Women's Health Series: How Have New Oral Contraceptives Changed the Market?

Table of Contents

Executive Summary

• Strategic Considerations
• Stakeholder Implications

Introduction

Overview of Oral Contraception

• Normal Menstrual Cycle
• Types of Oral Contraceptives
• Combination Estrogen/Progestin Pills
• Progestin Pills

Commonly Prescribed Branded Oral Contraceptive Agents

• Bayer' s Yasmin 28 and Yaz
• Warner Chilcott' s Loestrin 24 Fe
• Ortho-McNeil/Janssen' s OrthoCyclen/Ortho Tri-Cyclen/Ortho Tri-Cyclen Lo
• Duramed' s Seasonale/Seasonique

Prescribing Patterns of U.S. Physicians

Effect of Marketing and Direct-to-Consumer Advertising on Patient Share

Emerging Oral Contraceptive Agents

Outlook for the Oral Contraceptives Market

Tables

• 1. Types of Hormonal Contraceptive Treatments
• 2. Commonly Prescribed Branded Oral Contraceptives
• 3. U.S. and Worldwide Oral Contraceptive Sales, 2007

Figures

• 1. Specialists' Estimates of Patient Share of Prescription Contraceptives, by Type
• 2. Survey Question: What Percentages of Patients Take Oral Contraceptives
• for These Stated Reasons?
• 3. Survey Question: Please Rank Your First, Second, and Third Preference
• for Oral Contraceptive
• 4. Survey Question: How Often Do You Comply with a Patient' s Request for
• a Specifi c Oral Contraceptive Brand?
• 5. Promotional Spend and New Prescriptions of Ortho Tri-Cyclen Lo, 2003-2007
• 6. Promotional Spend and New Prescriptions of Yasmin 28, 2003-2007
• 7. Survey Question: What Percentage of Your Patients Request the Following Brands
• 8. Worldwide Oral Contraceptive Sales, 1998-2007
• 9. Worldwide Oral Contraceptive Market Share, 2007
• 10. U.S. Oral Contraceptive Market Share, 2007