Cinemagoing 18

Abstract

Two questions dominate Britain' s cinema business. Will it prove as recession-proof as hoped, and will 3D end the long wait for a serious source of additional revenue from digital cinema? Offering a qualified nod on both these points, this twentieth anniversary edition of Cinemagoing also highlights the increasingly differentiated offer being made to British cinema-goers, from beanbags to leather recliners, and from popcorn to fine wines, suggesting that market saturation and an aging audience are combining to create an imperative for a more imaginative and service-orientated industry.

This year' s report again includes supplementary databases covering key industry metrics from admissions and box office through tax rates to ancillary revenues from screen advertising and concession stand sales, together with complete listings of all cinemas in both the United Kingdom and Ireland.

Long accepted as the gold standard review of the British cinema business, Cinemagoing is adding a reputation as an essential research toolkit for anyone concerned with this rapidly changing industry.

Cinemagoing 18 covers the cinema markets of the United Kingdom and Ireland.