Abstract
(Hair removal, skin renewal, acne, tattoos, veins, lesions, scars, aesthetic,
cosmedical, medicalized beauty, elective, laser, RF, IPL. Beauty, Salons,
Spas, Medspas, Hospitals.)
Beauty consumers in China highly value unblemished skin and use cosmetic
laser procedures to achieve blemish free skin.
Sales of cosmetic laser procedures increase by 25% a year
China is potentially one of the largest - if not the largest-
beautycare markets in the world. As in other medicalised beauty markets
worldwide, demand for cosmetic laser procedures is increasing at a spectacular
rate. Experts in Chinese clinics interviewed by Diagonal Reports report growth
rates of up to 25% annually.
However, the Chinese market has some distinguishing features which mark it out
from the US or European cosmetic laser markets. In China skin care is
the leading cosmetic laser/energy procedure and not hair removal which is the
top procedure elsewhere. Skin care can account for up to 80% of business in
Chinese cosmetic laser clinics.
Younger clients are the most important consumers for laser skin care
services in China. Unlike the US or Europe where clients tend to be older and
seeking to reduce or reverse signs of ageing, the majority of cosmetic laser
clients in China are young and do not have any specific skin problem. Rather
younger Chinese consumers want blemish free skin and are looking for
skin treatments which will brighten their complexion.
The importance of skin care in cosmetic lasers mirrors the wider beauty market
in China where skin care account for a higher percentage of the beauty market
than in other countries. Chinese beauty consumers highly value
unblemished skin.
Lasers offer these consumers beauty solutions that are fast, effective and
often long lasting. Cosmetic lasers benefit greatly from the emergence of an
extremely technology friendly generation - younger people familiar with
mobile phones, monitors and computers. The beauty sector in China has
leap-frogged over a number of stages with the result that beauty care
professionals and consumers are not aware that the latest technology is so
innovative. This contrasts with other countries where there can be
resistance to and suspicion about cosmetic lasers due to entrenched loyalties
to more traditional beauty regimes.
Experts are confident that the strong growth seen in recent years in cosmetic
laser will continue for at least another five years. Indeed previous
Diagonal Reports research in China shows that historically the beauty market
has outperformed the economy and that actual growth rates for any year
recently have exceeded earlier forecasts. Cosmetic laser technology will be a
blockbuster category in its own right, and could replace other long
established beauty categories and products.
Leading cosmetic laser procedures include:
- Skin renewal / blemish removal
- Laser hair removal - HR
- Veins (spider, varicose)
- Weight (cellulite, fat removal)
- Other: vision, dental, hair regrowth
Blemishes removed include:
- Freckles
- Acne scars
- Age spots
- Birthmarks
- Tattoos
- Veins (spider veins, vascular lesions)
The cosmetic laser market is concentrated in:
- the most densely populated, and affluent coastal cities
- the east and southeast
- cities like Beijing, Shanghai and Guangzhou
Key words: Hair removal, skin renewal, acne, tattoos, veins, lesions,
scars, aesthetic, cosmedical, medicalized beauty, elective, laser, RF, IPL.
Beauty, Salons, Spas, Medspas, Hospitals.
The series covers the cosmetic laser procedure market in the US, France,
Germany, UK & Ireland.
Diagonal Reports tracks the medicalised beauty and wellness market worldwide.
It researches developments in cosmetic medicine, fitness and wellness markets
globally.
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