Report: Social Commerce on Facebook, Twitter and Retail Sites TOC

US Adult Online Social Network Users, 2008-2013 (millions and % of adult Internet users)

Key Questions

Advertising Tactics/Media Trusted* by Internet Users in North America, by Age, April 2009 (% of respondents)
Social Media Sources that Heavily Influence Purchase Decisions According to US Consumers, by Buying Phase, Q1 2009 (% of respondents)

Brand Presence on Social Media Platforms

Social Networking Sites on Which US Online Retailers Maintain a Presence, April 2009 (% of total*)
Media Channels that Are Effective for Building Brand Equity According to US Marketing Executives, February 2007 & April 2009 (% of respondents)
Barriers to Social Media Adoption According to US Brand Marketers and Ad Agencies, June-July 2009 (% of respondents)
Media Channel US Marketing Executives Would Like to Use to Develop Their Brand but Have Not Been Able to Implement, April 2009 (% of respondents)
Marketing Activities that Will Be Increased When the Recession Ends According to US Marketing Executives, April 2009 (% of respondents)

US Adult Online Social Network Users, 2008-2013 (millions and % of adult Internet users)
Top 10 Member Communities Sites Among US Internet Users, Ranked by Unique Audience, June 2008 & June 2009 (thousands and % change)
Online Activities* of US Social Network Users and Nonusers, by Generation, May 2009 (% of respondents in each group)
Reasons that US Social Network Users Joined a Social Network, by Generation, May 2009 (% of respondents in each group)
US Social Media Users Who Rely on Social Media When Making Purchase Decisions, March 2009 (% of respondents)
Social Networking Site Activities of US Social Network Users, May 2009 (% of respondents)
Frequency with Which US Social Network Users Share Recommendations Online, Q1 2009 (% of respondents)
US Social Network Users Who Are Likely to Engage in Social Interaction* with Brands, by Category, Q1 2009 (% of respondents)

Examples of Brand Usage

Leading US Retailers with Offical Facebook Pages, Ranked by Number of Fans, September 17, 2009

Social Shopping Sites

US Adult Twitter Users, 2008-2010 (millions and % of adult Internet users)
US Unique Visitors to Twitter, by Age, June 2009 (% of total)
Organizations/People Whom US Internet Users* Interact with on Twitter, by Gender and Age, Q2 2009 (% of respondents in each group)
Social Media Used for Marketing According to US Brand Marketers and Ad Agencies, June-July 2009 (% of respondents)
Effectiveness of Twitter for Promoting Products and Ideas According to US Advertisers and Internet Users, June 2009 (% of respondents)
Types of Tweets Sent by Fortune 100 Companies that Use Twitter, July 2009 (% of companies)

Examples of Brand Usage

Areas in Which US Online Retailers Plan to Invest This Year to Increase Web Sales, May 2009 (% of respondents)
Leading Factors that Influence US Online Buyers to Make a Major Home Appliance Purchase Online, April-May 2009 (% of respondents)

Online Retail Communities

Reasons that US Online Buyers* Would Want to Be Part of an Online Retail Community, August 2009 (% of respondents)

Real-Time Social Shopping

Social Bookmarking and E-Mail Sharing

Social Bookmarking Services Available on US Online Retail Sites, Q4 2008 (% of total)
Links to Social Networks Available in US Online Retailers' * E-Mail Campaigns, August 2009 (% of online retailers)

101295
- US Adult Online Social Network Users, 2008-2013 (millions and % of adult Internet users)
107187
- Leading US Retailers with Offical Facebook Pages, Ranked by Number of Fans, September 17, 2009

Social Commerce on Facebook, Twitter and Retail Sites