Abstract
Cnemagoing India tracks the progress so far of the Indian multiplex business,
setting some relatively concrete facts about this fledgling sector against the
background of what seem somewhat dubious statistics and hype concerning the
Indian film and exhibition business as a whole. Whatever the truth about the
larger Indian film and exhibition market, it is evident that the multiplex
sector has been growing fast on the back of fairly limited investment in what
anywhere else would be characterised as mostly small multiscreen cinemas. The
imminent entry of the Mexican circuit, Cinepolis, will be a test both of the
market' s true potential and of the durability of the investments made so far.
product information
Cinemagoing India covers the cinema market of India. Published November 2009.
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