Abstract
Canada' s Internet population continues to grow - by 2013, it will hit 25.9
million, or nearly 75% of the entire nation.
Many of these people are among the world' s most committed Internet users,
spending 45 hours or more online each month.
While nearly 65% of consumers in the country own a mobile phone, they do not
prize them as highly as Americans do. And the majority do not feel compelled
to pay for a data package to surf the Web while away from home.
But traditional media isn' t dead -- television still dominates, especially in
the highly desirable over-35 audience.
How should marketers be adapting to the changing Canadian media landscape?
This new eMarketer report can help show the way.
| 
View Cart
