Abstract
Summary
Digital terrestrial TV to mobile phones (mobile TV) started in Japan on April
1, 2006, and we expect mobile TV to grow rapidly into a major new media
sector. Mobile TV allows to view television broadcasting always and
everywhere. Mobile TV combines TV show broadcasts with news, information and
commercial services via the internet in one handset, and therefore opens a new
mobile commerce sector with many new opportunities. We expect the mobile TV
sector to grow in to a vibrant new industry.
This report explains the user experience and the most important technical
details of mobile TV as it is in commercial service in Japan now, and reports
on user experience and trends.
Report Statistics
approx. 95 pages, 11 Figures, 50 Photos, 4
Tables, pdf-format, 3.4 Mbyte.
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