"Nintendo and Japan's Game Industry"

Table of Contents

• Executive Summary: Japan' s game industry
• Japan' s game industry in the world (graphics relating Japan' s game market size to global market size
• Japan' s game industry: structure and overview
• Game platform segmentation
• Game industry in the context of the media industry (figure shows quantitative market segment sizes in comparison)
• Game industry landscape (figure shows major sectors, segmentation and market structure)
• Game industry overview (figure shows size comparison of major four sectors)
• Market trends (figure shows market size development and trends for video games, hardware, software, online games, mobile phone based game market, market sizes for 1996-2009, and extrapolation of trends to 2009, linear scale)
• Video game software market compared to online and mobile phone markets (Figure shows size of video game software, online games and mobile phone based games from 1996-2007 and with projection to 2009)
• Hardware: market segmentation
• Arcade game sector
• Description, overview, major trends
• Konami' s Benami series
• Beatmania
• Dance Dance Revolution
• DrumMania
• GuitarFreaks
• Crane games, UFO-Catcher
• Game machine locations and sales figures per machine
• Game console platforms
• Overview and size of market (graphics: 1996-2009)
• Console rule of thumb for Japan
• the current 7th generation platforms (table)
• Full high definition gaming vs Wii' s EDTV
• sales figures Wii vs Playstation PS3 and Xbox 360 in Japan (since launch until Sept 28, 2008
• Mii' s and avatars - lead by Nintendo
• Wii - Nintendo' s internal code name: "Revolution"
• Wii, new markets - the paradigm shifts
• Console rule of thumb for Japan
• “too many powerful consoles can' t coexist&rduo;, &lduo;a low cost console makes mums happy” (Wii' s creators about their strategy)
• the controller as paradigm shift
• The Wii control system
• Wii remote and Nunchuk in action
• Top selling Wii games (including sales estimates)
• Wii Fit
• Wii Music
• PS3
• PS3 - no compromises - going for the max
• PS3 and bluray
• Xbox and Xbox-360 in Japan
• PS3 - no compromises - going for the max
• PS3 and bluray
• Paradigm shifts in business models: prices vs manufacturing costs
• Paradigm shifts in business models: Nintendo wins, SONY loses
• Estimated manufacturing costs vs prices
• Handheld game platforms
• Current 7th generation handheld game consoles
• Detailed comparison between DS and PSP (table)
• DS and PSP sales figures since start until Sept 28, 2008 in Japan
• DS pioneered Nintendo' s paradigm shifts
• Japan' s remaining two console platform companies: Nintendo and Sony Computer Entertainment (SCE)
• Financials: Annual revenues and operating income for Nintendo vs SONY and SCE (graphics: Revenues and operating income for Nintendo and Sony Computer Entertainment: FY1998 - FY2009))
• Nintendo vs SONY sales and income (Graphics: revenues and net income comparing SONY and Nintendo, 1998 - 2009)
• Nintendo
• Company history
• Nintendo' s top 20 software titles
• Graphics: Nintendo - annual revenues, operating income and net income 1998 - 2009
• SONY Computer Entertainment SCE
• Company history
• Analysis
• Graphics: SEC - annual revenues, operating income 1998 - 2009
• Japan Game software markets
• Market size
• Remark on interpreting game market statistics
• Which games do Japanese people like?
• Games by genre, most popular games in Japan
• Top 13 most popular game genres
• Figure comparing popularity of game genres in Japan
• Software game market trends
• Japan' s Game software companies
• Market size
• Japan' s major game and games sofware companies (table)
• Financials: game companies annual revenue (graphics showing top software companies' revenue 1998 - 2009)
• Financials: game companies operating income (graphics showing top software companies' operating income 1998 - 2009)
• Financials: game companies net income (graphics showing top software companies' net income 1998 - 2009)
• Comparing operating margins for top Japanese game companies (operating income / revenues) 2003 - 2009
• Consolidation of Japan' s game software sector (graphics and tables)
• Analysis of Japan' s top Game software companies (includes company history, main titles, business description, graphics showing revenues, operating income and net income, and analysis in most cases)
• Sega Sammy Holdings
• Bandai Namco Holdings
• Konami
• Hudson
• Takara Tomy
• Square Enix and Taito
• Capcom
• KOEI
• Tecmo
• Electronic Arts in Japan
• Games on mobile phones
• Overview
• Mobile game market size projections (figures with projections out to 2010)
• Games sell mobile phones (store impressions)
• Games on DoCoMos i-Mode
• Overview
• Games on the i-mode menu
• The game i-mode menu section, listing of subsections (by game genre, type of game or type of site), number of official sites in different sections
• Role playing games section
• Role paying games section in detail
• Final Fantasy on i-mode: introduction of i-mode official site with sketch of business model
• Real world promotion: linking i-mode with the real world
• DoCoMo co-promotes
• Games on KDDI/AU
• AU EZGameStreet
• KDDI-AU perspective: EZGameStreet as a game platform and portal
• Dragon Quest on EZGameStreet
• Games on Softbank
• Yahoo!-keitai services
• S! services
• Bluetooth based chika-game
• Video game generations and history
• Video game generations (table describing 1st to 7th generations, including the video game crash, and console wars)
• 3rd generations game consoles
• 4th generations game consoles
• 5th generations game consoles
• 6th generations game consoles
• 7th generations game consoles
• Pachinko and Pachislot
• short overview
• Summary