectations

SECTION 11 - COSMETIC LASER/ENERGY EQUIPMENT - PURCHASING CRITERIA

• Clinics/spa equipment purchasing criteria
• Support is a purchasing criterion
• Costs - initial and lifetime
• Costs - initial versus lifetime
• Protected territory
• Criteria Industry Awards
• Reference point - service programs to beauty salons/spas
• Key elements of suppliers' service programs
• Elite programs
• Professional-only products / devices?

SECTION 12 - BUSINESS DATA BENCHMARKS AND SAMPLE MENUS

• TABLE 37 Business benchmark data - medspa examples
• Franchise' s profitability formula
• TABLE 38 Sample menu cosmetic laser and other services
• TABLE 39 Sample menus - full service clinic and laser clinic

SECTION 13 - CHANGING OVERSIGHT / REGULATORY FRAMES

• Medical versus the cosmetic - regulatory differences
• FDA approval for cosmetic uses what had been medical
• Market actuality (example - "one clinic, many licenses")
• Industry guidelines fill regulatory gap(s)
• Laser training certificate and laser credentialing
• Remit of bodies charged with proposing new regulatory frames
• The different perspectives protecting a monopoly or client safety?
• Medspas - definition(s) in circulation
• Medical spas - four types
• COSMETIC LASERS - A THUMBNAIL SKETCH HISTORY AND TYPES
• Laser, IPL, and RF
• TABLE 40 Four classes of lasers (FDA)
• TABLE 41 Laser treatments, technology, and skills (HABIA)

SECTION 14 - EXPERTS SAMPLE

• Data sources
• Experts sample represents
• TABLE 42 The sample - distribution by number of clinics operated

SECTION 15 - NOTES ON TERMINOLOGY AND GLOSSARY

• Note on terminology (laser)
• Symbols used in tables
• GSP formats

INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL)

APPENDIX - TECHNOLOGY CATCHES UP WITH PEOPLE' S EXPECTATIONS CREATING A BLOCKBUSTER MARKET