College Students: Connecting With the Connected Crowd

Table of Contents

Executive Summary

• US College Student Internet Users, 2008-2013 (millions and % of total)

• Key Questions

The eMarketer View

• Key eMarketer Numbers-College Students

Internet Use and Demographics

• US College Student Internet Users, 2008-2013 (millions and % of total)
• US College Enrollment, 2007-2018 (thousands)
• US Undergraduate College Enrollment, 2007-2013 & 2018 (thousands)
• US Undergraduate College Enrollment, by Gender, 2008 & 2018 (thousands)
• Time Spent Online per Day by US College Students, 2008 (% of respondents)
• Time Spent Online per Week for Entertainment vs. Academic Activities According to US College Students, by Gender, May 2009 (hours)
• Time Spent Online* per Week According to US College Seniors, by Gender, November 2007-June 2008 (% of respondents)

Media Usage Online and Offline

• Ownership of Select Consumer Electronics Among US College Student Internet Users, 2008 (% of respondents)
• Average Time Spent per Day with Select Media Among US Consumers, by Age, Spring & Fall 2008 (minutes)
• Select Online Activities of US College Students in the Past Month, by Gender, May 2009 (% of respondents)
• Top 20 Websites Among US Internet Users Ages 18-24, Ranked by Unique Visitors, July 2009 (thousands and % of total)
• Top 20 Websites Among US Internet Users Ages 18-24, Ranked by Percent Composition, July 2009 (thousands, % composition and composition index)
• Media Most Frequently Used to Receive National/International News According to US College Student Internet Users, 2008 (% of respondents)
• US College Student Internet Users Who Read Online Newspapers, by Frequency, 2008 (% of respondents)

• Students and E-Mail
• Number of E-Mail Accounts Actively Used by US College Students, 2008 (% of respondents)
• Online Activities of US College Student Internet Users, by Frequency, 2008 (% of respondents)
• Preferred Communication Methods of US High School and College Students, October 2008 (% of respondents)

Online Video

• Frequency with Which US Internet Users Watch Online Video, April 2009 (% of respondents)
• Frequency with Which US Internet Users Watch Online Video, by Age and Gender, April 2009 (% of respondents in each group)
• Time Spent Watching TV, Online Video and Mobile Video in the US, by Age, Q2 2009 (hrs:mins)
• Time Spent per Week Watching TV According to US College Seniors, November 2007-June 2008 (% of respondents)

• What Students Watch
• Select Downloading/Streaming Activities of US College Students in the Past Month, by Gender, May 2009 (% of respondents)
• Frequency with Which US College Students Stream Consumer-Generated Videos, by Gender, May 2009 (% of respondents)
• Frequency with Which US College Students Stream TV Shows or Movies, by Gender, May 2009 (% of respondents)
• Types of Online Video Preferred by US College Students, by Gender, May 2009 (% of respondents)

Social Media

• Social Networking

• Frequency with Which College Student Internet Users in North America Use Social Networking Sites, 2006-2009 (% of respondents)
• Favorite Websites Among US Male College Students, Fall 2008 & Spring 2009 (% of respondents)
• Favorite Websites Among US Female College Students, Fall 2008 & Spring 2009 (% of respondents)
• Frequency with Which College Student Internet Users in North America Use Social Networking Sites, by Class Level, 2009 (% of respondents)
• US College Students Who Use Social Networking Sites, by Age and Gender, April 2009 (% of respondents in each group)
• Percent of Internet Users Ages 18-24 Visiting Top 15* Social Networking Websites, July 2008 & July 2009
• US Consumers Who Have a Profile on a Social Networking Site, by Age, 2008 & 2009 (% of respondents in each group)
• Demographic Profile of US Social Network Users, May 2009 (% of respondents)
• US Facebook Users, by Age and Gender, August 2009 (millions)
• Market Share of US Visits to Facebook, by Age, June 2008 & June 2009 (% of total)
• Time Spent per Week on Social Networking Sites According to US College Seniors, by Gender, November 2007-June 2008 (% of respondents)
• Top 15 Social Networking Sites Among US Internet Users Ages 18-24, Ranked by Unique Visitors, July 2008 & July 2009 (thousands of unique visitors, average minutes per visitor and % change)
• Frequency with Which US College Students* Update Their Status on Social Networking Sites, April 2009 (% of respondents)
• Frequent Social Networking Site Activities of US College Students*, April 2009 (% of respondents)
• Attitudes of US College Students* Toward Social Networking, April 2009 (% of respondents)

• Other Social Media
• Internet and Mobile Activities of College Student Internet Users in North America, 2009 (% of respondents)
• Select Online Social Media Activities of US College Students in the Past Month, by Gender, May 2009 (% of respondents)
• Select Online Social Media Activities of US College Students in the Past Month, by Gender, May 2008 (% of respondents)

Mobile

• Type of Mobile Phone Owned by US College Students, May 2009 (% of respondents)
• College Student Internet Users in North America Who Own an Internet-Capable Mobile Phone, 2009 (% of respondents)
• US Mobile Phone and Smartphone Users, by Age and Gender, December 2008-February 2009 (% of respondents)
• Expected Change* in Mobile Internet Usage Among College Student Internet Users** in North America, 2009 (% of respondents)

• Text Messaging and Other Activities
• US College Student Internet Users Who Use Text Messaging via Mobile Phone, 2008 (% of respondents)
• US College Student Internet Users Who Send Text Messages, by Frequency, 2008 (% of respondents)
• Average Text Messages Sent/Received per Month per US Mobile Phone Subscriber, by Age, Q4 2008 & Q1 2009
• Select Mobile Phone Activities of US College Students in the Past Week and Past Month, May 2009 (% of respondents)
• Select Mobile Phone Activities of College Student Internet Users* in North America, by Gender, 2009 (% of respondents)
• Activities Performed with Consumer Electronic Devices According to US College Students, April 2009 (% of respondents)

Advertising, Shopping and the Economy

• Ways that the Economy Is Impacting Back-to-College Shopping According to US Consumers*, June-July 2009 (% of respondents)
• US Consumer* Spending on Back-to-College Products, by Category, June-July 2009 (billions)
• Attitudes of US College Students Toward Brands, April 2009 (% of respondents)
• Leading Sources for Learning About New Products/Services According to US College Students, by Gender, May 2009 (% of respondents)
• Sources US College Students Use to Learn About Popular Brands/Products/Services, April 2009 (% of respondents)
• Reasons that US Internet Users Find an Online Ad Interesting, by Age, March 2009 (% of respondents)

Conclusions

Endnotes

• 104780
• US College Enrollment, 2007-2018 (thousands)

• 106795
• Top 20 Websites Among US Internet Users Ages 18-24, Ranked by Percent Composition, July 2009 (thousands, % composition and composition index)

• 106914 , 106915
• US College Student Internet Users, 2008-2013 (millions and % of total)
• Key eMarketer Numbers-College Students

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