"Mobile payment, e-cash and keitai credit"

Table of Contents

• Executive Summary: Mobile Payment and keitai credit - disruptive innovation
  • Mobile payments and keitai credit Market dynamics
  • The competitive landscape for e-money, mobile payments, and keitai credit in Japan (chart)
  • Prepaid ecash
  • Postpaid keitai credit
  • Wallet phones create a new layer in the credit business landscape (incl chart)
• Mobile payments and keitai credit as disruptive innovation
• Mobile payments as aew business models for the mobile communications industry Why are new business models needed for mobile communications?
• DoCoMo' s invstment in credit card companies: building new business models
  • DoCoMos investment in credit card companies
  • Credit card payments are a much bigger market than mobile communications (graphic comparing Japans mobile communications market with Japans credit card payment market since 1990 with projection to 2010)
  • Japans credit card payment and cash advance market (pie chart showing market shares of credit card companies)
  • DoCoMos investment in credit card companies: implications
  • Overview of DoCoMos recent strategic investments beyond the wireless communications field
• DoCoMo' s new iD credit brand
  • Overview
  • iD - trends and significance
  • iD POS terminal including usage estimations
  • POS terminal for iD
  • ATM in convenience store with iD and Edy/Felica terminal
  • Felia reader for bank ATM
• DoCoMo' s strategy
  • iD - strategy
• DCMX Credit Card brand
  • Overview
  • branding strategy and introduction campaign
  • trends and risks
  • DCMX on the i-mode menu
• KDDI The Card
  • Overview
  • KDDI The Card and Quicpay
  • KDDI money program
• SoftBank Card
  • Overview
• QuicPay and the mobile payment promotion forum
  • QuicPay Overview
  • The mobile payment promotion forum: overview, purpose and history, list of stearing committee member companies, list of founding members, list of companies considering to join
  • QuicPay prototype (2004)
  • QuicPay demonstration (2005) purchasing music online
  • QuicPay market introduction campaign and marketing message
• SmartPlus and Visa-Touch
  • SmartPlus Overview
  • Visa Touch Overview and usage numbers
• e-money in Japan
  • Japan' s major e-cash systems
  • Why electronic cash?
  • National introduction of ecash
  • Ecash is private business in Japan
  • Requirements for electronic cash
  • Legal situation and legal basis of ecash in Japan
  • Ecash replacing coins in Japan, overview of coin circulation in Japan
• EDY Electronic Cash
  • What does the name Edy mean?
  • Edy overview
  • Edy timeline and history
  • Edy in FeliCa wallet phones: demonstration of basic functions - checking the balance, paying
  • Cash register (POS) with Edy reader/writer
  • Edy charger: loading cash into Edy
  • Usage statistics: number of Edy cards issued (2001-2005, with projection to 2010)
  • Usage statistics: number of Edy transactions per month (2001-2005, with projection to 2010)
  • Usage statistics: number of Edy transactions per card and per month (2001-2005, with projection to 2010)
• BitWallet KK
  • Company outline
  • Shareholders and equity ratios
• Electronic cash at retailers - Seven-Eleven: Nanaco
  • Outline
  • JAVA application version for mobile phones and mobile payment
  • main menu of electronic money JAVA application
  • Comparing card and mobile phone version for electronic money
  • Marketing message at introduction
    • POS
  • Customer relationship management (CRM)
  • Nanaco: main characteristics
• Electronic cash at retailers - Aeon Group: WAON
  • Outline
  • Marketing WAON
  • Kids' WAON
  • Why does AEON issue WAON
• Tokyo-Mitsubishi mobile banking and link to Edy
  • Mobile banking and transactions
  • Tokyo-Mitsubishi mobile banking, with demonstrations of content and basic functionalities and user experience
  • Edy and mobile banking, with demonstrations of content and basic functionalities and user experience: transfering cash from the bank account to Edy on the mobile phone
  • Edy and mobile banking: viewing the transaction record (user experience)
  • Mobile consumer banking and ecash
• i-Mode and mobile FeliCa wallet phone examples
  • AM/PM convenience stores
  • Payment with Edy and wallet phone at the point of sale (POS)
