Table of Contents
Executive Summary
- Advertising Tactics/Media Trusted* by Internet Users in North America, by
Age, April 2009 (% of respondents)
- Key Questions
The eMarketer View
Audience Attitudes About Advertising
- Attitudes of US Online Video Viewers Toward Online Video Ads, April 2009
(% of respondents)
- Attitudes of US Online Video Viewers Toward Network TV Online Video
Advertising, 2008 (% of respondents)
- Level of Engagement with Online Video Advertising by Internet Users in
North America, by Age, April 2009 (% of respondents)
- Average Time Spent on Online Advertising Among Internet Users in the US
and Canada, 2008
- Ad Responses of US Active* Online Video Viewers During Their Most Recent
Online Video Site Visit, by Segment, August 2008 (% of respondents)
- Likelihood of US Internet Users to Click on Online Ads, by Format, August
2008 (% of respondents)
- Demographic Profile of US Internet Users Who Are Likely to Click on Online
Ads, by Format, August 2008 (% of respondents)
- Internet Users in Select Countries Who Are Interested in
Online-Video-Ad-Supported Content vs. Paid Online Content, Q3 2008 (% of
respondents)
- US Online Video Viewers' Acceptance of Free, Advertising-Supported Online
Video, by Type of Content, April 2009 (% of respondents)
- Video Ad Format Preferences
- Online Video Advertising Formats that Internet Users Worldwide* Prefer
to View, Q3 2008 (% of respondents)
- Online Advertising Formats Preferred by US Connected Consumers, June
2008 (% of respondents)
- Ad Types Preferred by US Active* Online Video Viewers Who Watch
Full-Length TV Programs Online, August 2008 (% of respondents)
- US Network TV Video Streamers Who Watch Preroll Ads, 2006 & 2008 (% of
respondents)
- Response to Ad Formats
- Brand Metrics for US Online Video Advertising Campaigns on MTV Networks,
by Type of Ad, January-April 2009 (% of respondents)
- US Internet Users' Attitudes Regarding Online Video Advertising
Campaigns on MTV Networks, by Type of Ad, January-April 2009 (% of
respondents*)
- US Internet Users Who Liked Elements of Online Video Advertising
Campaigns on MTV Networks, by Type of Ad, January-April 2009 (% of
respondents*)
- Dislike for Video Ads
- Advertising Tactics/Media Trusted* by Internet Users Worldwide, April
2009 (% of respondents)
- Attitudes of Internet Users Worldwide Toward the Value of Advertising,
April 2009 (% of respondents)
- Attitudes Toward In-Video Ads Among US Active* Online Video Viewers, by
Segment, August 2008 (% of respondents)
- Social Media and Video Advertising
- Types of Ads/Promotions that US Internet Users Find Acceptable or
Annoying, September-October 2008 (% of respondents)
- US Social Network Users Who Watch More Online Video Than TV, Q4 2008 (%
of respondents)
- Online Social Media Activities of US Internet Users, March-April 2009 (%
of respondents)
- Social Media Used for Marketing According to US Brand Marketers and Ad
Agencies, June-July 2009 (% of respondents)
- Social Media Used by US Marketers, January 2009 (% of respondents)
- Amount US Marketers* Spend on Viral Video, October-November 2008 (% of
respondents)
- Social Activities of US Active* Online Video Viewers During Their Most
Recent Online Video Site Visit, August 2008 (% of respondents)
- Online Video and Social Networking Activities of US Internet Users,
January 2009 (% of respondents)
- US Network TV Video Streamers Who Have Forwarded a Link to a Commercial
or Advertiser Video, 2006 & 2008 (% of respondents)
What People Watch (and Why)
- Types of Online Video Content Viewed by US Active* Online Video Viewers,
August 2008 (% of respondents)
- Types of Online Video Watched Regularly by US Online Video Viewers, April
2009 (% of respondents)
- Online Video Consumption of Internet Users in Select Countries, by Type,
October 2008 (% of respondents)
- US Online Video Viewers* Who Find Short Professional Online Clips**
Equally or More Entertaining than Full-Length TV Shows on a TV Set, April 2009
(scale of 1-5)
- Ad Length versus Content Length
- Ideal Length of Ads per Online Video Content-Hour According to US
Marketers, October-November 2008 (% of respondents)
- Average Length of Ad that US Internet Users Are Willing to Watch Before
an Online Video, September 2007 (seconds)
- Length of Ad* US Internet Users Are Willing to Watch During Their Online
Video**, September 2007 (seconds)
- Professional versus User-Generated
- US Internet Users Who Watch User- and Professionally Generated Video,
September-October 2008 (% of respondents)
