"Mobile TV"

Table of Contents

• Executive Summary: mobile TV
• Digital mobile TV - overview
• Different types of mobile TV
• 1-Seg broadcast vs streaming over IP
• Terminals for one seg mobile terrestrial digital TV, market penetration data for different terminal types (mobile phone, car navigation etc)
• Digital mobile TV broadcast- "One Seg"
• Digital mobile TV
• Why 1-Seg? technology aspects
• Radio spectrum for digital mobile TV
• Split screen, different types of data broacast for one-seg
• TV programming made specially for mobile TV
• description of first programs made specially for mobile TV
• Discussion
• Digital mobile TV handsets
• Overview
• Cumulative number of mobile phones with digital terrestrial mobile TV (one seg) in Japan (graphics with number of mobile TV phones shipped between 2005-2008)
• Number of mobile phones with digital terrestrial mobile TV (one seg) shipped in Japan per month in Japan (graphics with number of mobile TV phones sold between 2005-2008 per month)
• Ratio of mobile phones with mobile TV as a fraction of all mobile phones shipped in Japan (graphics for 2005-2008 per month)
• SHARP' s AQUOS phone
• Sony-Ericsson phone for KDDI
• E-Mobile' s EM-ONE PDA terminal for HSDPA
• How many hours per month to people watch mobile TV in Japan
• General overview discussion
• Composite of enquiries: how often do you watch mobile TV? (period 2006 - 2008)
• Average times of mobile TV viewing (period 2006 - 2008)
• Our estimation of how many hours per month Japanese people watch mobile TV
• Digital mobile TV as a strategic tool for mobile operators
• Overview
• Operator strategies regarding mobile-TV (table showing operator strategies regarding terminals, handsets and content for Japan' s major carriers: DoCoMo, KDDI/AU, SoftBank, Willcom, eMobile)
• Data Broadcast and link to mobile internet
• Three alternative screen arrangement allow flexible connections
• Mobile digital TV and the internet
• Data broadcast and link to mobile internet
• Broadcase markup language
• TV vs data broadcast
• Data broadcast overview (schematics and demonstration of user experience)
• AU' s digital TV appli: functionality and user interface
• EZ-TV: Analog and digital TV
• Data processing menu (with demo)
• Membership for customer relationship management (CRM)
• Program schedule and information
• Image capture and movie recording
• Business models for mobile TV
• Business models for mobile TV: table comparing broaccast, digital vs analog TV, mobaho satellite TV, streaming IP TV
• Digital mobile TV and m-commerce
• Music recognition and purchase
• Music search and purchase
• Mobile TV and m-commerce (customer experience with demonstration and discussion)
• Digital mobile TV vs analog TV
• Menu
• Image quality and user experience comparison: one-seg vs analog
• Comparing image quality and format: digital vs analog TV
• Digital terrestrial TV for PCs and other terminals
• Schematics of different types of TV broadcast
• One seg to PC
• Nintendo DS
• Mobaho: satellite TV for mobile terminals
• Mobaho, explanation, TV and radio
• Music Porter X - mobile phone
• Mobile TV as part of Japan' s TV industry
• One-seg as part of Japan' s TV industry
• Japan' s broadcasting markets - overview (graphics for market structure)
• Audience participation for the top TV chains (graphics with viewing statistics for 1999-2004)
• Japan' s advertising industry as a driver for TV
• Quantitative overview of Japan' s advertising industry
• Unlicensed competition for mobile TV via the internet
• Example: Packet Radio
• Packet Radio - menu
• Packet Radio - user experience
• Mobile TV: Summary