Asian Animation Industry: Strategies, Trends and Opportunities

Table of Contents

Introduction

• Animation in Asian Societies

• Establishment of Local Animation Industry
  • LOCAL CONTENT PRODUCTIONS
  • SUCCESSFUL BUSINESS MODELS

• Influence of Foreign Animation Styles
  • POPULARITY OF FOREIGN ANIMATION

• Trends in Animation Outsourcing to Asia
  • ANIMATION OUTSOURCING IN CHINA
  • ANIMATION OUTSOURCING IN INDIA
  • ANIMATION OUTSOURCING IN SOUTH KOREA
  • ANIMATION OUTSOURCING IN PHILIPPINES
  • ANIMATION OUTSOURCING IN TAIWAN
  • ANIMATION OUTSOURCING IN VIETNAM

• Trend towards Co-Productions
  • CO-PRODUCTIONS IN JAPAN
  • CO-PRODUCTIONS IN CHINA
  • CO-PRODUCTIONS IN KOREA
  • CO-PRODUCTIONS IN INDIA
  • CO-PRODUCTIONS IN TAIWAN
  • CO-PRODUCTIONS IN PHILIPPINES

• Controversies Surrounding Foreign Animation
  • PHILIPPINES
  • SINGAPORE
  • KOREA
  • MALAYSIA
  • INDONESIA

• Animation Studios in Asia

India

• Current State of the Industry
  • KEY TRENDS
  • CHALLENGES

• Business Models of Animation Studios in India
  • REVENUE MODELS
  • COST STRUCTURE
  • CASE OF TOONZANIMATION INDIA' S IN-HOUSE ANIMATION PROJECT
  • CASE OF HANUMAN - INDIA' S FIRST FULLY INDIGENEOUS FEATURE FILM

• Size of the Indian Animation Industry
  • RISING DOMESTIC DEMAND
  • STATISTICS ON ANIMATION STUDIOS IN INDIA

• The Risks
• Future Outlook
• Strategies for Animation Studios in India
• Animation Schools in India
• Key Animation Studios in India
  • ACROPETAL ANIMEDIA LTD
  • COLOR CHIPS
  • COMPUDYNE WINFOSYSTEMS LTD
  • CREST COMMUNICATIONS
  • DQ ENTERTAINMENT
  • DIGIKORE DESIGNS
  • ESCOTOONZ
  • HEART ANIMATION
  • JADOO WORKS
  • MAYA ENTERTAINMENT
  • MEDIAWORKS
  • PAPRIKAAS ANIMATION STUDIOS
  • PENTAMEDIA
  • TOONZ ANIMATION INDIA
  • UTV TOONS
  • WONDERTOONS
  • ZEE INSTITUTE OF CREATIVE ARTS

China

• Current State of the Industry
  • KEY TRENDS
  • CHALLENGES
  • DEMAND FOR LOCAL CONTENT
  • GOVERNMENT SUPPORT
  • MARKET OPPORTUNITY

• Business Models of Animation Studios in China
  • REVENUE MODELS
  • COST STRUCTURE
  • CASE OF THRU THE MOEBIUS STRIP - THE FIRST CHINESE 3D ANIMATION MOVIE

• Size of the Chinese Animation Industry
• Statistics on Animation Studios in China
• The Risks
• Future Outlook
• Strategies for Animation Studios in China
• Animation Studios in China
  • SHANGHAI STARTS INFO-CREATION CORPORATION
  • BEIJING HONG YE ANIMATION CO.
  • SHANGHAI HONG QING TING ANIMATION PRODUCTION CO.
  • ANIMATION PRODUCTION DEPARTMENT OF CCTV
  • HONG YING UNIVERSE CO.
  • ANIMATION INSTITUTE, BEIJING BROADCASTING INSTITUTE
  • SHANGHAI YI LI MEI ANIMATION CO. LTD.
  • MORNING SUN ANIMATION GROUP

South Korea

• Emergence of the Industry
• Functioning of Korean Animation Studios
• Changing Business Models
  • GOING BEYOND SUBCONTRACTING
  • INVESTMENTS BY INDUSTRIAL GROUPS
  • CHANGES IN INDUSTRY STRUCTURE
  • SUCCESS IN OTHER COUNTRIES