- Average Length of User- and Professionally Generated Videos Watched by
Internet Users in Select Countries, September-October 2008 (minutes)
- Demographic Profile of US Active* Online Video Viewers Who Watch
Full-Length TV Programs Online, August 2008 (% of respondents)
- US Online Video Viewers Who Watch Short Professional Online Clips,* by
Age and Gender, April 2009 (% of respondents in each group)
- Amount of Attention Paid to Different Types of Video Content According
to US Online Video Viewers, January 2009 (scale of 1-10*)
- Types of Online Content on Which US Advertisers and the Clients of US
Agencies Will Not Run Ads, 2008 & 2009 (% of respondents)
Where People Watch (and When)
- Unique Viewers at Top 10* Online Video Sites in the US, February-July 2009
(millions and % change**)
- Unique Viewers at Top 10* Online Video Properties in the US, February-July
2009 (millions and % change**)
- Share of Unique Viewers at Top 10* Online Video Sites in the US,
February-July 2009 (% of total)
- Share of Unique Viewers at Top 10* Online Video Properties in the US,
February-July 2009 (% of total)
- Top 10 US Broadcast TV Network Entertainment Programs Viewed Online,
Ranked by Unique Viewers, December 2008 (thousands)
- Total Videos Streamed at Top 10* Online Video Sites in the US, February &
July 2009 (millions and % change**)
- Total Videos Viewed at Top 10* Online Video Properties in the US, February
& July 2009 (millions and % change**)
- US Online Video Viewers' Awareness and Usage* of Select Digital Video
Providers, September 2008 & April 2009 (% of respondents)
- Methods Used by US Internet Users to Stream TV Network Content, by Age,
2006 & 2008 (% of respondents*)
- Average Streams per Viewer at Top 10* Online Video Sites in the US,
February-July 2009
- Average Videos per Viewer at Top 10* Online Video Properties in the US,
February-July 2009
- When People Watch
- Share of Time that US Internet Users Spend Viewing Online Video, by Time
of Day/Week, June 2008 vs. June 2009 (% of total and % change)
- Amount of Time that US Internet Users Spend Viewing Online Video, by
Time of Day/Week, June 2008 vs. June 2009 (billions of minutes and % change)
Who Watches (and How)
- US Online Video Viewers and Penetration, 2008-2013
- Weekly Online Video Watching Activities of US Internet Users, by
Generation, October 2008 (% of respondents in each group)
- Demographic Profile of US Online Video Viewers*, December 2007 & June 2008
(% of respondents in each group)
- Demographic Profile of US Active* Online Video Viewers, by Segment, August
2008 (% of respondents)
- Frequency and Time
- Frequency with Which US Internet Users Watch Online Video, April 2009 (%
of respondents)
- Average Time Spent Viewing Online Video Among US Internet Users, by Age
and Gender, November 2008 & April 2009 (minutes per viewer and % change)
- US Online Video Viewer Metrics, February-July 2009
- Share of Total Time US Consumers Spend per Month Viewing Video on TV,
Internet and Mobile Phone, Q1 2008-Q2 2009 (% of total)
- Change in Time Spent Watching TV due to Online Video According to US
Online Video Viewers, April 2009 (% of respondents)
- Total Time US Consumers Spend per Month Viewing Video on TV, Internet
and Mobile Phone, Q1 2008-Q2 2009 (millions of hours)
Conclusions
Endnotes
- 098734 | 098735
- Ad Responses of US Active* Online Video Viewers During Their Most Recent
Online Video Site Visit, by Segment, August 2008 (% of respondents)
- Attitudes Toward In-Video Ads Among US Active* Online Video Viewers, by
Segment, August 2008 (% of respondents)
- 99240
- Online Advertising Formats Preferred by US Connected Consumers, June
2008 (% of respondents)
- 105370
- US Online Video Viewers and Penetration, 2008-2013
- 105581
- Comparative Estimates: Frequency/Usage of Online Video Among US Internet
Users, 2008 & 2009 (% of respondents)
- 106674 | 106676 | 106669
- US Internet Users' Attitudes Regarding Online Video Advertising
Campaigns on MTV Networks, by Type of Ad, January-April 2009 (% of
respondents*)
- US Internet Users Who Liked Elements of Online Video Advertising
Campaigns on MTV Networks, by Type of Ad, January-April 2009 (% of
respondents*)
- Brand Metrics for US Online Video Advertising Campaigns on MTV Networks,
by Type of Ad, January-April 2009 (% of respondents)
- 106682
- Average Time Spent on Online Advertising Among Internet Users in the US
and Canada, 2008
Related Information and Links
- Related Links
- Contact
- Report Contributors
|
Related Report
|
View Cart
