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Market Research Report

"SoftBank": Analysis of SoftBank and SoftBank-Mobile

Published by Eurotechnology Japan, K.K. Contact us : +1-860-674-8796
Published 2007/11 Content info approx. 140 pages, including approx. 40 Figures and 60 Photographs and 2 tables
Product code EK55710
Price From  US $ 2375 Order/Price list
US $ 2375 PDF by E-mail (Corporate Use License)
How to Order?
Delivery Time
PDF by E-Mail
Approx. 1-2 business days
Hard Copy/CD-ROM
Approx. 3-4 business days
If you need expedited delivery, please call us.
Description TOC

Table of Contents
  • Executive Summary, Agenda (List of Contents)
    • Masayoshi Son
      • SoftBank
        • Structure
        • Corporate goals
      • SoftBank Mobile
    • The Vodafone KK acquisition by SoftBank
    • Postmerger inegration and rebranding
  • Positioning the new consumer brand: SoftBank & Aquos, SoftBank & YAHOO-Japan, SoftBank & Disney
    • Handsets
    • Y! and S! - SoftBank Mobile content and services
      • Broadband fixed line services
        • Basic phone services
          • Broadband
  • Annex 1: Basic market data for Japan' s mobile markets
    • Basic data
    • Media and TV
    • Prepaid mobile phones
    • 3G and 3.5G
    • Spectrum allocation
  • Annex 2: the Vodafone drama
    • Summary
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