Abstract
C-mode is a cooperation between Coca-Cola and NTT-DoCoMo creating a link between DoCoMos i-mode
phones, and networked softdrinks vending machines. C-mode is not just about paying for drinks with
your mobile phone (actually, drinks are not charged to your phone bill), C-mode is a lot more: its
a combined mobile commerce (m-commerce) platform, C-mode shows a path to leverage Japans
omnipresent drink vending machines as a customer relationship management tool, and to dramatically
expand the range of items being sold through softdrink vending machines: from concert tickets, to
ringing tones, and in the future potentially train tickets, air tickets and many other things can be
sold through Cmode.
The report gives a detailed report and analysis of C-mode, and is a must-read for telecom and
wireless industry professionals, as well as vending machine specialists, content owners and
distributors. | 
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