Overview
Attention Bankers, Other Financial Service Professionals, Marketers, and Technology Vendors:
The Interactive Banking Report provides a comprehensive overview of the interactive banking market. "Interactive," not just "online," because banking is being transformed into a cross-channel business. The customer increasingly looks for the same banking services no matter the channel: internet, local branch, ATM or call center.
Here's a look at the major areas covered by the report.
Size and Metrics
Underpinning the online banking channel's growth is the growth in internet usage. In 2002, the slice of 152.8 million US internet users represents 54.5% of the total population. By 2004, that figure will rise to 61.3%.
US households banking online will rise from 17.2 million in 2001 to 31.5 million by 2005. Banks are making the online channel as much a part of their mainstream service as the ATM and telephone.
The Killer App for E-Banking
More than any other interactive banking service, online bill payment promises to expand a bank's user base, both online and offline. It's not that bill payment per se is profitable—in fact, in many cases it's a loss leader—but customers who sign up for e-billing tend to be more affluent and to stick around.
In a recent Jupiter Research report, projections for the number of bills viewed online by US consumers point to a compelling increase from 643 million in 2001 to 3.5 billion by 2006. The latter figure represents nearly one-third of all US consumers' bills.
The Big Banking Picture
Inside The Interactive Banking Report, you will find in-depth research and analysis on:
- Cross-channel currents
- Size and metrics
- The interactive banking customer
- Broadband as a banking driver
- Keeping the customer satisfied
- Critical services, such as bill payment and account aggregation
- Technology spending
- Lending online
- P2P payments
- Profiting from privacy
- Community banking concerns
- Insurance online
- Internet banking worldwide
Get the Numbers and Analysis You Can Bank On
Drawing on data gathered from leading financial research firms and publications, government agencies and trade associations, The Interactive Banking Report gives you all the latest facts, figures and findings on multi-channel banking - and provides clear, concise analysis on exactly what the numbers mean to help you understand what the future will bring.
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