• Current State of the Industry
  • GOVERNMENT SUPPORT
  • COLLABORATION WITH OVERSEAS PARTNERS
  • KEY TRENDS
  • LOCAL CONTENT

• Challenges
• Strategies for Korean Animation Studios
  • OVERSEAS MARKETING

• Market Opportunity
  • SIZE OF THE KOREAN ANIMATION INDUSTRY

• Statistics on Animation Studios in Korea
  • Future Outlook

• Animation Schools in Korea
• Animation Studios in Korea
  • ANI VILLAGE COMPANY LTD.
  • CHARACTER PLAN
  • DOOLYNARA
  • DR. MOVIE COMPANY
  • DONGWOO ANIMATION
  • HAHNSHIN CORPORATION
  • HANHO HEUNG-UP
  • HANHO HEUNG-UP
  • IMAGE PLUS
  • PLUS ONE ANIMATION
  • SAEROM ANIMATION
  • SEOL MOVIE
  • SUNWOO ENTERTAINMENT

Philippines

• Current State of the Industry
  • KEY TRENDS
  • COMPETITION
  • INDUSTRY CAPACITY
  • BRAND BUILDING
  • GOVERNMENT SUPPORT
  • DEMAND FOR LOCAL CONTENT

• Industry Recovery
• Challenges
• Animation Training Schools in Philippines
• Statistics on Animation Studios in Philippines
• Strategies for Philippine Animation Studios
• Future Outlook
• Animation Studios in Philippines
  • TOP DRAW ANIMATION
  • PHILIPPINE ANIMATION STUDIO INC.

Taiwan

• Past the Turbulent Times
• Current State of the Industry
  • KEY TRENDS
  • LOCAL CONTENT
  • COMPETITION
  • GOVERNMENT SUPPORT
  • COMPETITIVE ADVANTAGES

• Challenges
• Threats to Taiwan Animation Studios
  • INTERNAL THREATS
  • EXTERNAL THREATS

• Animation Schools in Taiwan
• Statistics on Animation Studios in Taiwan
• Strategies for Animation Studios in Taiwan
• Future Outlook
• Animation Studios in Taiwan
• Key Animation Studios in Taiwan
  • WANG FILM PRODUCTIONS
  • HONG YING UNIVERSE
  • CGCG INC.
  • LEADER ASIA PACIFIC CREATIVITY CENTER

Vietnam

• Early Foreign Entrants into Vietnam
• Key Trends
  • CAPABILITIES OF VIETNAMESE ANIMATORS

• Challenges
• Future Trends
• Statistics on Animation Studios in Vietnam
• Strategies for Animation Studios in Vietnam
• Future Outlook

Japan

• Key Trends
  • MARKET OVERVIEW
  • COLLABORATION BETWEEN JAPANESE AND OVERSEAS STUDIOS
  • OUTSOURCING TO OTHER COUNTRIES

• Successful Business Models

• Anime Exports
  • OVERSEAS INFLUENCE OF ANIME

• Globally Successful Japanese Animes
  • THE POKEMON PHENOMENON

• Japanese Anime Production Models
  • PROMINENCE OF 2D
  • RETAS - SOFTWARE FOR ANIME PRODUCTION
  • MANGA STUDIO - SOFTWARE FOR MANGA PRODUCTION

• Challenges
• Future Trends
• Statistics on Animation Studios in Japan
• Strategies for Japanese Animation Studios
• Animation Studios in Japan

Thailand

• Government Support
• Industry Drivers
• Challenges
• Industry Opportunities
• Strategies for Animation Studios in Thailand
• Animation Studios in Thailand

Singapore

• Industry Demand Triggers
• Singapore Government Initiatives
• Industry Drivers
• Challenges
• Strategies for Animation Studios in Singapore
• Statistics on Animation Studios in Singapore
• Animation Studios in Singapore
• Animation Schools in Singapore

