Value in the Mobile Content Value Chain: Strategies, Trends and Opportunities

INTRODUCTION

• REASONS FOR THE INITIAL FAILURE OF MOBILE CONTENT
• EVOLUTION OF MOBILE CONTENT

MOBILE INTERNET VALUE CHAIN

• KEY PLAYERS IN THE MOBILE INTERNET VALUE CHAIN
• TECHNOLOGY VENDORS
  • INFRASTRUCTURE EQUIPMENT PROVIDERS
  • APPLICATION PLATFORM DEVELOPERS
  • APPLICATION DEVELOPERS
  • CONTENT CREATORS AND AGGREGATORS
  • FINANCIAL SERVICE PROVIDERS
  • MOBILE PORTALS
  • WIRELESS INTERNET SERVICE PROVIDERS
  • HANDSET MANUFACTURERS

MOBILE CONTENT VALUE CHAIN

• CONTENT DELIVERY AND CONVERGENCE OF VALUE CHAINS
• KEY PLAYERS IN THE MOBILE CONTENT VALUE CHAIN
  • CONSUMER
  • MOBILE NETWORK OPERATOR
  • CONTENT DISTRIBUTORS/AGGREGATORS
  • CONTENT DEVELOPERS
  • MOBILE CONTENT ENABLERS
• MOBILE CONTENT REVENUE MODELS

MOBILE CONTENT CATEGORIES

• CONTENT SOURCES
  • INFORMATION SERVICES
  • VOICE INFORMATION SERVICES
  • ENTERTAINMENT SERVICES
  • MESSAGING
  • EMERGENCY SERVICES
  • NAVIGATION SERVICES
  • MOBILE COMMERCE SERVICES

CONSUMER SEGMENTS

• TYPES OF CONSUMERS
  • CONSUMERS AND ENTERPRISES
  • SEGMENTATION BASED ON AGE
  • SEGMENTATION BASED ON GENDER
  • SEGMENTATION BASED ON USAGE
• PRODUCTS BEING OFFERED
• SPENDING PATTERNS OF CUSTOMERS
• CHALLENGES FOR MOBILE CONTENT ADOPTION

MOBILE CONTENT DEVELOPERS

• KEY CONTENT SOURCES
  • CYBIRD

MOBILE CONTENT ENABLERS

• HORIZONTAL AND VERTICAL DATA SERVICE MARKETS
• COMBINATION APPLICATION PLATFORMS
• TECHNOLOGY SOLUTION VENDORS
  • MESSAGING SERVICES
  • ADVERTISING
  • BILLING SERVICES

MOBILE CONTENT AGGREGATORS/ DISTRIBUTORS

• TYPES OF MOBILE CONTENT DISTRIBUTORS
• VALUE ADDED SERVICES
• MOBILE DATA REVENUE MODELS
• CHALLENGES FOR GENERATING REVENUE FROM MOBILE DATA
• TYPE OF MOBILE PORTALS
  • MOBILE INTRANET/EXTRANET PORTALS
  • CUSTOMISED INFOTAINMENT PORTALS
  • MULTIMEDIA MESSAGING SERVICES PORTALS
  • MOBILE INTERNET PORTALS
  • LOCATION-BASED SERVICES PORTALS
• POSITIONING OF MOBILE CONTENT DISTRIBUTORS
• EXTENSION OF BUSINESS MODELS

MOBILE OPERATOR AS DISTRIBUTOR

• MOBILE OPERATOR STRATEGIES
  • VODAFONE LIVE!
  • ORANGE
  • O2
  • SONERA
  • ATT
  • I-MODE

SYSTEMS INTEGRATORS AND CONSULTANTS

• SYSTEM INTEGRATORS
• ENTERPRISE CONSULTANTS

MOBILE CONTENT ACCESS - DELIVERY OF CONTENT

• NETWORK INFRASTRUCTURE
  • PACKET-BASED NETWORK BACKBONE
  • IP SERVICES INTRANET
  • INTRANET CUSTOMER RELATIONSHIP MANAGEMENT CENTER
  • TRANSPORT
  • WIRELESS ACCESS GATEWAYS AND ROUTERS
• MOBILE ACCESS DEVICES

CASES AND SUCCESS STORIES

• NETSIZE
• IN-FUSIO
• FUNMAIL
• END2END
• ITOUCH

KEY APPLICATIONS OF THE FUTURE

MOBILE ENTERTAINMENT

• MOBILE ENTERTAINMENT VALUE CHAIN
• CURRENT AND FUTURE ROLES
• MOBILE ENTERTAINMENT SERVICES
  • GAMES
  • MOBILE MUSIC
  • MOBILE RADIO
  • CHALLENGES
  • STILL PICTURES
  • MOBILE VIDEO
• MOBILE ENTERTAINMENT DRIVERS
• INHIBITORS OF MOBILE ENTERTAINMENT
• BENEFITS TO THE CUSTOMER
• BENEFITS TO THE CONTENT PROVIDER
• BENEFITS TO THE NETWORK SERVICE PROVIDER
• TECHNOLOGY PROTOCOLS
• REVENUE MODELS

MOBILE CONTENT SECURITY AND DRM

• DIGITAL RIGHTS MANAGEMENT

ENABLING TECHNOLOGIES

• WEB SERVICES

STRATEGIES FOR THE MOBILE CONTENT VALUE CHAIN

• SUCCESSFUL BUSINESS MODELS
• SUCCESSFUL REVENUE MODELS

PROFILE OF KEY PLAYERS IN THE MOBILE CONTENT VALUE CHAIN

• 724 SOLUTIONS (WWW.724SOLUTIONS.COM)
• Introduction
• Revenue model
• Customers & Partners
• Products and services

ADVERTISING.COM INC. (WWW.ADVERTISING.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

AIR2WEB (WWW.AIR2WEB.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

ASPIRO (WWW.ASPIRO.COM)

• Introduction
• Customers & Partners
• Products and services

AVANTGO (WWW.AVANTGO.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

BROKAT (WWW.BROKAT.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

CELLPOINT (WWW.CELLPOINT.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

CERTICOM (WWW.CERTICOM.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

DIVERSINET (WWW.DVNET.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

EVERYPATH (WWW.EVERYPATH.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

GO2 SYSTEMS (WWW.GO2ONLINE.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

GOAMERICA (WWW.GOAMERICA.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

INFOSPACE (WWW.INFOSPACE.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

JP MOBILE (WWW.JPMOBILE.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

LIGHTSURF TECHNOLOGIES (WWW.LIGHTSURF.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

LOGICA (WWW.LOGICA.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

MOBILEQ (WWW.MOBILEQ.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

MULTICHART (WWW.MULTICHART.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

NETPACE (WWW.NETPACE.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

NUANCE COMMUNICATIONS INC. (WWW.NUANCE.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

OPENWAVE SYSTEMS (WWW.OPENWAVE.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

PACKETVIDEO (WWW.PACKETVIDEO.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

RESEARCH IN MOTION (WWW.RIM.NET)

• Introduction
• Customers & Partners
• Products and services

ROAMWARE (WWW.ROAMWARE.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

SEMOTUS (WWW.SEMOTUS.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

SENSCOM INC. (WWW.SENSCOM.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

SNAPTRACK (WWW.SNAPTRACK.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

VINDIGO (WWW.VINDIGO.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

ZED (WWW.ZED.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services

ZTANGO (WWW.ZTANGO.COM)

• Introduction
• Revenue model
• Customers & Partners
• Products and services