Target Product Profiles: Physician Insights on Key Attributes - Insomnia, A hypnotic that is free of next-day residual effects for the treatment of insomnia

Table of Contents

• Introduction
  • Using Target Product Profi les in Your Market Strategy
  • Report Contents
  • Target Product Profi le Methodology
• Etiology and Pathophysiology
  • Overview
  • Etiology
    • Psychological Mediators of Insomnia
    • Physiological Mediators of Insomnia
  • Pathophysiology
    • Sleep Stages in Healthy Individuals
    • The Reticular Activating System
    • The Circadian System
    • The Orexin System
• Target Product Profi le Discussion-Insomnia
  • Target Product Profi le Summary for Insomnia-2011
  • Assessing Drug Development Opportunities
  • Physician Survey Results
    • Effi cacy
    • Safety and Tolerability
    • Delivery
    • Estimated Patient Share
  • Pricing Potential
  • Forecasted 2016 Pricing Environment
  • Competitors to Watch
  • Emerging Product Profi les