Malaysia

• Government Support
• Industry Drivers
• Challenges
• Industry Opportunities
• Strategies for Animation Studios in Malaysia
• Malaysia' s first 3D Animated Feature film
• Statistics on Animation Studios in Malaysia
• Animation Studios in Malaysia

Figures and Tables

• FIGURE 1: COST-QUALITY MATRIX OF ANIMATION CONTENT IN ASIAN COUNTRIES
• FIGURE 2: COMPARISON OF COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN ASIAN COUNTRIES
• FIGURE 3: COMPARISON OF ANNUAL ANIMATION CONTENT OUTPUT IN ASIAN COUNTRIES
• FIGURE 4: INDIA' S FIRST FULLY CEL-ANIMATED MUSIC VIDEO
• FIGURE 5: TOONZANIMANTION' S IN-HOUSE PRODUCTIONS
• FIGURE 6: HANUMAN THE MOVIE
• TABLE 2: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN INDIA
• TABLE 3: FORECAST OF ANIMATION CONTENT REQUIRED BY TV CHANNELS IN INDIA
• FIGURE 7: SIZE OF INDIAN ANIMATION INDUSTRY
• FIGURE 8: BREAK-UP OF INDIAN ANIMATION INDUSTRY BASED ON OUTPUT
• FIGURE 9: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN INDIA
• TABLE 4: IN-HOUSE CONTENT DEVELOPED BY INDIAN ANIMATION STUDIOS
• TABLE 5: INDIGENOUS ANIMATION MOVIES DEVELOPED IN INDIA
• FIGURE 10: NUMBER OF ANIMATION STUDIOS IN INDIA
• FIGURE 11: BREAK-UP OF ANIMATION STUDIOS IN INDIA BASED ON SIZE
• FIGURE 12: BREAK-UP OF ANIMATION STUDIOS IN INDIA BASED ON CAPABILITIES
• FIGURE 13: CLASSIFICATION OF ANIMATION STUDIOS IN INDIA BASED ON APPLICATIONS
• FIGURE 14: NUMBER OF PEOPLE EMPLOYED IN THE INDIAN ANIMATION INDUSTRY
• FIGURE 15: ANNUAL ANIMATION CONTENT OUTPUT OF INDIAN ANIMATION INDUSTRY
• FIGURE 16: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF INDIAN ANIMATION INDUSTRY
• TABLE 6: ANIMATION SCHOOLS IN INDIA
• TABLE 7: INDIA' S LEADING ANIMATION STUDIOS
• TABLE 8: IN-HOUSE CONTENT DEVELOPED BY CHINESE ANIMATION STUDIOS
• FIGURE 17: SIZE OF CHINESE ANIMATION INDUSTRY
• FIGURE 18: ANIMATION CONTENT DEMAND VS. SUPPLY FORECAST FOR THE CHINESE ANIMATION INDUSTRY
• FIGURE 19: VALUE OF ANIMATION CONTENT DEMAND VS. SUPPLY FORECAST FOR THE CHINESE ANIMATION INDUSTRY
• FIGURE 20: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN CHINA
• FIGURE 21: NUMBER OF ANIMATION STUDIOS IN CHINA
• FIGURE 22: BREAK-UP OF ANIMATION STUDIOS IN CHINA BASED ON SIZE
• FIGURE 23: CLASSIFICATION OF ANIMATION STUDIOS IN CHINA BASED ON CAPABILITIES
• FIGURE 24: BREAK-UP OF ANIMATION STUDIOS IN CHINA BASED ON APPLICATIONS
• FIGURE 25: NUMBER OF PEOPLE EMPLOYED IN THE CHINESE ANIMATION INDUSTRY
• FIGURE 26: ANNUAL ANIMATION CONTENT OUTPUT OF CHINESE ANIMATION INDUSTRY
• FIGURE 27: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF CHINESE ANIMATION INDUSTRY
• TABLE 9: LIST OF ANIMATION SCHOOLS IN CHINA
• TABLE 10: CHINA' S LEADING ANIMATION STUDIOS
• TABLE 11:IN-HOUSE CONTENT DEVELOPED BY KOREAN ANIMATION STUDIOS