  • Customer relationship management with FeliCa wallet phones
  • Customer Club experience via FelIca wallet phone (mobile CRM)
  • Ticket Pia
  • Electronic mobile event tickets
• Edy and mobile Felica wallet phone partner: All Nippon Airlines ANA
  • Customer relationship management (CRM) and mileage club for Edy and wallet phones
    • JAL - Japan Airlines
• FeliCa and Mifare
  • Overview and system description
    • Felica chip and NFC antenna
  • Felica and Mifare (example: London' s Oyster card)
    • SONY and NXP joint venture
• FeliCa Wallet phones: What are wallet phones and why
  • How many wallet phones are there in Japan? (graphics for DoCoMo wallet phones, and all operators, data for 2004-2007 with projection to 2011)
  • Wallet phone system overview
    • Overview
  • Example: P506iC (introduced on July 10, 2004)
    • i-Mode Felica transaction partners
  • Why wallet phones, what are wallet phones
  • DoCoMo i-Mode Felica wallet phone description
  • Schematic overview of the i-Mode Felica System
    • Why wallet phone
  • Trends of mobile communications, phases of development
    • Mobile phone - stages of development
    • Implications for the mobile carrier
• Business models and the FeliCa/mobile FeliCa ecosystem
  • Overview
  • Business models and the FeliCa/mobile FeliCa ecosystem
  • Graphical view of the ecosystem, including a schematic presentation of revenues for DoCoMo and the key players
• Japan' s mobile internet as a platform for mobile payments
  • Mobile payments today in Japan
  • The i-Mode Ecosystem
  • Mobile internet penetrates Japan (graphics showing mobile internet subscriber numbers for 1999-2005)
  • Todays 3G i-Mode in a nutshell: users pay for content
• M-commerce, mobile payments and mobile transactions
  • Japans mobile internet supports a range of m-commerce and m-transactions
  • Mobile mail order, e-commerce and m-commerce (market size estimations: 1998-2010)
• Payment for mobile content: mobile music
  • Overview of mobile music market
• Mail order via mobile internet: Online purchasing, mobile shopping malls
  • Online purchases by mobile phone
  • Examples of most effective mobile commerce
  • Commerce features unique to mobile phones
  • M-commerce: shopping by mobile phone
  • Examples of mobile phone online bookstores
  • Examples of mobile phone online music stores
    • Mobile shopping mall
  • Event tickets by mobile phone, example of leading mobile store
    • Selling flowers by mobil phone
• Mobile auctions
  • Overview
  • AU auctions via mobile phone
  • AU auctions
• DoCoMos Auction strategy: strategic investment in online and mobile auctions
  • Overview
• KDDI/AU' s mcommerce initiatives
  • Overview
  • AU shopping and auction menu
  • AU shopping
  • Au auctions via mobile phone
  • AU records and EZ music store
  • AU style
• Phones as train tickets: SUICA
  • Overview
  • Mobile SUICA
  • SUICA users: (graphics for 2001-2007 with projections to 2008, number of SUICA cards, number of monthly train passes vs prepaid fare cards, number of combined SUICA and credit cards)
    • SUICA as ecash in competition to Edy
• Reserving and paying with mobile phone for train travel: example - ExpressCard
  • Overview of the ExpressCard
  • Table of key data, market size, usage characteristics, and sales volume estimation
  • ExpressCard mobile selling system description
  • Seat reservation and purchase via PC internet site
  • Seat reservation and purchase via mobile phone, screen image of top menu
  • Mobile reservation, and purchase site, login screen image and description
  • Researvation and purchase sequence, screen images
  • Paper ticket issue of tickets purchased by mobile phone
    • Estimation of market size
• Reserving and paying with mobile phone for train travel: example - Odakyu romance car club
  • Overview of the Odakyu romance car club
  • Mobile reservation, and purchase site, login screen image and description
  • Researvation and purchase sequence, screen images
  • Summary
• PASMO
  • Overview: PASMO
  • Marketing
• Bar codes and QR codes to pay bills
  • QR codes for paying bills at a convenience store
  • Paying bills by mobile phone
    • Mobile bill paying system
• DoCoMo coin
  • Overview of DoCoMo coin system
• Summary: Mobile payment, e-money and keitai credit