Integrating Diagnostics and Therapeutics for Targeted Therapies, Part II: The Importance of Calculating the Return on Investment

Table of Contents

Introduction

Reasons for Calculating the Return on Investment

Estimates of Return

Using Case-Based Reasoning to Calculate the Return on Investment

• The Diaceutics Model
• Variables

Analyzing Scenarios Using Case-Based Reasoning

• Hypothesis 1: A Related Diagnostic Will Accelerate the Uptake of a Novel Drug in Clinical Areas Where Diagnosis Is Difficult
• Hypothesis 2. A Related Monitoring Test Will Improve Patient Compliance with a Drug That Requires Long-Term Use
• Hypothesis 3. A Well-Managed Diagnostic Program Can Justify Premium Pricing, Offsetting Restrictions in the Size of the Patient Pool

Evaluating a Diagnostic Partnership