• FIGURE 28: SIZE OF KOREAN ANIMATION INDUSTRY
• FIGURE 29: KOREAN MARKET FOR ANIMATION-RELATED MERCHANDISE
• FIGURE 30: NUMBER OF ANIMATION STUDIOS IN KOREA
• FIGURE 31: BREAK-UP OF ANIMATION STUDIOS IN KOREA BASED ON SIZE
• FIGURE 32: BREAK-UP OF ANIMATION STUDIOS IN KOREA BASED ON CAPABILITIES
• FIGURE 33: BREAK-UP OF ANIMATION STUDIOS IN KOREA BASED ON APPLICATIONS
• FIGURE 34: NUMBER OF PEOPLE EMPLOYED IN THE KOREAN ANIMATION INDUSTRY
• FIGURE 35: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN KOREA
• FIGURE 36: ANNUAL ANIMATION CONTENT OUTPUT OF KOREAN ANIMATION INDUSTRY
• FIGURE 37: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF KOREAN ANIMATION INDUSTRY
• TABLE 12: ANIMATION SCHOOLS IN KOREA
• TABLE 13: KOREA' S LEADING ANIMATION STUDIOS
• TABLE 14: LEADING ANIMATION TRAINING SCHOOLS IN PHILIPPINES
• FIGURE 38: NUMBER OF ANIMATION STUDIOS IN PHILIPPINES
• FIGURE 39: BREAK-UP OF ANIMATION STUDIOS IN PHILIPPINES BASED ON SIZE
• FIGURE 40: CLASSIFICATION OF ANIMATION STUDIOS IN PHILIPPINES BASED ON CAPABILITIES
• FIGURE 41: BREAK-UP OF ANIMATION STUDIOS IN PHILIPPINES BASED ON APPLICATIONS
• FIGURE 42: NUMBER OF PEOPLE EMPLOYED IN THE PHILIPPINE ANIMATION INDUSTRY
• FIGURE 43: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN PHILIPPINES
• FIGURE 44: ANNUAL ANIMATION CONTENT OUTPUT OF PHILIPPINE ANIMATION INDUSTRY
• FIGURE 45: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF PHILIPPINES ANIMATION INDUSTRY
• TABLE 15: LEADING ANIMATION STUDIOS IN PHILIPPINES
• TABLE 16: ANIMATION SCHOOLS IN TAIWAN
• FIGURE 46: NUMBER OF ANIMATION STUDIOS IN TAIWAN
• FIGURE 47: BREAK-UP OF ANIMATION STUDIOS IN TAIWAN BASED ON SIZE
• FIGURE 48: CLASSIFICATION OF ANIMATION STUDIOS IN TAIWAN BASED ON CAPABILITIES
• FIGURE 49: BREAK-UP OF ANIMATION STUDIOS IN TAIWAN BASED ON APPLICATIONS
• FIGURE 50: NUMBER OF PEOPLE EMPLOYED IN THE TAIWANESE ANIMATION INDUSTRY
• FIGURE 51: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN TAIWAN
• FIGURE 52: ANNUAL ANIMATION CONTENT OUTPUT OF TAIWANESE ANIMATION INDUSTRY
• FIGURE 53: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF TAIWAN ANIMATION INDUSTRY
• TABLE 17: LEADING ANIMATION STUDIOS IN TAIWAN
• FIGURE 54: NUMBER OF ANIMATION STUDIOS IN VIETNAM
• FIGURE 55: BREAK-UP OF ANIMATION STUDIOS IN VIETNAM BASED ON SIZE
• FIGURE 56: CLASSIFICATION OF ANIMATION STUDIOS IN VIETNAM BASED ON CAPABILITIES
• FIGURE 57: BREAK-UP OF ANIMATION STUDIOS IN VIETNAM BASED ON APPLICATIONS
• FIGURE 58: NUMBER OF PEOPLE EMPLOYED IN THE VIETNAMESE ANIMATION INDUSTRY
• FIGURE 59: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN VIETNAM
• FIGURE 60: ANNUAL ANIMATION CONTENT OUTPUT OF VIETNAMESE ANIMATION INDUSTRY
• FIGURE 61: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF VIETNAMESE ANIMATION INDUSTRY
• FIGURE 62: NUMBER OF ANIMATION STUDIOS IN JAPAN
• FIGURE 63: BREAK-UP OF ANIMATION STUDIOS IN JAPAN BASED ON SIZE
• FIGURE 64: CLASSIFICATION OF ANIMATION STUDIOS IN JAPAN BASED ON CAPABILITIES
• FIGURE 65: BREAK-UP OF ANIMATION STUDIOS IN JAPAN BASED ON APPLICATIONS
• FIGURE 66: NUMBER OF PEOPLE EMPLOYED IN THE JAPANESE ANIMATION INDUSTRY
• FIGURE 67: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN JAPAN
• FIGURE 68: ANNUAL ANIMATION CONTENT OUTPUT OF JAPANESE ANIMATION INDUSTRY
• FIGURE 61: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF JAPANESE ANIMATION INDUSTRY
• TABLE 18: LEADING ANIMATION STUDIOS IN JAPAN
• FIGURE 69: NUMBER OF ANIMATION STUDIOS IN THAILAND
• FIGURE 70: BREAK-UP OF ANIMATION STUDIOS IN THAILAND BASED ON SIZE
• FIGURE 71: BREAK-UP OF ANIMATION STUDIOS IN THAILAND BASED ON CAPABILITIES
• FIGURE 72: CLASSIFICATION OF ANIMATION STUDIOS IN THAILAND BASED ON APPLICATIONS
• FIGURE 73: NUMBER OF PEOPLE EMPLOYED IN THE THAILAND ANIMATION INDUSTRY
• FIGURE 74: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN THAILAND
• FIGURE 75: ANNUAL ANIMATION CONTENT OUTPUT OF THAILAND ANIMATION INDUSTRY
• FIGURE 76: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF THAILAND ANIMATION INDUSTRY
• TABLE 19: SINGAPORE' S HOMEGROWN ANIMATION CONTENT
• FIGURE 77: NUMBER OF ANIMATION STUDIOS IN SINGAPORE
• FIGURE 78: BREAK-UP OF ANIMATION STUDIOS IN SINGAPORE BASED ON SIZE
• FIGURE 79: BREAK-UP OF ANIMATION STUDIOS IN SINGAPORE BASED ON CAPABILITIES
• FIGURE 80: CLASSIFICATION OF ANIMATION STUDIOS IN SINGAPORE BASED ON APPLICATIONS
• FIGURE 81: NUMBER OF PEOPLE EMPLOYED IN THE SINGAPORE ANIMATION INDUSTRY
• FIGURE 82: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN SINGAPORE
• FIGURE 83: ANNUAL ANIMATION CONTENT OUTPUT OF SINGAPORE ANIMATION INDUSTRY
• FIGURE 84: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF SINGAPORE ANIMATION INDUSTRY
• TABLE 20: SINGAPORE' S LEADING ANIMATION STUDIOS
• TABLE 20: ANIMATION SCHOOLS IN SINGAPORE
• TABLE 21: MALAYSIA' S HOME GROWN ANIMATION CONTENT
• FIGURE 4: MALAYSIA' S FIRST 3D ANIMATED FEATURE FILM
• FIGURE 77: NUMBER OF ANIMATION STUDIOS IN MALAYSIA
• FIGURE 78: BREAK-UP OF ANIMATION STUDIOS IN MALAYSIA BASED ON SIZE
• FIGURE 79: BREAK-UP OF ANIMATION STUDIOS IN MALAYSIA BASED ON CAPABILITIES
• FIGURE 80: CLASSIFICATION OF ANIMATION STUDIOS IN MALAYSIA BASED ON APPLICATIONS
• FIGURE 81: NUMBER OF PEOPLE EMPLOYED IN THE MALAYSIAN ANIMATION INDUSTRY
• FIGURE 82: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN MALAYSIA
• FIGURE 83: ANNUAL ANIMATION CONTENT OUTPUT OF MALAYSIAN ANIMATION INDUSTRY
• FIGURE 84: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF MALAYSIAN ANIMATION INDUSTRY
• TABLE 22: MALAYSIA' S LEADING ANIMATION STUDIOS